Latest news with #CreativeCloudPro
Fast Company
20-05-2025
- Business
- Fast Company
Adobe's most expensive subscription tier is about to get even more expensive
Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag. Adobe's Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as 'Creative Cloud Pro,' the company announced last week. The renamed subscription plan will give users expanded access to Adobe's AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually. Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe's announcement of the plan, Creative Cloud Pro pricing will be effective at your next renewal on or after June 17. Currently, these changes are only rolling out in North America. This follows better-than-expected first quarter 2025 financial results for the software company, which reported a record revenue of $5.71 billion, equal to 10% year-over-year growth. Still, Adobe's shares dropped after the report, as several experts and investors noted concerns that the company might be falling behind competitors with its AI efforts. Creative Cloud Pro appears to be the next step for Adobe to monetize its newly robust suite of AI tools by making them a mandatory investment for the company's most dedicated users, even as it rolls out 'made without generative AI' image labels. Here's what to know about the new plan. What's new on Creative Cloud Pro? To start, Creative Cloud Pro comes with all of the features that were included under the Creative All Apps umbrella. The plan includes a portfolio of more than 30,000 fonts, unlimited Creative Cloud libraries, millions of stock photos and videos, and 100GB of cloud storage. In addition to these perks, the upgraded plan will include several new AI features. First, users will gain unlimited access to 'standard generative tools' like Photoshop's Generative Fill, which can essentially 'deep fake' anything within a composition, and Lightroom's Generative Remove, which eliminates unwanted details in a photo. Creative Cloud Pro users will also have 4,000 monthly credits to use for Adobe's class of 'premium generative features,' like Premiere Pro's Generative Extend, which uses AI to add frames to the beginning or end of any video. The rebranded subscription also includes the most recent Firefly app, which Adobe bills as its 'one-stop shop for exploration and ideation with creative AI.' The app comes with Adobe's new text-to-image generator Image Model 4, as well as its Firefly Video Model, which first entered public beta last month. Another feature called Firefly Boards allows teams to do some Pinterest-style moodboard brainstorming. For any Creative Cloud Pro users who have a different AI model of choice, they can also choose to import Google Imagen 3 and Veo 2, OpenAI image generation, or Flux 1.1 Pro into Firefly. More details on Creative Cloud Pro features are available here. How much will it cost for different kinds of users? Prices are set to rise across the board for all kinds of Creative Cloud All Apps users. For rolling subscribers (those not on an annual plan), prices will rise from $89.99 to $104.99. For teams, prices will jump from $89.99 to $99.99 per month. And for student and teacher plans, renewal prices are set to increase from $34.99 to $39.99 monthly. What if I don't want to join this new plan? If you're a current Creative Cloud All Apps user but don't want to be automatically shuffled into Creative Cloud Pro, Adobe has created another subscription tier called 'Creative Cloud Standard.' This tier is the same price as the former Creative Cloud All Apps ($54.99/month for annual users), but it comes with a bit less value. Whereas All Apps included 1,000 monthly credits for the aforementioned standard generative features, Creative Cloud Standard only includes 25 credits. It also limits access to premium features on mobile and web apps, and, of course, does not include premium generative features or Firefly. While Adobe's webpage states that Creative Cloud Standard is 'only available to existing customers,' an Adobe spokesperson clarified that new users can actually join this tier by contacting customer support. It's a trade-off that essentially means you'll be paying the same amount for a subscription with fewer bonuses, but it might be the option that makes the most sense for users who have no interest in Adobe's AI features. On Reddit, plenty of users have already expressed displeasure with the new plan. It's easy to see why. Adobe is automatically upgrading subscriptions to the more expensive Creative Cloud Pro tier, a UX pattern that makes it less likely for users to opt-out than if they had to make an active choice and tick a subscribe box, for instance. Both this and the Creative Cloud Standard journey for new users could be seen as dark patterns, which are UX pathways that manipulate users into taking actions that they may not have intended but are in the business interests of the company. The U.S. sued Adobe over its hard-to-cancel subscriptions last year. The goal of the auto upgrade, in combination with the decreased appeal of the Creative Cloud Standard tier due to its reduced features, seems to be to draw more daily active users into the company's existing AI products. That'd be in close keeping with its recent focus on monetizing gen AI tools following its last earnings report, anyway, which was plagued with fears that Adobe isn't staying ahead in the AI race. An Adobe spokesperson declined to comment on the reasoning behind the subscription tier rebrand and whether users will be personally notified before the change takes place.
The Verge
20-05-2025
- Business
- The Verge
Adobe is switching some Creative Cloud users to a pricier AI plan
Some of Adobe's most expensive Creative Cloud subscriptions are about to get even pricier for users in North America. Starting from June 17th, the Creative Cloud All Apps plan will be renamed Creative Cloud Pro for users in the US, Canada, and Mexico, adding a bunch of generative AI perks in exchange for bumping up subscription costs. The pre-tax monthly price for individual Creative Cloud All Apps subscribers on an annual contract will increase from $59.99 to $69.99, or from $659.88 to $779.99 annually. The monthly price for rolling, non-contracted subscribers will jump from $89.99 to $104.99. Contracted prices for teams start at $99.99 per month, up from $89.99, while student and teacher plans will jump from $34.99 to $39.99 monthly on renewal. The new Creative Cloud Pro plan provides access to the same Adobe apps and features as the previous All Apps plan, alongside some new additions. Users will have unlimited credits for powering generative AI image tools like Photoshop's Generate Fill, and 4,000 monthly credits for 'premium' AI video and audio features like Generative Extend in Premiere Pro. The plan also includes the ability to select third-party generative AI models like OpenAI's GPT and Google Imagen, and access to Adobe's in-beta collaborative whiteboard app, Firefly Boards. 'We want to empower you with more time to explore ideas and create, so we're focused on continually upgrading your apps' performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through our new Firefly app that make you more productive,' Adobe said in its announcement. 'Today, we're sharing updates to our Creative Cloud offerings to reflect our continued innovation and commitment to providing you the best tools for bringing your visions to life.' The previous All Apps plan will no longer be available following the switch, and existing subscribers will be charged the increased price on their next renewal date. These changes only apply in North America, and Adobe says it isn't planning to make name or pricing changes in other regions ' at this time.' Adobe is also offering a stripped-back 'Creative Cloud Standard' plan for users who don't need its generative AI offerings. Starting at $54.99 per month for contracted subscribers or $82.49 for rolling users, the Creative Cloud Standard plan is nearly identical to the current All Apps plan, but reduces the previous 1,000 monthly generative credit allowance down to 25. Users also won't have access to premium web and mobile app features that are unlocked for Creative Cloud Pro subscribers. Not only is Adobe defaulting current All Apps subscribers to the more expensive AI-laden plan, compared to the Standard offering that's closer in price and features, but this new Creative Cloud Standard offering is only available to existing subscribers, forcing new customers to take the more expensive AI-focused plan. Adobe's All Apps plan was a poor investment for most individual users anyway, as it's rare for one person to need more than 20 apps that target such a wide variety of creative industries. Still, some existing All Apps subscribers aren't too pleased with the changes, if the reactions on Adobe subreddits are any indication. Canva attempted to make similar AI-driven price increases last year, which were later softened due to backlash from its users, so we will have to see if Adobe sticks to its guns.
Yahoo
17-05-2025
- Business
- Yahoo
Adobe announces price increases for Creative Cloud apps
Adobe (ADBE) on Thursday said that Creative Cloud for individuals plans are changing for customers in North America on June 17. 'At Adobe, we're always evolving our products to make them better for our customers, and we've continued to build new features and enhance product workflows and performance. We're also expanding your toolbox to better support your creative process – from ideation through to final delivery. The Creative Cloud plans for subscribers in North America (United States, Canada, and Mexico) are changing to give users the flexibility to select the plan that best fits their needs. At this time, there will be no changes to Creative Cloud plans for customers in all other regions and countries outside of North America. Learn more about the impacts to Creative Cloud plans for customers residing outside of North America.' The Creative Cloud All Apps plan will be renamed Creative Cloud Pro for individuals and Creative Cloud Pro for students and teachers. These plans will also include new benefits such as: Unlimited access to standard image and vector generation features including Generative Fill in Photoshop. Additional generative credits for premium video and audio generation features including Image to video, Translate video, and Translate audio in Adobe Firefly and Generative Extend in Premiere Pro. Ability to create multiple boards in Firefly Boards, the new concepting and mood-boarding tool in Adobe Firefly. The company said the price of Creative Cloud Pro will increase to $69.99/month from $54.99/month for the individual version, and to $99.99/month for teams. Quickly and easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks straight to you inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>> See today's best-performing stocks on TipRanks >> Read More on ADBE: Disclaimer & DisclosureReport an Issue Early notable gainers among liquid option names on May 16th Adobe names Louise Pentland chief legal officer Insider Sales Shake Verizon, JPMorgan, Adobe, P&G, Strategy Adobe (ADBE) Strikes New Deal with U.S. Government Looking for Exposure to Salesforce Stock (NYSE:CRM)? Try These Two ETFs
