Latest news with #CrescentStreet
Yahoo
6 days ago
- General
- Yahoo
Five-alarm fire rips through downtown Montreal building, 2nd major fire in a week
Around 150 firefighters and 50 vehicles were at the scene of a five-alarm fire in downtown Montreal on Tuesday morning. Montreal fire department section chief André Laflamme said a fire broke out just before 2 a.m. in a three-story building on Crescent Street, near the intersection of René-Lévesque Boulevard. The cause of the fire is not yet known, but Laflamme said it started on the second floor and quickly spread the the third floor and the roof. The building, he said, was unoccupied and not supplied in electricity. No one was injured in the blaze, but a neighbouring building was evacuated. Laflamme said two residents are being housed by the Red Cross due to water damage in their unit. The cause of the fire is not yet known. By 6:45 a.m., Laflamme said there was no more smoke or flames that were visible, but firefighters were still looking for possible hotspots. A perimeter was set up on Crescent Street between Sainte-Catherine Street and René-Lévesque Boulevard. Motorists were being asked to avoid the area. The blaze marks the second five-alarm fire in the downtown area in the last week. Last Tuesday, a fire destroyed a 140-year-old building located on Towers Street.
CBC
6 days ago
- General
- CBC
Five-alarm fire rips through downtown Montreal building, 2nd major fire in a week
Around 150 firefighters and 50 vehicles were at the scene of a five-alarm fire in downtown Montreal on Tuesday morning. Montreal fire department section chief André Laflamme said a fire broke out just before 2 a.m. in a three-story building on Crescent Street, near the intersection of René-Lévesque Boulevard. The cause of the fire is not yet known, but Laflamme said it started on the second floor and quickly spread the the third floor and the roof. The building, he said, was unoccupied and not supplied in electricity. No one was injured in the blaze, but a neighbouring building was evacuated. Laflamme said two residents are being housed by the Red Cross due to water damage in their unit. The cause of the fire is not yet known. By 6:45 a.m., Laflamme said there was no more smoke or flames that were visible, but firefighters were still looking for possible hotspots. A perimeter was set up on Crescent Street between Sainte-Catherine Street and René-Lévesque Boulevard. Motorists were being asked to avoid the area. The blaze marks the second five-alarm fire in the downtown area in the last week.
National Post
11-06-2025
- Automotive
- National Post
Magnum Ice Cream Invites Race Goers to Enjoy the Ultimate Bite at Montreal's Crescent Street Grand Prix Festival
Article content MONTREAL — This weekend, Magnum Ice Cream (Magnum) is inviting Montrealers and race-week revelers to experience the ultimate bite. From June 12 to 15, visitors can stop by the Magnum ASMR Studio at The Crescent Street Grand Prix Festival and partake in a multi-sensory activation designed to deliver a moment of indulgence. Article content The immersive Magnum experience offers a pit stop from the action of the track with an experience that brings the signature 'crack' of Magnum's 100% Belgian chocolate-coated ice cream bars to life. Visitors can step into the Magnum ASMR Studio, get close to the mic and create their own ASMR-inspired content – from the slow unwrapping of an ice cream bar to the iconic chocolate crack from the first bite. Each guest will receive a video capturing their personalized Magnum Moment to share on social media. Article content 'In a weekend known for speed, sound and adrenaline, we're giving people a moment to slow down, indulge, and really savour the small luxury of a Magnum,' said Benjamin Finn, Marketing Lead for Ice Cream, Unilever. 'Our ASMR activation taps into a trend people can't get enough of, offering that satisfying chocolate crack and sensory delight our fans love.' Article content The hero of this year's activation is the Magnum Mini Double Caramel – a perfectly mini-sized ice cream bar featuring velvety vanilla ice cream, gooey caramel sauce, and a decadent layer of 100% Belgian chocolate. The perfect bite-sized indulgence, Magnum Minis are the ultimate treat for fans craving something sweet during race weekend. Magnum will be sampling June 12 – 15 starting at 11 a.m. ET until supplies last – AND everyone who visits the Magnum booth will have a chance to win a $1,000 gift card for a shopping spree. Article content As temperatures rise, there's no better time to treat yourself to the rich, luxurious taste of a Magnum. Whether you're racing between events or strolling the summer streets of Montreal, Magnum's premium ingredients and assortment of flavours is the perfect go-to for all your summer adventures. Article content For more information and updates, please visit and follow @ on Instagram. Article content About Magnum® Article content Launched in 1989, Magnum® was the first handheld ice cream brand targeted as a premium adult offering. Today, Magnum® is one of the world's leading ice cream brands, selling over 1 billion units annually worldwide. Since launching in Canada in 2011, Magnum® has remained committed to bringing premium, indulgent ice cream bars to Canadians. Article content About Unilever Article content Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content For more information about Unilever and our brands, please visit Article content Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. Article content For more information on Unilever U.S. and its brands visit: For more information on Unilever Canada and its brands visit: About Unilever in Canada Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. Article content Our leading brands in Canada include Dove, Vaseline, Degree, Axe, SheaMoisture, TRESemmé, Knorr, Hellmann's, Breyers, Magnum, Ben & Jerry's, Liquid I.V., and OLLY. Article content Article content
