Latest news with #CuckooElectronics
Time of India
2 days ago
- Entertainment
- Time of India
Kim Soo Hyun's legal storm: Brand deals collapse; multimillion-dollar asset seizures follow
Kim Soo Hyun Korean actor Kim Soo Hyun is currently embroiled in a series of legal disputes and financial challenges after becoming the target of lawsuits and asset seizures initiated by former brand partners. The controversy stems from public backlash linked to his alleged association with the late actress Kim Sae Ron, which has significantly affected his brand image. Cuckoo Electronics , a subsidiary of the Cuckoo Holdings Group known for its home appliances, has been one of the most prominent companies to take action. The actor had served as the face of their advertisements for over a decade. However, according to a report by Koreaboo, the brand's association with Kim deteriorated following the widespread negative attention. On April 24, 2025, the company filed a court petition to seize assets worth KRW 100 million (approximately USD 73,500), which included Kim's bank accounts and financial holdings. The Seoul Eastern District Court approved this request on May 20. Companies demand compensation for damaged public image Just days after the asset seizure request, on May 2, Cuckoo Electronics filed an additional lawsuit demanding KRW 850 million (around USD 625,000) in damages. The legal action also involved Cuckoo Homesys and other affiliated entities. Together, they filed a consolidated suit against both Kim Soo Hyun and his agency, Gold Medalist, seeking a combined compensation of over KRW 2.00 billion (approximately USD 1.47 million). by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Villa For Sale in Dubai Might Surprise You Villas in Dubai | Search ads Learn More Undo Adding to Kim's mounting legal troubles, it was revealed that Classys, a company specializing in medical aesthetics devices, initiated a separate action earlier in the month. On May 8, the company placed a seizure on Kim's residence in Seongdong-gu, Seoul, valued at KRW 3.00 billion (about USD 2.21 million), intensifying the financial strain. As the actor continues to face legal scrutiny and growing pressure from former endorsement partners, his once-stronghold in advertising and brand endorsements has taken a significant hit.
Pink Villa
2 days ago
- Entertainment
- Pink Villa
Kim Soo Hyun faces additional 2.03 billion KRW lawsuit amid home seizure due to Kim Sae Ron dating row
Kim Soo Hyun encountered further legal and financial hurdles from a company he had partnered with as a model for a decade. Cuckoo Electronics, a manufacturer of home appliances, is set to take the actor to court for 2.03 billion KRW (1.4 million USD) damages, citing a breach of advertising contract, according to a report by NewDaily on June 13. The alleged breach stems from Kim Soo Hyun's dating scandal with Kim Sae Ron. Kim Soo Hyun slapped with millions worth damage suit and asset seizure On May 2, Cuckoo Electronics of Cuckoo Holdings Group, took further legal action against Kim Soo Hyun by filing an additional lawsuit seeking 850 million KRW in damages. Previously, on April 24, Cuckoo Electronics requested the court for a seizure of Kim Soo Hyun 's assets totaling 100 million KRW (around 73,500 USD), specifically targeting his bank accounts and loans. The Seoul Eastern District Court subsequently approved that request on May 20. Simultaneously, Cuckoo Electronics, Cuckoo Homesys, and another subsidiary of Cuckoo Holdings collectively filed a separate lawsuit against Kim Soo Hyun and his agency, GOLDMEDALIST, claiming a total of 2.03 billion KRW in damages. This particular case is being processed by the 22nd Civil Division of the Seoul Central District Court. Its hearing will take place separately from the 850 million KRW claim, which is being reviewed by the 7th Civil Division of the Seoul Eastern District Court. has been put to the test due to public backlash surrounding his past relationship with the late actress Kim Sae Ron, resulting in allegations of breaching advertising contracts. Why are brands filing lawsuits against Kim Soo Hyun? Several brands have cited the same reason for cutting their ties with the Queen of Tears' actor, i.e., the Kim Sae Ron controversy. The late actress' family alleged that Kim Soo Hyun dated Kim Sae Ron for six years from 2015, when she was a minor of 15. Kim Soo Hyun refuted it multiple times, however, public opinion is still divided regarding the matter. As a result, companies like Cuckoo Electronics argued that the intense backlash faced by the. the actor negatively impacted the image of the brands associated with him. Thus, even after years of partnership as their exclusive model, the actor's relationship with the brands are coming to an end.
