Latest news with #CustomerAdvisoryBoard
Business Wire
29-05-2025
- Business
- Business Wire
Mixpanel Unites Leading Brands to Shape the Future of Digital Analytics With an Evolved Americas Customer Advisory Board
SAN FRANCISCO--(BUSINESS WIRE)-- Mixpanel, a leader in enterprise digital analytics, today announced the members of its 2025 Customer Advisory Board (CAB) for North America and LATAM, a strategic initiative designed to guide the company's vision and evolution towards accelerating innovation of enterprise digital experiences. The CAB brings together senior leaders from some of the world's most influential companies—including McDonald's, AMC Networks, Ro, Olo, Zola and others — to shape the next generation of innovation in digital experiences. Customer expectations are evolving rapidly in the age of AI, pressuring enterprises to deliver more personalized, data-driven experiences with less friction and faster decision-making. According to Gartner, 63% of enterprises cite improved decision-making as the top reason for investing in analytics 1. Yet an Oracle study found that 85% of business leaders say the growing volume of data is actually making decisions more complicated 2. Meanwhile, McKinsey reports that organizations with aligned leadership on data strategy are twice as likely to achieve analytics success 3. Mixpanel's Customer Advisory Board (CAB) brings together enterprise leaders navigating this complexity to co-create solutions that deliver measurable, business-critical impact. The CAB includes 30 senior leaders globally, with 10 in North America. These 10 North American members hold executive positions across product, marketing, data, and analytics roles at several global organizations. These leaders' direction and insights will aid Mixpanel's strategic shift moving beyond product analytics to a platform that ties metrics to business outcomes. This collaborative forum will shape the future of AI, analytics, governance and composability through building, scaling and customizing various interoperable solutions. 'Enterprises have more data than ever, but turning it into decisions still lags behind. With the rise of LLMs and renewed urgency around self-serve analytics, now is a critical moment to redefine how teams work with data. Mixpanel has long led the way in no-SQL self-serve analytics—and with our global enterprise customers, we're shaping what's next,' said Amir Movafaghi, CEO of Mixpanel. 'Our CAB is central to this effort, helping us co-build a platform that turns fragmented insight into decisions that scale—from the product team to the boardroom.' Mixpanel's executive team – including Amy Hsuan, chief customer and revenue officer; Edward Hsu, chief product officer; and Melike Abacioglu Gunes, vice president of marketing – lead the CAB's collaborative efforts to reinforce decision-making with analytics as a competitive advantage, not just a capability. Kalina Bryant, Principal and Head of Customer Engagement, is architecting and scaling the program globally showing Mixpanel's dedicated efforts in the program. 'Customer needs are changing dramatically with AI, and our purpose is to partner with the world's leading companies to accelerate innovation in digital experiences,' said Hsuan. 'The CAB is an evolution of our brand as a trusted partner—and a co-creation forum to help shape the future of digital analytics together.' 'Having a voice in the direction of key software solutions not only helps a company like Mixpanel create several opportunities to support our business, but also helps to solidify the trust across the enterprise in the insights we gather from the tool,' said Dan Cummings, senior manager of global product engineering analytics, global technology D&A at McDonald's. 'Our role in the Customer Advisory Board is a major component of progressing our relationship beyond a simple software-as-as-solution vendor and creating a symbiotic partnership to drive continued successes together.' 'Enterprise teams are under pressure to tie metrics to business strategy and drive real transformation—turning data into faster, smarter decisions,' said Hsu. 'This is an industry-defining collaboration. Partnering with our CAB members gives us the insight we need to build for that future, and their input is already shaping upcoming product launches that will be industry firsts.' Mixpanel's digital analytics platform empowers businesses to turn user behavior into business impact with capabilities like: Complete journey visibility – Capture every user interaction across web and mobile to understand how customers engage at every step. Self-serve answers, no SQL required – Make it easy for product, data, and marketing teams to explore trends, spot drop-offs, and answer their own questions—fast. Real-time insight into the 'why' – Go beyond the numbers to increase retention and engagement, with features like session replay. Fast time to value – Accelerate adoption with streamlined onboarding, persona-templates, and enterprise-ready support globally. One source of truth across teams – Align product, data, and marketing with shared visibility into performance and impact. Decision-ready data – Rely on trusted insights thanks to built-in governance, access controls, and support for enterprise compliance. Flexible by design – Integrate seamlessly into your modern data stack with a composable platform that adapts as your business grows. About Mixpanel Mixpanel is a global digital analytics company trusted by some of the world's leading brands. It helps teams go beyond tracking metrics to understand what's driving user behavior — and what to do about it. Enterprises use Mixpanel to align around outcomes, move faster, and turn insights into measurable impact. By giving organizations clarity into what's happening and the confidence to act, Mixpanel turns data into growth. Learn more at Sources: 1 Gartner®, Market Guide for Augmented Analytics Tools, 2023 2 Oracle, The Decision Dilemma 3 McKinsey & Company, The Data-Driven Enterprise of 2025, October 2022
Tahawul Tech
22-05-2025
- Business
- Tahawul Tech
Epicor unveils revolutionary solution designed to enable manufacturers to be sustainable
Epicor, a global leader of industry-specific enterprise software, has unveiled its new, patent pending Carbon Cost Rollup solution within Epicor Kinetic, the Epicor Industry ERP Cloud that is purpose-built for manufacturers. The solution establishes 'Cost Rollup' methods from standard costing systems. Adapting this concept transforms carbon tracking by treating CO2 emissions as a currency, helping business leaders to calculate their compliance reporting to a high degree of certainty. 'Through feedback from our Customer Advisory Board members, it became clear there was a need for a simplified approach to environmental accountability and reporting in the manufacturing sector,' said Epicor Group Vice President, Kerrie Jordan. 'I am incredibly proud of our team's achievements in building a solution that addresses those needs and empowers organizations to mitigate climate change by prioritizing areas for emissions reduction and addressing their carbon footprint with the same precision and rigor as their financial costs. This marks a significant step forward in sustainability tracking for manufacturers.' The process begins at the most fundamental level of the bill of materials and operations, calculating the carbon cost for each component. As it ascends through each tier, the cumulative carbon expenditure for the final product becomes clear. This method not only simplifies the complex calculations associated with carbon accounting but also integrates seamlessly with existing cost accounting software, minimizing the learning curve for users. The Epicor Carbon Cost Rollup solution is complementary to the company's collaboration with carbon intelligence platform Climatiq. In 2024, the companies announced the integration of Climatiq's carbon footprint calculation API across the Epicor portfolio to help businesses work toward sustainability goals without compromising profitability.
Channel Post MEA
21-05-2025
- Business
- Channel Post MEA
Epicor Unveils Carbon Cost Rollup Solution For Manufacturers
Epicor has unveiled its new, patent pending Carbon Cost Rollup solution within Epicor Kinetic, the Epicor Industry ERP Cloud that is purpose-built for manufacturers. The solution establishes 'Cost Rollup' methods from standard costing systems. Adapting this concept transforms carbon tracking by treating CO2 emissions as a currency, helping business leaders to calculate their compliance reporting to a high degree of certainty. 'Through feedback from our Customer Advisory Board members, it became clear there was a need for a simplified approach to environmental accountability and reporting in the manufacturing sector,' said Epicor Group Vice President, Kerrie Jordan. 'I am incredibly proud of our team's achievements in building a solution that addresses those needs and empowers organizations to mitigate climate change by prioritizing areas for emissions reduction and addressing their carbon footprint with the same precision and rigor as their financial costs. This marks a significant step forward in sustainability tracking for manufacturers.' The process begins at the most fundamental level of the bill of materials and operations, calculating the carbon cost for each component. As it ascends through each tier, the cumulative carbon expenditure for the final product becomes clear. This method not only simplifies the complex calculations associated with carbon accounting but also integrates seamlessly with existing cost accounting software, minimizing the learning curve for users. The Epicor Carbon Cost Rollup solution is complementary to the company's collaboration with carbon intelligence platform Climatiq. In 2024, the companies announced the integration of Climatiq's carbon footprint calculation API across the Epicor portfolio to help businesses work toward sustainability goals without compromising profitability. 0 0
Techday NZ
12-05-2025
- Business
- Techday NZ
Epicor unveils carbon cost tool for manufacturers' reporting
Epicor has introduced a patent-pending carbon cost tracking solution for manufacturers by integrating it with its Kinetic enterprise resource planning platform. The new Carbon Cost Rollup solution adapts standard costing systems to treat carbon dioxide equivalent (CO2e) emissions as a currency. It aims to provide manufacturing businesses with a method to account for carbon emissions with greater transparency and precision, supporting regulatory compliance and sustainability initiatives. The Carbon Cost Rollup process is designed to operate from the core of manufacturing operations, beginning at the bill of materials stage, where it calculates the carbon cost for every component involved in production. As the manufacturing process advances through various tiers, the collective carbon footprint for the finished product is calculated, providing a clearer understanding of overall emissions at each stage. This methodology is intended to simplify the complex calculations typically associated with carbon accounting. The process is also designed to work with existing cost accounting software, which the company says should minimise the need for extensive personnel retraining or significant changes to current workflows. Kerrie Jordan, Group Vice President at Epicor, explained the motivation behind the development of the new solution. "Through feedback from our Customer Advisory Board members, it became clear there was a need for a simplified approach to environmental accountability and reporting in the manufacturing sector," she said. She continued, "I am incredibly proud of our team's achievements in building a solution that addresses those needs and empowers organisations to mitigate climate change by prioritising areas for emissions reduction and addressing their carbon footprint with the same precision and rigour as their financial costs. This marks a significant step forward in sustainability tracking for manufacturers." The new Carbon Cost Rollup tool is the latest development in Epicor's sustainability-focused offerings. It complements the company's previously announced integration with Climatiq, a carbon intelligence platform whose carbon footprint calculation API was incorporated across the Epicor portfolio during 2024. The objective of this collaboration is to enable businesses using Epicor's systems to progress toward sustainability goals without jeopardising profitability. Paul Silva Da Cruz, Chief Financial Officer at DMN-WESTINGHOUSE, commented on the integration of carbon accounting features into Epicor software. "At Epicor Insights, we learned about advanced carbon calculations and reporting functionality. As Epicor can make that easier for us, we are looking at integrating that solution as well," he said. The launch of Carbon Cost Rollup comes in response to increasing regulatory and market pressures on manufacturers to measure, report, and reduce their environmental impact. By tracking carbon emissions in a manner similar to financial expenditures, manufacturers are expected to be able to identify specific areas where emissions reductions can be prioritised and make more informed decisions regarding their operations and supply chains. The adoption of standardised carbon accounting methods is projected to become increasingly significant in industry as businesses seek to meet reporting requirements and implement sustainability strategies. Epicor states that integrating such tools into familiar ERP platforms may facilitate wider adoption by reducing hurdles related to cost and complexity. Follow us on: Share on:
