Latest news with #DDB
Globe and Mail
7 hours ago
- Business
- Globe and Mail
DDB Worldwide Named Cannes Lions 2025 Network of the Year for the Second Time in Two Years
Omnicom Network Achieves Record Number of Wins in 76-Year History Under Recently Appointed Global Leadership CANNES, France , June 20, 2025 /CNW/ -- DDB Worldwide, part of Omnicom, has once again claimed the prestigious title of Network of the Year at the 2025 Cannes Lions International Festival of Creativity. This marks the second time the network has secured the honor, following its historic first win in 2023. In a record-breaking year, DDB surpassed its 2023 award tally with a total of 112 Lions, further cementing its place at the forefront of the global creative industry. DDB's continued rise comes just one year into the leadership of Global CEO Alex Lubar and President & Global Chief Creative Officer, Chaka Sobhani . Since taking the reins, the duo has steered the network into a new era; one defined by tighter integration, emotionally-led creativity, and a sharpened focus on work that delivers both cultural impact and real business results. Chaka Sobhani commented: "I literally don't have the words. This means the absolute world to us. I couldn't be prouder of our DDB network and the passion, commitment, and love that has gone behind us getting here. A huge thank you also to our amazing clients for their trust and partnership - we wouldn't be here without you and I hope we've made you proud. Hopefully, this is the start of much more to come from DDB - and on a personal note, I can only say it's been the most incredible first year!" "2023 was a landmark year for DDB, but we saw it as the beginning," said Alex Lubar . "The momentum you're seeing now is the result of a global network aligned around a simple belief: creativity is the most powerful force in business. I'm incredibly proud of our exceptional teams and client partners on this collective effort." 2025 Cannes Lions highlights: Regional Network of the Year - Latin America Regional Network of the Year - Pacific Classic Track Agency of the Year - Africa Creative DDB Good Track Agency of the Year - Africa Creative DDB Experience Track Agency of the Year - DM9 Africa Creative DDB is the 1st ranked agency in Brazil , 2nd in Agency of the Year The first time DDB won four Grands Prix across different brands since 2016, including: Audio & Radio: "One Second Ads" (Budweiser, Africa Creative DDB) Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico) Creative Data: "Efficient Way to Pay" (Consul, DM9) Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB) 20 total Gold Lions 37 total Silver Lions 51 total Bronze Lions 320 total shortlists First Gold Cannes Lion in Finland for Nordea, Parental Leave Mortgage First Grand Prix for DDB Latina Puerto Rico, and Puerto Rico's second in history First Gold for DDB Warsaw for McDonald's Winter Takes on Color in Brand Experience & Activation Most Lions and Grands Prix won by DDB Latina ever, with 78 trophies vs their previous record of 44 Most awarded network in Brand Experience & Activation with 20 trophies Most awards on behalf of McDonald's than any other agency network This creative surge has been powered by the DDB Global Creative Council, Bullseye, which is led by Global Chief Creative Operations Officer, Susie Walker , and continues to push boundaries across regions. This year, the program has been expanded to include rising creative talent, who have actively shaped DDB's award-winning creative work. DDB's rise has also been fueled by the growing influence of some of its most dynamic agencies, including DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB, whose bold, culturally resonant work continues to redefine the standard of global creative excellence. As creativity becomes an increasingly vital business differentiator, DDB's Cannes success proves its belief that emotional storytelling not only moves people, it moves markets. This year's winning campaigns have not only earned accolades but delivered measurable growth for clients across categories. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors , Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC).
Yahoo
7 hours ago
- Business
- Yahoo
DDB Worldwide Named Cannes Lions 2025 Network of the Year for the Second Time in Two Years
Omnicom Network Achieves Record Number of Wins in 76-Year History Under Recently Appointed Global Leadership CANNES, France, June 20, 2025 /CNW/ -- DDB Worldwide, part of Omnicom, has once again claimed the prestigious title of Network of the Year at the 2025 Cannes Lions International Festival of Creativity. This marks the second time the network has secured the honor, following its historic first win in 2023. In a record-breaking year, DDB surpassed its 2023 award tally with a total of 112 Lions, further cementing its place at the forefront of the global creative industry. DDB's continued rise comes just one year into the leadership of Global CEO Alex Lubar and President & Global Chief Creative Officer, Chaka Sobhani. Since taking the reins, the duo has steered the network into a new era; one defined by tighter integration, emotionally-led creativity, and a sharpened focus on work that delivers both cultural impact and real business results. Chaka Sobhani commented: "I literally don't have the words. This means the absolute world to us. I couldn't be prouder of our DDB network and the passion, commitment, and love that has gone behind us getting here. A huge thank you also to our amazing clients for their trust and partnership - we wouldn't be here without you and I hope we've made you proud. Hopefully, this is the start of much more to come from DDB - and on a personal note, I can only say it's been the most incredible first year!" "2023 was a landmark year for DDB, but we saw it as the beginning," said Alex Lubar. "The momentum you're seeing now is the result of a global network aligned around a simple belief: creativity is the most powerful force in business. I'm incredibly proud of our exceptional teams and client partners on this collective effort." 2025 Cannes Lions highlights: Regional Network of the Year - Latin America Regional Network of the Year - Pacific Classic Track Agency of the Year - Africa Creative DDB Good Track Agency of the Year - Africa Creative DDB Experience Track Agency of the Year - DM9 Africa Creative DDB is the 1st ranked agency in Brazil, 2nd in Agency of the Year The first time DDB won four Grands Prix across different brands since 2016, including: Audio & Radio: "One Second Ads" (Budweiser, Africa Creative DDB) Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico) Creative Data: "Efficient Way to Pay" (Consul, DM9) Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB) 20 total Gold Lions 37 total Silver Lions 51 total Bronze Lions 320 total shortlists First Gold Cannes Lion in Finland for Nordea, Parental Leave Mortgage First Grand Prix for DDB Latina Puerto Rico, and Puerto Rico's second in history First Gold for DDB Warsaw for McDonald's Winter Takes on Color in Brand Experience & Activation Most Lions and Grands Prix won by DDB Latina ever, with 78 trophies vs their previous record of 44 Most awarded network in Brand Experience & Activation with 20 trophies Most awards on behalf of McDonald's than any other agency network This creative surge has been powered by the DDB Global Creative Council, Bullseye, which is led by Global Chief Creative Operations Officer, Susie Walker, and continues to push boundaries across regions. This year, the program has been expanded to include rising creative talent, who have actively shaped DDB's award-winning creative work. DDB's rise has also been fueled by the growing influence of some of its most dynamic agencies, including DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB, whose bold, culturally resonant work continues to redefine the standard of global creative excellence. As creativity becomes an increasingly vital business differentiator, DDB's Cannes success proves its belief that emotional storytelling not only moves people, it moves markets. This year's winning campaigns have not only earned accolades but delivered measurable growth for clients across categories. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC). Media ContactPress@ View original content to download multimedia: SOURCE DDB Worldwide View original content to download multimedia:
Cision Canada
7 hours ago
- Business
- Cision Canada
DDB Worldwide Named Cannes Lions 2025 Network of the Year for the Second Time in Two Years
Omnicom Network Achieves Record Number of Wins in 76-Year History Under Recently Appointed Global Leadership CANNES, France, June 20, 2025 /CNW/ -- DDB Worldwide, part of Omnicom, has once again claimed the prestigious title of Network of the Year at the 2025 Cannes Lions International Festival of Creativity. This marks the second time the network has secured the honor, following its historic first win in 2023. In a record-breaking year, DDB surpassed its 2023 award tally with a total of 112 Lions, further cementing its place at the forefront of the global creative industry. DDB's continued rise comes just one year into the leadership of Global CEO Alex Lubar and President & Global Chief Creative Officer, Chaka Sobhani. Since taking the reins, the duo has steered the network into a new era; one defined by tighter integration, emotionally-led creativity, and a sharpened focus on work that delivers both cultural impact and real business results. Chaka Sobhani commented: "I literally don't have the words. This means the absolute world to us. I couldn't be prouder of our DDB network and the passion, commitment, and love that has gone behind us getting here. A huge thank you also to our amazing clients for their trust and partnership - we wouldn't be here without you and I hope we've made you proud. Hopefully, this is the start of much more to come from DDB - and on a personal note, I can only say it's been the most incredible first year!" "2023 was a landmark year for DDB, but we saw it as the beginning," said Alex Lubar. "The momentum you're seeing now is the result of a global network aligned around a simple belief: creativity is the most powerful force in business. I'm incredibly proud of our exceptional teams and client partners on this collective effort." 2025 Cannes Lions highlights: Regional Network of the Year - Latin America Regional Network of the Year - Pacific Classic Track Agency of the Year - Africa Creative DDB Good Track Agency of the Year - Africa Creative DDB Experience Track Agency of the Year - DM9 Africa Creative DDB is the 1st ranked agency in Brazil, 2nd in Agency of the Year The first time DDB won four Grands Prix across different brands since 2016, including: Audio & Radio: "One Second Ads" (Budweiser, Africa Creative DDB) Music: "Tracking Bad Bunny" (Rimas Entertainment, DDB Latina Puerto Rico) Creative Data: "Efficient Way to Pay" (Consul, DM9) Sustainable Development Goals: "The Amazon Greenventory" (Natura, Africa Creative DDB) 20 total Gold Lions 37 total Silver Lions 51 total Bronze Lions 320 total shortlists First Gold Cannes Lion in Finland for Nordea, Parental Leave Mortgage First Grand Prix for DDB Latina Puerto Rico, and Puerto Rico's second in history First Gold for DDB Warsaw for McDonald's Winter Takes on Color in Brand Experience & Activation Most Lions and Grands Prix won by DDB Latina ever, with 78 trophies vs their previous record of 44 Most awarded network in Brand Experience & Activation with 20 trophies Most awards on behalf of McDonald's than any other agency network This creative surge has been powered by the DDB Global Creative Council, Bullseye, which is led by Global Chief Creative Operations Officer, Susie Walker, and continues to push boundaries across regions. This year, the program has been expanded to include rising creative talent, who have actively shaped DDB's award-winning creative work. DDB's rise has also been fueled by the growing influence of some of its most dynamic agencies, including DDB Paris, Africa Creative DDB, alma, DM9, and NORD DDB, whose bold, culturally resonant work continues to redefine the standard of global creative excellence. As creativity becomes an increasingly vital business differentiator, DDB's Cannes success proves its belief that emotional storytelling not only moves people, it moves markets. This year's winning campaigns have not only earned accolades but delivered measurable growth for clients across categories. ABOUT DDB WORLDWIDE DDB ( is The Emotional Advantage Agency. We believe when people feel, they act—and when they act, brands grow. That's the emotional advantage. We use it to deliver intimacy at scale, unlock brand growth, and craft ideas that move people, business, and culture forward. As one of the world's leading advertising and marketing networks, DDB blends creative excellence with strategic effectiveness to drive measurable results. With 140 offices in 60+ countries, we partner with iconic brands like MARS, McDonald's, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army. Our impact is proven: we were named the #1 Most Awarded Agency Network in the 2024 Effie Global Best of the Best, Global Network of the Year by Cannes Lions (2023 and 2025), and D&AD Network of the Year for three consecutive years (2021–2023). We've also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years. Founded in 1949, DDB is part of Omnicom (NYSE: OMC).
Scoop
31-05-2025
- Entertainment
- Scoop
Lotto NZ Unveils Bold New ‘Imagine' Powerball TV Advertisement
Lotto NZ has taken its storytelling to new heights in its latest 'Imagine' TV advertisement. The advert focuses on a player who sheds all his inhibitions – and layers – as he follows through on a promise made to mates at the time of purchasing a Powerball ticket. LINK TO NEW ADVERTISEMENT: Lotto NZ Chief Executive Jason Delamore says Lotto NZ wanted to focus on the way a Powerball win can allow players to live out their wildest dreams. 'When our players buy a ticket, a big part of the experience is imagining how the prize money would be spent. 'Part of the fun is doing that socially, when we have those 'what will you do if you win' conversations with friends and families. 'This advert builds on that idea, focussing on the adventures of a winner who delivers in exhilarating style after making a bold promise at the time of buying his ticket.' Lotto NZ Chief Marketing Officer Leah Neilson says the team was intent on telling an uplifting and joyful story. 'Our research showed that in the wake of the pandemic viewers want more playfulness and humour, so for this advert we made an early decision to rachet up the fun. 'Some of our adverts have been poignant and tugged at the heartstrings, for example the story of the dog named Wilson that travels around the world to his owner. 'For this one, we wanted to celebrate the way a big win can liberate us of all constraints and live life to the full with those closest to us.' Set to Enigma's soaring 1993 hit, Return to Innocence, the latest advertisement is the seventh 'Imagine' advertisement released by the Government-owned lottery organisation. It was produced by ad agency DDB in conjunction with New Zealand production house Good Oil and local director Joel Kefali, with filming in Japan and New Zealand. In the 2023/24 financial year, Lotto NZ created 64 millionaires, including 23 Powerball multi-millionaires, while paying 100% of its profits – a record $434 million – to the Lottery Grants Board for distribution to the community. The television commercial will air for the first time at about 8.05pm on Saturday 31 May on TVNZ1, just after the televised Lotto draw. Previous Powerball 'Imagine' advertising campaigns Pop's Gift (2015) Mum's Wish (2017) Armoured Truck (2018) Lost Ticket (2019) On Ice (2020) House Hunt (2023)
Hans India
23-05-2025
- Entertainment
- Hans India
From Bubble to Pop: Mars Wrigley India Launches Boomer Lollipops
Mars Wrigley India has launched Boomer Lollipop, bringing an exciting new twist to one of India's most iconic gum brands. Boomer is bringing its signature vibe and fun into the 800 Cr lollipop category, aiming to redefine a segment often perceived as kiddy and childish. With over 31 years of brand equity and a deep connection with today's youth, Boomer is set to reshape the lollipop landscape with its unmistakable vibe. The launch introduces a flavour-filled lollipop in three punchy variants: Strawberry, Orange, and Watermelon — each crafted to resonate with the vibrant spirit of today's youth. With a campaign rooted in self-expression and confidence, Boomer Lollipop stands up for individuality and against bullying, echoing the progressive values the brand champions. Leading this charge is brand ambassador Jasprit Bumrah, whose calm confidence and effortless swag reflect everything the Boomer Lollipop stands for. Backed by a high-energy TVC, the campaign unfolds on a cricket ground where a young player is faced with a hostile group. Just when it seems like the pressure might crack him, the Boomer Lollipop delivers an unexpected surge of swag, changing the game and transforming the player's vibe. Narrated by Jasprit Bumrah in his signature style, the story flips the script on intimidation with a light touch and a clear message —when you enjoy a Boomer Lollipop, your swagger speaks for itself, and you change the game. 'Boomer has stood for everything fun and strawberry at its core, for several generations. We are expanding this equity to the fast-growing segment of lollipops. Accompanying a strong launch in trade, we have Jasprit Bumrah lending his brand of fun and swag to Boomer Lollipop. The creative campaign crafted with DDB and Essence Mediacom projects the swag and attitude associated with Lollipops but perhaps lost over the last decade. From the factory to trade and in the media, our associates have added special touches to make this new launch truly unique and carve a space for Boomer at front of store and in people's minds.', said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India. 'It's always great when you get to work on a brand with such a strong memory structure and a brand ambassador whose name also has an effortless connect to the brand. What we now had to do is bring it all together to give a new attitude to Boomer's newest format - Lollipop. - Rahul Mathew, CCO, DDB Mudra Group Made in India at Mars Wrigley's Baddi facility, Boomer Lollipop represents the brand's commitment to local innovation and delivering relevant snacking choices for Gen Z. With a national rollout, it marks a new and expressive chapter in Boomer's legacy — one full of flavour, attitude and confidence.
