Latest news with #Creatio
Associated Press
2 days ago
- Business
- Associated Press
Creatio Releases Second Edition of The No-Code Playbook: Age of AI with Integrated AI Guidance
The vendor-agnostic Enterprise playbook adds new AI practices, a value assessment framework, and an integrated online toolkit to the No-Code Methodology BOSTON, MA, UNITED STATES, June 11, 2025 / / -- Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, is thrilled to announce the release of the second edition of The No-Code Playbook: Age of AI, a comprehensive vendor-agnostic guide designed to help Enterprises scale their no-code development capabilities in the era of AI. The first edition of the No-Code Playbook was introduced three years ago by Creatio's CEO Katherine Kostereva, Creatio's Global VP of Product Marketing and Strategy Burley Kawasaki, and legendary technologist Steve Wozniak, and quickly became the industry's go-to framework for no-code success. With over 20,000 copies distributed in print, e-book and audiobook formats, the Playbook has become a go-to resource for business and technology leaders alike. Now, with the rise of AI and intelligent agents, Creatio is ushering in a new chapter. The second edition of The No-Code Playbook: Age of AI provides updated strategies, practical frameworks, and actionable tools for Enterprise no-code teams looking to accelerate digital transformation by combining no-code development with AI-powered automation. 'We're entering a new era where AI and no-code are working hand in hand to transform and accelerate how organizations innovate,' said Burley Kawasaki, Global VP of Product Marketing and Strategy and the co-author of The No-Code Playbook. 'This edition is designed to help no-code teams build cutting edge AI solutions with speed, intelligence, and agility while staying in control. This book was also inspired by the great feedback from the thousands of Creatio partners and customers on their use and adoption of the original No-code Playbook.' What's New in the Second Edition: AI and Role-Based Agent Use Cases Introduction to AI and new insights on how AI and AI agents augment no-code development and drive real business impact across a wide variety of business functions within the Enterprise. Extended No-Code Methodology for AI Enhanced guidance for incorporating AI at every stage of the no-code lifecycle, from initial upfront Design to Deployment of the First Release and Everyday Delivery. The NOVA Framework A new model for assessing No-code and AI Value Assessment (NOVA), which helps guide how organizations prioritize AI use cases based on ROI and strategic relevance. The No-Code Toolkit An online companion packed with ready-to-use templates, tools, and resources to operationalize playbook principles across teams. Read more about the No-Code Playbook Toolkit. The second edition of The No-Code Playbook builds on the success of the original, which has helped thousands of teams worldwide to start and scale their no-code initiatives. The new edition comes at a pivotal moment, as organizations increasingly adopt AI-native platforms to enhance productivity, reduce development time, and foster continuous innovation. To learn more and download the second edition of The No-Code Playbook: Age of AI, visit About Creatio Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio's DNA. For more information, please visit PR Creatio Creatio +1 617-765-7997 email us here Visit us on social media: LinkedIn Facebook YouTube X Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Yahoo
29-05-2025
- Business
- Yahoo
Nucleus Research Releases 2025 Marketing Automation Technology Value Matrix
Leaders in the Analytics market include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho. MIAMI, May 29, 2025 /PRNewswire/ -- In 2025, the marketing automation market has evolved, with AI developments emerging as the most influential drivers. Generative AI, capable of producing high-quality, personalized content at scale, has altered approaches to content strategies. Marketers are now utilizing generative AI to dynamically adjust messaging based on real-time consumer behaviors to enhance personalization at a previously unmanageable scale. Agentic AI has begun to redefine workflows within marketing automation platforms. From a vendor perspective, integrating agentic AI has warranted substantial investment in developing sophisticated algorithms that optimize campaign management, recommend channel strategies, and even adapt campaigns mid-stream without manual intervention. This shift enables Marketing technology vendors to differentiate by providing solutions that deliver greater operational autonomy, speed, and agility. "Agentic AI in marketing automation is shifting the landscape by executing campaign decisions in real time, reducing manual work, reallocating resources, and enabling marketers to focus more on strategy than setup," said Senior Analyst Cameron Marsh. "The result is a measurable increase in marketing efficiency and ROI, as vendors deliver solutions that drive faster time-to-value and greater operational impact." Integration also remains a prominent theme in marketing automation this year. Organizations increasingly prioritize solutions that interface with existing business systems, including CRM, ERP, customer data platforms, and analytics tools. Vendors have responded by deepening integration capabilities, emphasizing flexible APIs, pre-built connectors, and native integrations to enhance cross-platform data flow and marketing agility. Leaders in this year's Marketing Automation Technology Value Matrix deliver advanced functionality without sacrificing usability at scale. These include ActiveCampaign, Creatio, HubSpot, Oracle, Salesforce, and Zoho. The Experts in this year's Value Matrix are recognized for deep functionality and industry-specific capabilities that address complex use cases. These include Acoustic, Adobe, LeadGen&CRM, and SAP. Accelerators deliver value through greater ease of use and rapid implementation. This year's Accelerators are Act-On, Keap, Mailchimp, and SugarCRM. Core Providers deliver essential marketing analytics capabilities with faster and more cost-effective adoption. This year's Core Providers are Brevo, DemandBase, Drip, and Klaviyo. To download the full 2025 Marketing Automation Technology Value Matrix, click here. About Nucleus Research Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit or follow our latest updates on LinkedIn. View original content to download multimedia: SOURCE Nucleus Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
22-05-2025
- Business
- Yahoo
Agentic AI delivers measurable value to early adopters
This story was originally published on CIO Dive. To receive daily news and insights, subscribe to our free daily CIO Dive newsletter. Business leaders are bulking up AI budgets with agentic capabilities — and their potential benefits — in mind, according to a PwC survey of 300-plus senior executives. More than one-quarter of respondents are planning for budget increases of at least 26% in the next 12 months. Nearly three-quarters of senior leaders believe the technology could give their company a significant competitive advantage in the coming year. Half of those surveyed said they believe AI agents will make their operating model unrecognizable in just two years. Early adopters are already experiencing measurable value. Two-thirds of executives said the technology has boosted productivity, and nearly 60% have saved costs. Other commonly cited benefits include faster decision-making, better customer experience and improved profitability. Technology leaders are facing mounting pressure to show results from the nearly three-year spotlight on generative AI, and adopting agents has the potential to bring ROI at a quicker pace. Companies that adopt agents will likely have mature data management practices and can lean on lessons learned from earlier iterations of machine learning and AI projects, according to Ilona Hansen, VP analyst at Gartner. 'When you are at this level — because you have already gained some experiences with artificial intelligence, generative AI and you want agents now — it becomes a self-runner because what you had with generative is now enhanced with agentic,' Hansen said. More than half of companies are already using or plan to use agent-based tools in customer service; sales and marketing; and IT and cybersecurity, according to the PwC survey. Enterprises are running into roadblocks along the way, however. PwC survey takers pointed to cybersecurity concerns, implementation costs and adapting employee skills to new roles as some of agentic AI's biggest challenges. Technology leaders will need to assess their organization's risk tolerance and align use case pursuits with strategic priorities before pushing forward on implementation plans. 'The largest enterprises might be cautious about launching AI agents inside their organizations,' Katherine Kostereva, CEO of low-code platform provider Creatio, told CIO Dive, pointing to security worries. 'Smaller companies have a little bit more flexibility, and they see it as a competitive advantage in their markets.' Creatio, which serves customers of all sizes from regional credit unions to enterprises like Colgate-Palmolive, recently introduced its version of agents, called Twins. While CIOs have become more ROI-focused over the past five years, Kostereva said, they shouldn't look to agents as a replacement for workers. 'It is empowering humans, and that's the key message we are trying to deliver with twins,' Kostereva said. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
09-04-2025
- Business
- Associated Press
Creatio Teams Up with Perceptiva to Drive Automation in LATAM
AI-powered, no-code solutions are enabling Latin American businesses to achieve new levels of automation and efficiency BOSTON, MA, UNITED STATES, April 9, 2025 / / -- Creatio, a global vendor of an AI-native platform to automate CRM and workflows with no-code, partners with Perceptiva, a service provider that empowers businesses through 'Intelligent Integration' to push forward AI goals. This collaboration enables enterprises to significantly enhance both customer and employee experiences, while simultaneously optimizing the performance of sales and operational teams. 'This strategic alliance reinforces Creatio's and Perceptiva's commitment to the Latin American market. Perceptiva further accelerates implementation timelines by leveraging its specialized Intelligent Integration practice, which combines Integration and AI solutions. This collaboration enables enterprises to significantly enhance both customer and employee experiences,' said Ricardo Zengin, CEO at Perceptiva. Creatio gives its customers the freedom to own their automation. It is delivered through a leading no-code platform, integrating AI-native capabilities into a modern CRM. Designed for a new era of business automation, Creatio helps customers digitize workflows, enhance customer and employee experiences, and boost the efficiency of commercial and operational teams. It delivers the ultimate combination of AI and no-code to transform sales, marketing, and customer service, providing unmatched agility, autonomy, and value. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports. Creatio products receive raving end-user reviews on peer-to-peer portals. 'Latin American enterprises are increasingly prioritizing intelligent automation to drive business growth. By joining forces with Perceptiva, we are equipping organizations with the right tools to enhance customer and employee experiences while optimizing their commercial and operational performance,' said Alex Donchuk, Senior Vice President, Global Channels at Creatio. About Creatio Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio's DNA. Perceptiva is a service provider that empowers businesses through 'Intelligent Integration'. Our mission is to bring efficiency to Integration projects and push forward AI goals. We have implemented corporate projects in more than 12 countries in LATAM. For more information, please visit PR Creatio Creatio X LinkedIn YouTube Legal Disclaimer:
Associated Press
17-03-2025
- Business
- Associated Press
Creatio Unveils the Future of Human and Digital Talent and AI-Native CRM in a Live Executive Presentation
Creatio's product vision encompasses a new era of CRM where Digital Talent and human expertise collaborate to drive business success BOSTON, MA, UNITED STATES, March 17, 2025 / / -- Creatio, a global vendor of an AI-native platform to automate workflows and CRM with no-code, today unveiled its vision for the future of business automation and AI-native CRM during the Live Executive Presentation. The digital event, hosted by the Creatio Leadership Team, provided an in-depth look at how Digital Talent and AI-native automation co-exist with the human workforce. By working together, CRM users and CRM agents can achieve unprecedented results through the integration of AI into every aspect of CRM to create a truly intelligent and actionable customer experience. Businesses today face increasing complexity and operational costs while scaling their go-to-market (GTM) processes. Traditional workforce expansion—once the default strategy for scaling—has become unsustainable due to rising costs, talent shortages, and diminishing returns on manual effort. The Live Executive Event underscored how Digital Talent is redefining the traditional talent management model. As organizations integrate the human workforce and Digital Talent, it allows businesses to scale GTM operations without the limitations of continuous hiring. Importantly, it also frees up employees from data entry and repetitive tasks to take on high-value work and build deeper customer relationships. Creatio's AI-native approach transforms the combination of CRM and AI Agents together into an intelligent business enabler by embedding natural language and actionable intelligence at the core of its products. With CRM evolves from managing data to driving action. Always on and always learning, it anticipates user needs, streamlines operations, and delivers actionable insights—empowering businesses to operate with greater speed, intelligence, and impact. To make this happen, is built on four foundational tenets: Core: AI is deeply embedded into the core of the Creatio platform, enabling natural language interactions, voice commands, and seamless workflow execution to control all actions. With understanding all CRM data, relationships and workflows natively, users can engage with CRM simply and intuitively. Unified: has unified predictive, generative, and agentic patterns of AI into one cohesive platform. It also unifies structured and unstructured data, such as emails, meetings, and documents, and applies intelligent reasoning and autonomous data enrichment to accelerate productivity and eliminate manual steps. Actionable: AI-powered automation enhances productivity by handling manual data entry and repetitive tasks, allowing employees to focus on high value initiatives. AI agents personalize role-based behaviors by learning tasks, data, and preferences. Seamlessly embedded into daily productivity tools such as Microsoft Outlook, Zoom, and Microsoft Teams, AI-powered automation monitors, acts, and delivers insights in the context of an employee's entire workflow. Composable: The use of no-code design tools allows non-technical users to rapidly build and evolve AI agents and AI skills and compose them into existing applications and workflows; this fosters continuous innovation and unparalleled agility. marks a new era in re-imagining what CRM can achieve. By seamlessly integrating AI into every aspect of the user experience and daily workflows – inside and outside of CRM - Creatio enables companies to shift from reactive processes to proactive intelligent action. The future of CRM is about accelerating growth, maximizing efficiency, and unlocking new opportunities by having human and digital talent working together. Watch the Creatio Executive Presentation to see its AI-native CRM in action. About Creatio Creatio is a global vendor of an AI-native platform to automate workflows and CRM with no-code. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio's DNA. For more information, please visit PR Creatio Creatio +1 617-765-7997 X LinkedIn YouTube Legal Disclaimer:
