Latest news with #Cymbio
Forbes
11 hours ago
- Business
- Forbes
Returns Are Killing Retail Margins—Recommerce Offers A Solution
Roy Avidor, CEO & Cofounder of Cymbio, a marketplace and social commerce automation platform enabling brands to scale their digital sales. Returns have become one of retail's most visible and costly challenges. Once brushed off as a cost of doing business, they've long eroded revenue, stained operations and limited growth at scale. In 2024, American consumers returned an estimated $890 billion worth of merchandise, accounting for 17% of total U.S. retail sales. That's over one in every six dollars spent, returned. The cost is steep: Brands lose $145 million for every $1 billion in sales. The ripple effects go beyond profit loss. Warehouses built for outbound shipping are overwhelmed by the flood coming back in. Return fraud is rising too, with nearly 14% of returns in 2024 deemed fraudulent, costing the industry $101 billion. The environmental toll is equally staggering: Roughly 80% of returned items are never resold and end up in landfills. If returns are so damaging, why do brands continue to offer them? Returns are now baked into how people shop. The smart move for brands isn't to eliminate them or burden the consumers with the cost—it's to turn returns into a growth strategy that recovers margin, deepens loyalty and creates new value. Returns Have Become A Feature Of How Consumers Shop Consumers don't just appreciate flexible return policies—they depend on them. In a 2023 survey, 72% of U.S. shoppers said they sometimes or always shop with the intent to return some goods. And returns are now built into the retailer-selection process. According to 2024 research, 76% say free returns influence where they shop. This shift has helped marketplaces surge. Platforms like Amazon, Alibaba and our partner ASOS are widely perceived as offering easier, more generous returns. A 2024 BCG survey confirmed this trend: Marketplaces outperform traditional e-commerce on six of the nine factors shoppers value most, including 'attractive returns.' The Real Opportunity Begins After The Return Fully eliminating returns isn't realistic or strategic, as they're a core part of how and where people shop today. The real opportunity lies in what happens after, and that's where recommerce comes in. Recommerce, or reverse commerce, refers to reselling items that aren't new, including refurbished, pre-owned, unpackaged and gently-used inventory, through organized take-back, trade-in or refurbishment programs. It turns ROI-negative returns into revenue-generating assets by giving products a second life. Iconic brands have introduced such programs, notably, including Patagonia, whose Worn Wear take-back initiative offers store credit for used items, which are then refurbished and resold to new buyers. What was once considered a niche is now scaling quickly. ThredUp projects global secondhand apparel sales will reach $367 billion by 2029, "growing 2.7 times faster than the overall apparel market." And brand adoption is also rising fast. Approximately 80% of existing resale programs were launched between 2022 and 2023—a clear signal that retailers are moving fast to meet shifting consumer expectations. The consumer demand is already here. In eBay's 2024 Recommerce Report, 86% of shoppers said they bought or sold a pre-owned product within the previous year, and over 70% said they plan to continue doing so. For Gen-Z shoppers in particular, recommerce aligns with their values around affordability, digital-first shopping and sustainability. It's also a way to reach new audiences. Recommerce lets brands connect with eco-minded and budget-conscious customers without slashing prices on their main product lines. It builds loyalty by giving smarter, more flexible options. So, What's Holding Recommerce Back? Despite growing momentum, many brands still struggle to make recommerce work at scale. And one of the biggest hurdles isn't consumer demand; it's internal readiness. Too often, returned items show up untagged, unscanned and essentially invisible, known as 'blind returns.' Brands don't know what's coming back, what shape it's in or whether it's even worth reselling. That uncertainty causes delays, clogs up warehouses and shrinks resale windows. A jacket that sits for two weeks waiting to be inspected might miss the season entirely. The fix starts with return visibility and automation. First, brands need systems that allow them to track and assess returns the moment they're initiated. The next step is having the right automation in place to avoid starting from scratch with every step required to get a product sold online, ensuring that the process is worthwhile. With the right intelligence, every returned item can be routed quickly to the best possible outcome: taking back profits. Recommerce Is A Smart Way To Grow More and more, what shoppers want lines up with what recommerce offers. It cuts down on waste, supports sustainability goals and turns losses into new revenue. Still, technology remains a hurdle. Many brands don't yet have the systems to track returns, assess an item's condition, ensure updated data or route products efficiently, making recommerce difficult to scale without operational and technical upgrades. The good news? With the right infrastructure in place, recommerce becomes more than a fix for returns—it becomes a growth engine. As the challenge of returns grows, so does the opportunity. Now's the time to invest. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
18-06-2025
- Business
- Yahoo
Cymbio Partners with SAP, Delivering Multi-Channel Expansion Solution with Integration to SAP Commerce Cloud
By integrating with SAP Commerce Cloud, Cymbio delivers Multi-Channel Expansion, an end-to-end marketplace automation solution, to help brands effortlessly scale their sales across hundreds of marketplace, dropship and social commerce platforms worldwide NEW YORK, June 18, 2025 /PRNewswire/ -- Cymbio, the leading marketplace and social commerce automation platform for brands like New Balance, Balenciaga, and Juicy Couture, today announced that it has joined the SAP PartnerEdge program and launched its Multi-Channel Expansion solution for SAP Commerce Cloud on SAP® Store. This partnership marks an expansion in Cymbio's offerings to global and enterprise brands to scale their digital sales with seamless automation. With Multi-Channel Expansion now on SAP Store, Cymbio helps businesses using SAP Commerce Cloud to automate, syndicate, and manage all aspects of marketplace and social commerce operations across over 800 global channels—from product listings and inventory to pricing, imagery, orders, and returns. "Forming a partnership with SAP helps widen Cymbio's reach to empower brands to operate and scale smarter on the fastest-growing model in ecommerce: marketplaces," said Roy Avidor, CEO and Co-Founder of Cymbio. "With Multi-Channel Expansion on SAP Store, Cymbio will help businesses eliminate manual work and reduce time-to-live for SAP Commerce Cloud users, enabling brands to quickly reach new customers and markets in the face of shifting global trade policies." With the integration to SAP Commerce Cloud, businesses gain access to Cymbio's cutting-edge automation platform. Key functionalities include: Effortlessly Connect to Global Marketplaces: Integrate with over 800 global sales channels including Amazon, Asos, Macys, and TikTok Shop, without the need for complex IT projects. Automate Operations Across Channels with AI: Manage product listings, pricing, inventory, and returns with real-time synchronization powered by intelligent automation. Reduce Time-to-Market: Deploy marketplace integrations in days instead of months, eliminating the usual long implementation timelines. Sell Globally, Sell Smarter: Leverage multi-currency, multi-language, and region-specific promotions to tailor offerings for diverse global audiences. Gain Actionable Insights: Track performance across channels with real-time analytics, enabling brands to optimize their strategies and maximize sales. Plug-and-Play Integration: Pre-tested, SAP-certified connection requires zero custom development, ensuring a seamless integration experience for businesses. SAP Store, found at delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,300 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree. Cymbio is a partner in the SAP PartnerEdge® program. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. About company Cymbio is the leading marketplace and social commerce automation platform that helps global brands streamline their operations and across 800 digital sales channels such as Nordstroms, Farfetch, Macy's, and Saks Fifth Avenue. Founded in 2015, Cymbio enables seamless collaboration between brands and retailers by automating processes such as product listing, inventory management, pricing, order fulfillment, and returns. Backed by over $35 million in funding from investors like PayPal Ventures and Vertex Ventures, Cymbio empowers brands to grow efficiently and profitably. With customers like Balmain, Reebok, and Fabletics, Cymbio is transforming the digital commerce landscape. Learn more at SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. For more information, press only:Cymbio Press ContactOmer Cohenomer.c@ View original content: SOURCE Cymbio Digital Ltd Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
18-06-2025
- Business
- Yahoo
Cymbio Partners with SAP, Delivering Multi-Channel Expansion Solution with Integration to SAP Commerce Cloud
By integrating with SAP Commerce Cloud, Cymbio delivers Multi-Channel Expansion, an end-to-end marketplace automation solution, to help brands effortlessly scale their sales across hundreds of marketplace, dropship and social commerce platforms worldwide NEW YORK, June 18, 2025 /PRNewswire/ -- Cymbio, the leading marketplace and social commerce automation platform for brands like New Balance, Balenciaga, and Juicy Couture, today announced that it has joined the SAP PartnerEdge program and launched its Multi-Channel Expansion solution for SAP Commerce Cloud on SAP® Store. This partnership marks an expansion in Cymbio's offerings to global and enterprise brands to scale their digital sales with seamless automation. With Multi-Channel Expansion now on SAP Store, Cymbio helps businesses using SAP Commerce Cloud to automate, syndicate, and manage all aspects of marketplace and social commerce operations across over 800 global channels—from product listings and inventory to pricing, imagery, orders, and returns. "Forming a partnership with SAP helps widen Cymbio's reach to empower brands to operate and scale smarter on the fastest-growing model in ecommerce: marketplaces," said Roy Avidor, CEO and Co-Founder of Cymbio. "With Multi-Channel Expansion on SAP Store, Cymbio will help businesses eliminate manual work and reduce time-to-live for SAP Commerce Cloud users, enabling brands to quickly reach new customers and markets in the face of shifting global trade policies." With the integration to SAP Commerce Cloud, businesses gain access to Cymbio's cutting-edge automation platform. Key functionalities include: Effortlessly Connect to Global Marketplaces: Integrate with over 800 global sales channels including Amazon, Asos, Macys, and TikTok Shop, without the need for complex IT projects. Automate Operations Across Channels with AI: Manage product listings, pricing, inventory, and returns with real-time synchronization powered by intelligent automation. Reduce Time-to-Market: Deploy marketplace integrations in days instead of months, eliminating the usual long implementation timelines. Sell Globally, Sell Smarter: Leverage multi-currency, multi-language, and region-specific promotions to tailor offerings for diverse global audiences. Gain Actionable Insights: Track performance across channels with real-time analytics, enabling brands to optimize their strategies and maximize sales. Plug-and-Play Integration: Pre-tested, SAP-certified connection requires zero custom development, ensuring a seamless integration experience for businesses. SAP Store, found at delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,300 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree. Cymbio is a partner in the SAP PartnerEdge® program. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. About company Cymbio is the leading marketplace and social commerce automation platform that helps global brands streamline their operations and across 800 digital sales channels such as Nordstroms, Farfetch, Macy's, and Saks Fifth Avenue. Founded in 2015, Cymbio enables seamless collaboration between brands and retailers by automating processes such as product listing, inventory management, pricing, order fulfillment, and returns. Backed by over $35 million in funding from investors like PayPal Ventures and Vertex Ventures, Cymbio empowers brands to grow efficiently and profitably. With customers like Balmain, Reebok, and Fabletics, Cymbio is transforming the digital commerce landscape. Learn more at SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies. For more information, press only:Cymbio Press ContactOmer Cohenomer.c@ View original content: SOURCE Cymbio Digital Ltd Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
