Latest news with #Cupshe.com
Malaysian Reserve
2 days ago
- Entertainment
- Malaysian Reserve
Cupshe Celebrates a Decade of Style with Exclusive 10-Year Anniversary Limited-Edition Collection
LOS ANGELES, June 12, 2025 /PRNewswire/ — Leading vacation lifestyle brand Cupshe, known for its stylish swim and resort wear, proudly announces the launch of its Cupshe 10-Year Anniversary Collection, a limited-edition swimwear drop commemorating the brand's first decade of style, innovation, and community. Available now on this highly anticipated release features limited quantities and no planned restocks, making it a true collector's edition. The Cupshe 10-Year Anniversary Collection features 10 exclusive swimwear styles, each inspired by the brand's iconic design moments over the past ten years. Priced between $31.99 and $39.99 and offered in sizes XS to XL, the collection blends nostalgic silhouettes with contemporary details to reflect the evolution of the Cupshe woman. Photographed across 10 of California's most scenic coastlines, the campaign serves as a visual tribute to Cupshe's heritage and the vibrant community that has shaped the brand's identity since its inception. 'What began on a beach in Santa Monica has now expanded across the globe,' says Iris Yen, Chief Marketing Officer at Cupshe. 'As we celebrate our 10th anniversary, we're also celebrating our friends and family who have grown with the brand and are part of our DNA of confident women around the world.' Produced in limited quantities, the anniversary collection is a one-of-a-kind release created for both loyal customers and new fans. Designed for those who appreciate bold swimwear with timeless appeal, the collection reinforces Cupshe's commitment to accessible, high-quality fashion rooted in confidence and connection. To further commemorate the milestone, every order placed between June 10 and June 30 will include a California destination-inspired sticker, each representing one of the iconic locations featured in the campaign. Marking ten years of beach escapes, spontaneous swims, and sun-soaked memories, this limited-edition launch is not only a celebration of Cupshe's past but also a bold step into its future. The Cupshe 10-Year Anniversary Collection is available now, exclusively at while supplies last. Campaign assets are available here. About Cupshe:Founded in 2015, Cupshe is the No.1 vacation fashion brand dedicated to offering swimwear and apparel inspired by and created for vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall & Kylie Jenner, Kim Kardashian, Olivia Culpo, JoJo Fletcher, Kelsey Anderson, Iskra Lawrence, and more. Media Contact: sam@
Yahoo
2 days ago
- Entertainment
- Yahoo
Cupshe Celebrates a Decade of Style with Exclusive 10-Year Anniversary Limited-Edition Collection
LOS ANGELES, June 12, 2025 /PRNewswire/ -- Leading vacation lifestyle brand Cupshe, known for its stylish swim and resort wear, proudly announces the launch of its Cupshe 10-Year Anniversary Collection, a limited-edition swimwear drop commemorating the brand's first decade of style, innovation, and community. Available now on this highly anticipated release features limited quantities and no planned restocks, making it a true collector's edition. The Cupshe 10-Year Anniversary Collection features 10 exclusive swimwear styles, each inspired by the brand's iconic design moments over the past ten years. Priced between $31.99 and $39.99 and offered in sizes XS to XL, the collection blends nostalgic silhouettes with contemporary details to reflect the evolution of the Cupshe woman. Photographed across 10 of California's most scenic coastlines, the campaign serves as a visual tribute to Cupshe's heritage and the vibrant community that has shaped the brand's identity since its inception. "What began on a beach in Santa Monica has now expanded across the globe," says Iris Yen, Chief Marketing Officer at Cupshe. "As we celebrate our 10th anniversary, we're also celebrating our friends and family who have grown with the brand and are part of our DNA of confident women around the world." Produced in limited quantities, the anniversary collection is a one-of-a-kind release created for both loyal customers and new fans. Designed for those who appreciate bold swimwear with timeless appeal, the collection reinforces Cupshe's commitment to accessible, high-quality fashion rooted in confidence and connection. To further commemorate the milestone, every order placed between June 10 and June 30 will include a California destination-inspired sticker, each representing one of the iconic locations featured in the campaign. Marking ten years of beach escapes, spontaneous swims, and sun-soaked memories, this limited-edition launch is not only a celebration of Cupshe's past but also a bold step into its future. The Cupshe 10-Year Anniversary Collection is available now, exclusively at while supplies last. Campaign assets are available here. About Cupshe:Founded in 2015, Cupshe is the No.1 vacation fashion brand dedicated to offering swimwear and apparel inspired by and created for vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall & Kylie Jenner, Kim Kardashian, Olivia Culpo, JoJo Fletcher, Kelsey Anderson, Iskra Lawrence, and more. Media Contact: sam@ View original content to download multimedia: SOURCE Cupshe Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
2 days ago
- Entertainment
- Yahoo
Cupshe Celebrates a Decade of Style with Exclusive 10-Year Anniversary Limited-Edition Collection
LOS ANGELES, June 12, 2025 /PRNewswire/ -- Leading vacation lifestyle brand Cupshe, known for its stylish swim and resort wear, proudly announces the launch of its Cupshe 10-Year Anniversary Collection, a limited-edition swimwear drop commemorating the brand's first decade of style, innovation, and community. Available now on this highly anticipated release features limited quantities and no planned restocks, making it a true collector's edition. The Cupshe 10-Year Anniversary Collection features 10 exclusive swimwear styles, each inspired by the brand's iconic design moments over the past ten years. Priced between $31.99 and $39.99 and offered in sizes XS to XL, the collection blends nostalgic silhouettes with contemporary details to reflect the evolution of the Cupshe woman. Photographed across 10 of California's most scenic coastlines, the campaign serves as a visual tribute to Cupshe's heritage and the vibrant community that has shaped the brand's identity since its inception. "What began on a beach in Santa Monica has now expanded across the globe," says Iris Yen, Chief Marketing Officer at Cupshe. "As we celebrate our 10th anniversary, we're also celebrating our friends and family who have grown with the brand and are part of our DNA of confident women around the world." Produced in limited quantities, the anniversary collection is a one-of-a-kind release created for both loyal customers and new fans. Designed for those who appreciate bold swimwear with timeless appeal, the collection reinforces Cupshe's commitment to accessible, high-quality fashion rooted in confidence and connection. To further commemorate the milestone, every order placed between June 10 and June 30 will include a California destination-inspired sticker, each representing one of the iconic locations featured in the campaign. Marking ten years of beach escapes, spontaneous swims, and sun-soaked memories, this limited-edition launch is not only a celebration of Cupshe's past but also a bold step into its future. The Cupshe 10-Year Anniversary Collection is available now, exclusively at while supplies last. Campaign assets are available here. About Cupshe:Founded in 2015, Cupshe is the No.1 vacation fashion brand dedicated to offering swimwear and apparel inspired by and created for vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall & Kylie Jenner, Kim Kardashian, Olivia Culpo, JoJo Fletcher, Kelsey Anderson, Iskra Lawrence, and more. Media Contact: sam@ View original content to download multimedia: SOURCE Cupshe
Forbes
02-04-2025
- Entertainment
- Forbes
Pregnant Olivia Culpo Shares Surprising Change In Her Beauty Routine
Pregnant Olivia Culpo models in long white dress from her Cupshe partnership From La Mer The Lifting Eye Serum, to Dr. Barbara Sturm Enzyme Cleanser and more, Olivia Culpo has been known to stash a few high-end buys in her beauty cabinet. And who can blame her? The former pageant girl—who announced her pregnancy with husband Christian McCaffrey last month—had to maintain a steady skincare regimen in between full-face makeup routines for work. 'When I was modeling and competing in Miss Universe, I was using so much makeup and I started to really understand what it can do to your skin if you sleep in it and don't let your skin breathe,' she told Women's Health in 2019. 'I used to get cystic acne and I hated trying to cover it up. And it can hurt! Once I started being regimented about my skincare, that cleared up.' Now, as the model navigates life as an expectant mother, some of those luxury products she once loved are (temporarily) out the door. 'I've been surprised by how much my skincare routine has had to change during pregnancy,' she said, when asked about the toughest thing she's had to give up at this time. 'A lot of the products I now need to use, or else I'll break out, are drugstore products. I've specifically been using Vanicream cleanser—it's very, very mild.' Needless to say, beauty product selections aren't the only thing that's changed since the star became pregnant. She's now in the process of mastering the baby bump aesthetic. 'Pregnancy dressing is really all about highlighting the bump,' she said. 'It's funny, because for a while, I was working hard to dress in the exact opposite way. Figuring out how to balance all the new curves has been fun. It's definitely a process, and I think it's more about trial and error, finding what you feel most comfortable in. Personally, I've found that bumpsuits or jumpsuits are the most flattering.' Embracing her body as is made Culpo an ideal fit for her new Cupshe partnership. Her selects can be found on in the Cupshe x Olivia Culpo's Vacation Edit, which includes 30 bikinis, one-pieces, swim cover-ups and vacation dresses. She gets a little help from sisters Sophia and Aurora, who also model the pieces. Aurora, Olivia and Sophia Culpo model bathingsuits for the new Cupshe x Olivia Culpo's Vacation Edit With her bump out in the open, she can flaunt it proudly, as seen in her campaign images. But in earlier stages of pregnancy, 'Having to find outfits that didn't show the bump was challenging and oftentimes pretty funny,' she said. 'Some things really, really don't work and other things do.' Now, as she promotes her new partnership, the mom-to-be is excited to share pieces that are stylish and accessible, and 'give people an opportunity to have fun during the vacation season' at 'a reasonable price point.' (Prices range from $25.99 to $41.99 and sizes from XS to XL.) Personally a fan of matching sets, she raves about about the Sangria Bliss Bikini Set in her Cupshe partnership that has a matching sarong. 'It's a complete outfit for your vacation beach day or pool party.' Now, all that's missing are the inflatable floaties!
