Latest news with #CreateinIndia
Hans India
03-05-2025
- Business
- Hans India
Nuronics triumphs at WAVES 2025, revolutionizing content security with AI innovation
In a monumental achievement for India's innovation ecosystem, Hyderabad-based AI startup Nuronics has claimed the top spot at the prestigious Create in India Anti-Piracy Challenge, beating over 1,600 teams. The award, presented by Bollywood icon Aamir Khan, underscores the importance of safeguarding creative content in the digital era. The Create in India Anti-Piracy Challenge, part of WAVES 2025, India's largest media and entertainment technology summit, served as the perfect platform to showcase Nuronics' groundbreaking AI-powered solution, NuroTrace™. This platform offers real-time piracy detection, traceability, and response across various media platforms, including cinema, OTT, music, and live streaming. Unlike traditional watermarking, NuroTrace™ invisibly embeds ownership into content itself, providing a sophisticated layer of protection. Prime Minister Narendra Modi's visit to the Create in India pavilion, a day before the award ceremony, reflected the government's endorsement of homegrown innovations like NuroTrace™ and their potential to tackle global challenges in media, security, and culture. As Modi highlighted, this technology aligns perfectly with India's vision of becoming a global leader in innovation, epitomizing the 'Made in India for the World' ethos. Nuronics' achievement comes at a crucial time when India's media industry faces piracy losses exceeding $1.2 billion annually. The rise of digital content distribution amplifies the urgency for scalable, sovereign anti-piracy solutions. NuroTrace™, built using machine learning, entropy modeling, and intelligent signal processing, offers a new era of content protection. The company's progress has attracted support from renowned filmmaker Teja, who, through his company Tezaract, has partnered with Nuronics to develop and scale this cutting-edge technology. Teja, a passionate advocate for creator rights, emphasized, 'Piracy kills creativity at its roots. Nuronics represents what's possible when AI meets purpose." Founded by Viplav Valluri and Dr. Ramana A V, Nuronics is now at the forefront of a new wave of AI-driven content security, making significant strides to protect digital content at the highest level. As the company continues to innovate, it is poised to lead the world in media-tech solutions, ensuring that India's growing digital footprint remains protected from piracy.
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Business Standard
02-05-2025
- Entertainment
- Business Standard
WAVES: Vaishnaw calls for co-production treaties, bridging digital divide
At the Global Media Dialogue between 77 countries at World Audio Visual and Entertainment Summit (WAVES), Union Minister of Information & Broadcasting Ashwini Vaishnaw said that the focus should be on co-production treaties, joint funds and a declaration which helps bridge the digital divide, foster brotherhood, global peace and harmony. 'We need to thus widen the global bridge of creativity to an expressway of ideas,' Vaishnaw said. Some member nations shared concerns on the need to enhance 'responsible journalism', which they felt can be addressed by mutual collaborations on the forum of WAVES, Press Information Bureau (PIB) said in a release. Vaishnaw also said in his opening remarks that culture inspires creativity which connects people across borders. He also stressed on the crucial role of collaborations for common success. 'We need to focus on co-production treaties, joint funds and a declaration which helps us bridge the digital divide, foster brotherhood, global peace and harmony,' he said. During the deliberations, senior-level delegations expressed their views and said that India informed participating nations about the 32 Create in India challenges, which resulted in identification of over 700 top creators from across the globe in the first season of WAVES. 'India informed the members that from the next edition, these challenges will be conducted in 25 global languages so that creative talent can be identified from across the globe in different languages. This will help them showcase their creative content at WAVES forum,' PIB said in its release. External Affairs Minister S Jaishankar said that the summit brings together content creators, policy makers, actors, writers, producers and visual artists on a common platform for discussing a future roadmap for the media and entertainment sector. He also touched upon the broad contours under consideration at the Global Media Dialogue. He noted that the world order, which has a strong cultural dimension, is under transformation. 'It is essential that we give voice to our traditions, heritage, ideas, practices and creativity', he said. He also stated that technology and tradition must go hand in hand as technology can strengthen awareness of India's vast heritage and deepen consciousness about it, especially for the younger generations. 'It is crucial that young talent is made ready for an age of creative collaborations through relevant skill development. Innovation is key to the leapfrogging that will build Viksit Bharat', he highlighted. While the possibilities are beyond imagination, Jaishankar said that 'There is a need for a responsible use of emerging technologies, while reducing bias, democratising content and prioritising its ethics.' 'For a global workforce, there is a need for a shift in mindsets, frameworks, policies and practices,' he added. He expressed his confidence in WAVES as a platform to deliberate on key issues before the global media and entertainment sector. Chief Minister of Maharashtra Devendra Fadnavis, while addressing the media at WAVES, said that people who have come have said that the scale and quality of this platform has been created for the first time in the media and entertainment industry. 'This is an area in which we can lead. There is economic growth in this, that is employment, and also because this has a multiplier effect,' the CM said. He further added that for the first time, the National Stock Exchange (NSE) has started a WAVES Index. This index consists of 43 companies related to Animation, Visual Effects, Gaming, Comics, and Extended Reality. 'This will be very beneficial for the development of the investment ecosystem in this area (media and entertainment industry),' he said. Apart from this, the government of Maharashtra has worked with two universities. In the new education system, the prime minister has opened doors for foreign universities, he added. 'Through CIDCO, in Navi Mumbai, the government of Maharashtra is preparing a new Edu-City. It is expected to have 10 to 12 foreign universities. The state government has already signed two pacts with the University of Western Australia and the University of York in the UK,' he said. '...we (the government of Maharashtra) have held MoUs with two of them and there are three more MoUs in the pipeline. We are also negotiating with five more,' Fadnavis said. These MoUs are worth ₹8,000 crore. Additionally, the government of Maharashtra and Prime Focus, (a motion picture and video production company) have made an agreement to establish an advanced studio film city. 'In this, about ₹2,500 crore will be invested and it will have state-of-the-art, advanced technology. Along with this, Godrej is also developing a similar studio film city in Panvel where about ₹2,000 crore will be invested,' he said. He added that with these two studios, India will have world-class post-production facilities, and on a larger scale, employment will be created.
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First Post
01-05-2025
- Entertainment
- First Post
Firstpost At Waves: Rajinikanth, Shah Rukh Khan, Vicky Kaushal arrive at the first ever summit- Watch
The first World Audio Visual and Entertainment Summit (WAVES) began here on Thursday with a stirring invocation by Academy Award winner M M Keeravani and a performance by a 30-member orchestra highlighting India's cinematic and storytelling traditions read more Rajinikanth, Shah Rukh Khan, Vicky Kaushal, along with Ranbir Kapoor and Alia Bhatt, have arrived at WAVES Summit, which begins today and continues till May 4 in Mumbai. The video has gone viral on social media. STORY CONTINUES BELOW THIS AD The first World Audio Visual and Entertainment Summit (WAVES) began here on Thursday with a stirring invocation by Academy Award winner M M Keeravani and a performance by a 30-member orchestra highlighting India's cinematic and storytelling traditions. Prime Minister Narendra Modi is inaugurating WAVES, which aims to position India as a global hub for media, entertainment and digital innovation by bringing together creators, startups, industry leaders and policymakers from across the world. Film star Shah Rukh Khan welcomed the guests including Maharashtra Governor C P Radhakrishnan, Chief Minister Devendra Fadnavis, Union Ministers Ashwini Vaishnaw, S Jaishankar and L Murugan, and Deputy Chief Ministers Eknath Shinde and Ajit Pawar. At the Rising Bharat Summit, PM Modi was quoted saying, 'We have a vibrant film, podcast, and gaming industry. We have decided to take it to the next level by the mantra of Create in India through the WAVES platform," he said. 'Films, podcasts, AR, and VR are a critical industry, and Create in India will invite artists from around the world." STORY CONTINUES BELOW THIS AD
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First Post
01-05-2025
- Entertainment
- First Post
Firstpost At Waves: The 2025 summit kicks off with musical performance by Oscar-winning composer MM Keervani
Prime Minister Narendra Modi is inaugurating WAVES, which aims to position India as a global hub for media, entertainment and digital innovation by bringing together creators, startups, industry leaders and policymakers from across the world. read more The first World Audio Visual and Entertainment Summit (WAVES) began here on Thursday with a stirring invocation by Academy Award winner M M Keeravani and a performance by a 30-member orchestra highlighting India's cinematic and storytelling traditions. Prime Minister Narendra Modi is inaugurating WAVES, which aims to position India as a global hub for media, entertainment and digital innovation by bringing together creators, startups, industry leaders and policymakers from across the world. STORY CONTINUES BELOW THIS AD Film star Shah Rukh Khan welcomed the guests including Maharashtra Governor C P Radhakrishnan, Chief Minister Devendra Fadnavis, Union Ministers Ashwini Vaishnaw, S Jaishankar and L Murugan, and Deputy Chief Ministers Eknath Shinde and Ajit Pawar. From Bollywood, Deepika Padukone will be making an appearance too along with names like Shah Rukh Khan, Aamir Khan, Akshay Kumar, Karan Johar, Aishwarya Rai Bachchan, Kareena Kapoor Khan, Ekta Kapoor, Bhushan Kumar, Namit Malhotra, SS Rajamouli, AR Rahman, Anil Kapoor, Alia Bhatt, Vicky Kaushal, Allu Arjun. At the Rising Bharat Summit, PM Modi was quoted saying, 'We have a vibrant film, podcast, and gaming industry. We have decided to take it to the next level by the mantra of Create in India through the WAVES platform," he said. 'Films, podcasts, AR, and VR are a critical industry, and Create in India will invite artists from around the world." With added inputs from agencies
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First Post
01-05-2025
- Entertainment
- First Post
Firstpost at WAVES: Deepika Padukone to attend first ever summit, touted to be one of the biggest events
WAVES 2025 brings a bold new phase of soft power diplomacy, focusing on transformative and technology-driven partnerships read more The first-ever WAVES Summit 2025 is being held in Mumbai at the Jio World Convention Centre in Bandra Kurla Complex from May 1 to May 4. Prime Minister Narendra Modi is one of the dignitaries that will grace the event. From Bollywood, Deepika Padukone will be making an appearance too along with names like Shah Rukh Khan, Aamir Khan, Akshay Kumar, Karan Johar, Aishwarya Rai Bachchan, Kareena Kapoor Khan, Ekta Kapoor, Bhushan Kumar, Namit Malhotra, SS Rajamouli, AR Rahman, Anil Kapoor, Alia Bhatt, Vicky Kaushal, Allu Arjun. STORY CONTINUES BELOW THIS AD Chaitanya Prasad Former Civil Servant and the man who lead IFFI as a festival director in 2019-2020, highlights what WAVES Summit can do for the indian entertainment industry. At the Rising Bharat Summit, PM Modi was quoted saying, 'We have a vibrant film, podcast, and gaming industry. We have decided to take it to the next level by the mantra of Create in India through the WAVES platform," he said. 'Films, podcasts, AR, and VR are a critical industry, and Create in India will invite artists from around the world." WAVES 2025 brings a bold new phase of soft power diplomacy, focusing on transformative and technology-driven partnerships. Innovation in this segment is bound to create a new buzz for foreign policy tie-ups, carried forward on the wings of emerging tools such as Artificial Intelligence (AI), Virtual Reality (VR), and immersive content ecosystems.
