3 days ago
It's National Iced Tea Day — and Lipton Hard Iced Tea Wants to Bring Boomers and Millennials Together for a Giant Party
It's no secret that baby boomers (people who were born between 1946 and 1964) and millennials (people born between 1981 and 1996) have long found plenty of things to disagree upon, whether it's how much to spend on a pet, or whether or not to socialize with your neighbors.
But if there's one thing boomers and millennials can agree upon, it's that Palm Springs is a mighty fine place to go on vacation — while it's long been a retirement town, with the average age being 57, it's also a big party town and super popular among the millennial set for their bachelor and bachelorette parties.
So on June 10, National Iced Tea day, Lipton Hard Iced Tea is offering a new sweepstakes to send people from both generations on an all-inclusive trip to the desert city for the ultimate multi-generational bash — because good times aren't just for the young. (Or the old!)
'This National Iced Tea Day, we want to celebrate how tea brings people of all generations together, this time with a party-loving twist of Lipton Hard Iced Tea," Lisa Texido, brand director of Lipton Hard Iced Tea, tells PEOPLE in a statement.
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For the new campaign, the brand teamed up with content creators from the Retirement House (the 'grandfluencers' who challenge the conceptions of what senior living looks like), and comedian Cruz Corral, who's known for his funny takes on workplace culture across ages.
To win the trip, from June 10 through June 17, fans can enter to win by following Lipton Hard Tea on Instagram and tagging their favorite party partner from another generation (boomers tag millennials, millennials tag boomers, 21+ Gen Z are welcome to participate too), with the hashtag #dontretiretheparty.
The campaign statement continued, "Whether you're a Boomer who invented the house party or a Millennial who brings the energy to every rooftop gathering, Lipton Hard Iced Tea is calling on both generations to unite over their shared love of hard tea and partying."
Read the original article on People
