Latest news with #DEFEducationalEngagementProgramme
Zawya
01-05-2025
- Entertainment
- Zawya
DEF 2025 brings the future of gaming, technology, and innovation to schools across the city
Dubai, United Arab Emirates: The ongoing fourth edition of the Dubai Esports and Games Festival (DEF) 2025 is continuing to captivate the city's brightest young minds with its groundbreaking DEF Educational Engagement Programme, enabling students of all ages to step into the fascinating world of gaming, technology, and innovation. The programme is providing thousands of students and educators access to expert-led presentations, exclusive workshops, hands-on creative challenges, and career pathway insights into the fast-emerging esports and gaming sectors. Several more activations are set to roll out in the coming weeks, including thrilling opportunities for students to win incredible prizes worth AED 50,000 across tournaments and competitions, before the programme concludes on 8 May with a dedicated DEF Education Day at DEF's flagship and eagerly awaited GameExpo event that will once again take over Dubai World Trade Centre (DWTC) from 9 to 11 May, this year in Zabeel Halls 2 and 3. Commenting on the programme, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: 'As Dubai strengthens its position as a global hub for esports, gaming, and digital innovation, the Dubai Esports and Games Festival is a powerful example of how strategic investments in youth, education, and technology can help shape industries of the future. The DEF Educational Engagement Programme has been specially designed to accelerate Dubai's long-term economic growth by promoting gaming and esports as viable career pathways, fostering inspiring opportunities for the next generation to become future leaders in these dynamic sectors. The citywide programme carefully blends innovation, education, and entertainment for students to experience the benefits of science, technology, engineering, and mathematics (STEM) while leveraging crucial skills such as strategy creation, problem-solving techniques, creativity, and teamwork. Such initiatives are crucial to not only shape a future-ready talent pipeline but also build a resilient, knowledge-driven economy for years to come.' The DEF Educational Engagement Programme has recorded impressive participation till date, engaging over 2,600 students in the first-ever Game Quest Express, a one-of-a-kind mobile gaming truck that toured registered schools across Dubai to bring high-tech interactive console, VR, and PC gaming experiences for students; as well as a citywide calendar of Career Talks from industry experts who helped students and educators explore future opportunities and pathways within the gaming sector. An additional 7,000 students registered to compete in adrenaline-pumping DEF educational tournaments such as the Minecraft Education Challenge and the ENBD Fortnite Quest. The ENBD Fortnite Quest recently concluded its qualifier round, unleashing a wave of high-energy matches for players of all levels, and setting the stage for a live finale showdown that will take place on 8 May at DEF's flagship GameExpo event where finalists will be able to explore a custom-built Dubai-themed Fortnite map and stand the chance to take home winning trophies and prizes worth AED 20,000. Meanwhile, the Minecraft Education Challenge wrapped up its group submissions that engaged thousands of primary school students in an interactive esports competition utilising the globally recognised Minecraft Education platform, leading up to an epic grand finale that will take place live on stage at GameExpo on 8 May featuring a custom-built Dubai-themed map. Both competitions served as unique platforms for students to showcase their creativity, strategic thinking, and technical skills - all critical competencies for future career paths in gaming and beyond. Several upcoming competitions promise to take the action to exciting new heights before the education programme concludes on 8 May. One of the standout, brand-new initiatives this year is Game Changers, inviting students to dream big and submit bold ideas exploring how gaming can inspire innovation, support education, or drive social impact. The top five submissions, selected by industry judges, will be invited to present their ideas live at DEF's GameExpo on 8 May. Meanwhile, the ongoing Power Up Parade Week invites students, teachers, and parents to dress up as their favourite gaming characters for a chance to win amazing prizes by posting their costumes on social media and tagging @DubaiFestivals with the hashtag #DEFPowerUp to enter the official contest. Additionally, GameOn with HP Gaming Garage brings an online hackathon for students aged 13 years or older to create Dubai-inspired game prototypes under the guidance of industry experts, culminating in thrilling live presentations by finalists at GameExpo on 8 May. Commenting on the initiative, Mayank Dhingra, Global Director – Education Strategy, Worldwide Commercial Organisation at HP, said: 'At HP, we believe the future of work and innovation lies at the intersection of creativity, culture, and technology. Through the GameOn Hackathon with HP Gaming Garage, we're proud to empower young talent in the UAE to explore game development as a platform for expression, learning, and impact. This is about more than just building games - it's about building skills, confidence, and a pipeline of future-ready creators.' Beyond the thrill of competitions, a dedicated DEF Level Up Calendar has been supplied to all registered schools, providing teachers with cross-curricular ideas and links to apply in lessons in the build up to their school visit on 8 May. Students have the chance to visit GameExpo as a school trip on 8 May to experience the world of gaming innovation first-hand. As part of the thrilling action on-ground, young attendees and teachers will be able to take part in expert-led presentations and exclusive workshops by senior educators from Microsoft and Unreal Engine, designed to offer valuable insights into game design and AI integration, while equipping educators with the tools to guide and inspire their students. The school trip promises a 360 student experience, with live gaming experiences, new game releases, cutting-edge technology, and more. Michael Bradbury, Director of Education at Centre for Entertainment Arts, said: 'At the Centre for Entertainment Arts, we believe the future of the gaming industry is being shaped right now in classrooms, labs, and festivals like DEF. As an Unreal Engine Authorised Training Partner, we're honoured to be part of DEF's Education Day, empowering young creators with the tools, mindset, and mentorship to turn passion into profession. Dubai is fast becoming a global hub for innovation, and through initiatives like this, we're helping students not just imagine the future; they're building it.' With every tournament, workshop, and challenge, DEF 2025 is lighting the spark of ambition in the next generation - inspiring young minds to dream bigger, create boldly, and lead fearlessly. Dubai Esports and Games Festival (DEF) 2025 is supported by Strategic Partners which include: Amazon, du, Dubai Police, Dubai Sports Council, Emirates NBD, Red Bull, Rove, Roxy Cinemas, talabat, and Virgin Radio. For more information and to register for ticket updates on Dubai Esports and Games Festival 2025, please visit the DEF 2025 website and follow @DubaiFestivals on Instagram, TikTok, and LinkedIn. About Dubai Esports and Games Festival Organised by Dubai Festivals and Retail Establishment (DFRE), Dubai Esports and Games Festival (DEF 2025) takes place from 25 April to 11 May. Launched in 2022, the annual festival returns to the Dubai World Trade Centre once again this year. The festival aims to set and influence trends across both the global and regional gaming industry, and bolster Dubai's position as a global hub for esports and interactive tech-driven entertainment, and as a global city at the forefront of innovation. DEF 2025 features a combination of events including a lively GameExpo, esports tournaments, and influencer challenges, alongside GameExpo Summit, a thought-provoking and business stimulating conference and B2B networking event that connects companies from around the world. About Dubai Festivals and Retail Establishment Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events. For further information, please contact: Dubai Economy and Tourism mediarelations@
Mid East Info
24-04-2025
- Entertainment
- Mid East Info
Get Ready to Level Up: Dubai Esports and Games Festival Kicks Off the Biggest-Ever Citywide Gaming Celebration This Week
Starting 25 April, the region's largest and most exciting esports and gaming festival opens the doors to a world where everyone from families, friends, fans, casual gamers, and even esports champions can find their perfect match 17 action-packed days promise something for all ages, abilities, and interests – from esports tournaments, interactive gaming zones, and cosplay competitions at the flagship GameExpo event to the citywide DEF Educational Engagement Programme exclusively for students and educators and even high-profile industry discussions at GameExpo Summit Over AED 500,000 in massive prizes up for grabs throughout DEF 2025, promising electric energy, fierce competition, and an unforgettable atmosphere for anyone and everyone Registration for all DEF 2025 events is now open, and tickets for the flagship GameExpo event are available exclusively on Platinumlist Dubai, United Arab Emirates: The wait is over! The highly anticipated Dubai Esports and Games Festival (DEF) 2025 is powering up the city with its biggest, boldest, and most epic fourth edition this year, bringing 17 packed days of non-stop action starting this week from 25 April to 11 May. Organised by the Dubai Festivals and Retail Establishment (DFRE), the region's largest and most exciting esports and gaming festival is pulling out all the stops to bring together free-to-play gaming experiences across League of Legends, Fortnite, EA FC 25, PUBG Mobile, and even arcade classics; legendary showdowns on PlayStation, XBOX, and Nintendo; in addition to exclusive game previews, educational initiatives, industry-leading discussions, and more. Plus, an electrifying calendar of competitions, high-stakes esports tournaments, and cosplay contests brings unmissable chances for everyone to win massive prizes worth over AED 500,000 throughout the festival. Everyone from families, friends, fans, casual gamers, and even esports champions should mark their calendars for what promises to be the ultimate gaming experience of the entire year. The city truly transforms into a live, buzzing arena where imagination meets innovation, nostalgia meets next-gen, and fun meets fierce competition. GAMEEXPO RETURNS BIGGER AND BOLDER: DEF's eagerly awaited flagship event, GameExpo returns to Dubai World Trade Centre from 9 to 11 May, this year in Zabeel Halls 2 and 3. Promising to be bigger, bolder, and more immersive than ever, eight themed gaming zones feature everything from exclusive meet-and-greets with top gaming influencers to high-stakes esports tournaments, retro arcade nostalgia, Sim Racing, Web3 Gaming, and much more. The Retro Zone showcases iconic arcade machines to bring a nostalgic and interactive experience for visitors of all ages, while the Emirates NBD Family Zone delivers epic gaming for the whole family. Making their debut this year are the brand-new The Amazon Quest: The New IRL Zone brought to you by Amazon and the Just Dance Zone in partnership with Ubisoft. The Main Arena and Gaming District promise to be the ultimate spots to witness and participate in high-energy competitions, interactive gaming challenges, and more for players and fans alike. The Narrows, a vibrant marketplace, brings the latest exclusive merchandise and collectibles for fans. Meanwhile, two dedicated talabat F&B Zones are set to serve a diverse range of food options, creating a lively space for attendees to relax and recharge between gaming sessions. The action doesn't stop there. Even more cutting-edge gaming experiences are in store from big-name brands, including epic experiences at Red Bull Gaming Grounds and Web3 Pavilion: Bitget X SWEAT, in addition to exciting activations by Antifreeze, Haribo, Nasr Esports Academy, and Gillette. Tickets are now on sale, including one-day entry priced at AED 39 for students and AED 69 for adults. Those planning to attend all three days can opt for multi-day passes, priced at AED 69 for students and AED 139 for adults. A limited number of Pro Gamer Experience tickets are also available, giving fans one-day access to exclusive meet-and-greets with top creators such as Abo Flah, for AED 199. Families of six (two adults and four children) can enjoy a one-day pass for AED 149 or access all three days of GameExpo 2025 for AED 299. Tickets are available on Platinumlist. DUBAI COSPLAY CHAMPIONSHIP CELEBRATES CREATIVITY: The Dubai Cosplay Championship calls all fans of anime, gaming, and pop culture for a spectacular showcase of creativity on 11 May as part of GameExpo at DWTC Zabeel Halls 2 and 3. With exciting cash prizes worth up to AED 30,000 and exclusive meet-and-greets with popular personalities, this event promises to be a standout moment of the festival. Kicking off the excitement is the Cosplay Opening Act, where iconic characters are brought to life through jaw-dropping transformations and next-level artistry. The Daily Cosplay Catwalk then opens the runway to everyone ready to show off their stunning looks. Finally, the Cosplay Competition calls the region's top talent to the stage to battle for the crown, showcasing elite craftsmanship, performance, and passion in front of a roaring crowd. The region's leading cosplayers will not only judge the competitions but also participate in exclusive meet-and-greet sessions, offering fans the chance to connect and learn from their idols. Registration is open until 6 May through the Cosplay Registration Form. PLAY BEYOND UNLEASHES THE ACTION: For a chance to witness heart-pounding matchups and high-octane battles between regional and global pros, GameExpo also hosts Play Beyond on 10 and 11 May at DWTC Zabeel Halls 2 and 3. The event delivers adrenaline-fueled challenges and electrifying matchups featuring top gaming influencers. Leading influencer Abo Flah returns to the stage, while other esports pros go head-to-head in high-stakes battles for the coveted Play Beyond trophy. Fans will be immersed in intense gameplay and interactive challenges, making this a truly unforgettable experience. CITYWIDE EDUCATION PROGRAMME INSPIRES FUTURE INNOVATORS: DEF 2025 is committed to shaping the future of gaming by engaging students and educators in the dynamic world of gaming through the DEF Educational Engagement Programme. Students and teachers can explore hands-on workshops, take part in exciting tournaments, and compete for prizes worth AED 50,000. Key experiences include the Minecraft Education Challenge, Fortnite Quest, Power Up Parade, Game Changers, and Game Quest Express, as well as expert-led presentations and exclusive interactive workshops led by senior educators from Microsoft and Unreal Engine – all designed to provide students and teachers with valuable insights into the wide range of career opportunities within gaming and esports. On 8 May, students also have the chance to visit GameExpo on a school trip, offering them an immersive experience in the world of gaming innovation. EPIC TOURNAMENTS REWARD GAMING FANS: Fans across the region also have the opportunity to join in all the action of DEF 2025, with the chance to climb the leaderboard in a variety of tournaments. The DEF PlayStation EA FC 25 Cup brings a thrilling wildcard qualification opportunity for two lucky UAE residents to compete alongside six regional finalists to win their share of $10,000 during live finals hosted at GameExpo on 10 May. Meanwhile, the Yalla Ludo Challenge, taking place from 29 April to 6 May, rewards mobile gamers with exclusive in-game prizes and leaderboard recognition. GAMEEXPO SUMMIT BRINGS TOGETHER INDUSTRY LEADERS: Taking place on 7 and 8 May at Dubai World Trade Centre, the GameExpo Summit brings together over 100 global experts to explore the cutting-edge trends shaping the gaming world, including AI, Web3, mobile gaming, and the rapid growth of the MENA region in the industry. The summit will also spotlight regional talent through the MENA Games Awards, while offering exclusive opportunities for networking, investment matchmaking, and business development – fostering valuable connections that will help shape the future of gaming. Dubai Esports and Games Festival is supported by Strategic Partners which include: Amazon, du, Dubai Police, Dubai Sports Council, Emirates NBD, Red Bull, Rove, Roxy Cinemas, talabat, and Virgin Radio. About Dubai Esports and Games Festival: Organised by Dubai Festivals and Retail Establishment (DFRE), Dubai Esports and Games Festival (DEF 2025) takes place from 25 April to 11 May. Launched in 2022, the annual festival returns to the Dubai World Trade Centre once again this year. The festival aims to set and influence trends across both the global and regional gaming industry, and bolster Dubai's position as a global hub for esports and interactive tech-driven entertainment, and as a global city at the forefront of innovation. DEF 2025 features a combination of events including a lively GameExpo, esports tournaments, and influencer challenges, alongside GameExpo Summit, a thought-provoking and business stimulating conference and B2B networking event that connects companies from around the world. About Dubai Festivals and Retail Establishment: Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
