Latest news with #DEX
Yahoo
4 days ago
- Business
- Yahoo
Uniswap Labs President Mary-Catherine Lader Steps Down After Four Years
Mary-Catherine Lader, President and COO of Uniswap Labs, has stepped down after four years leading the development company behind one of the most prominent decentralized exchanges (DEX). A former BlackRock executive, Lader joined Uniswap in 2021 to help bridge traditional finance and decentralized protocols. During her tenure, Uniswap Labs expanded the protocol's reach across multiple blockchains, launched its own mobile wallet, and matured into an infrastructure provider relied on by institutions, developers, and retail users alike. A successor has not been named. Her exit also comes at a time when Uniswap's regulatory standing has stabilized after facing multiple challenges over the past year. In April 2024, the company received a Wells notice from the U.S. Securities and Exchange Commission (SEC), signaling potential enforcement action over alleged unregistered broker and exchange activity. Later, in September 2024, Uniswap Labs settled with the CFTC, agreeing to pay a $175,000 fine for illegally offering leveraged digital asset derivatives through its interface, specifically, tokenized products that the agency deemed margined commodity contracts. Since then, the broader U.S. policy environment has shifted. Under President Donald Trump, the White House has thrown its support behind crypto via the GENIUS Act, a proposed national bitcoin reserve, and calls for 'clear and simple' regulatory frameworks. Trump has described himself as the 'crypto president,' and Congressional momentum is building around market structure legislation. Lader departs with Uniswap standing strong, anchored by over $5.3 billion in total value locked, according to DeFi Llama.
Yahoo
5 days ago
- Business
- Yahoo
SafePal and 1inch to Give Away Hardware Wallets to Boost DeFi Security
Crypto wallet provider SafePal and decentralized exchange (DEX) aggregator 1inch announced a free hardware wallet giveaway to reward active decentralized finance (DeFi) users while sidestepping the common pitfalls of token airdrops. The program will distribute 300 limited-edition, co-branded hardware wallets to participants who use 1inch within SafePal's mobile wallet swap aggregator, the companies said Monday. Unlike conventional airdrops — often gamed by automated bots and opportunistic users — this campaign intends to target committed, self-custody-focused participants. 'Token airdrops tend to inflate metrics without long-term engagement,' said SafePal CEO Veronica Wong. 'Walletdrops like this favor DeFi-native users and reinforce security best practices.' The move comes as decentralized exchanges gain ground, accounting for a record 30% of global crypto spot trading volume in June, according to The Block. That market share signals growing user interest in permissionless, peer-to-peer trading options over centralized exchanges. SafePal said it is continuing to expand its product line, having recently upgraded the hardware wallets' security chips and adding new blockchain integrations. It also introduced SafePal Mini, a Telegram-based wallet, and revamped its yield aggregator with staking support for networks like Solana. For 1inch, which connects to both decentralized and centralized liquidity sources across over 200 blockchains, the partnership doubles as a push to reaffirm the importance of self-custody in an industry still reeling from past centralized exchange failures. 'As DeFi scales, reinforcing user-owned asset management is critical,' said 1inch co-founder Sergej Kunz. Sign in to access your portfolio
Business Insider
6 days ago
- Business
- Business Insider
PowerTrade & PowerDEX Launches First-Ever Options on xStocks, Bringing 24/7 Tokenized Stock Derivatives to Crypto
Bristol, UK, July 14th, 2025, FinanceWire PowerTrade, the leading altcoin options exchange, together with its decentralized counterpart PowerDEX, today announced the upcoming launch of the world's first options trading on tokenized stocks (' xStocks '). Launching next week, this first-of-its-kind offering will debut with options on TSLAx and HOODx – tokenized representations of Tesla, Inc. and Robinhood Markets, Inc. By introducing options on xStocks, PowerTrade is pioneering a deeper fusion of traditional stock and crypto markets. Traders will be able to hedge, speculate, and generate income on tokenized stocks just as they do with crypto options or traditional stock options. All xStocks option contracts will trade 24/7 alongside their underlying token markets with settlements in USD Coin (USDC). Clients can trade seamlessly using USDC, BTC, ETH and other supported crypto assets as margin collateral. 'This is a watershed moment for both the crypto and traditional trading communities,' said Mario Gomez Lozada, Founder & CEO of PowerTrade. 'We're not just tokenizing stocks – we're introducing an entirely new market for tokenized stock derivatives that operates beyond the limits of Wall Street's hours. By offering options on xStocks across our CEX and DEX, we're empowering traders to access and hedge U.S. tokenized stock exposure 24/7, from anywhere in the world. It's a game-changer that demonstrates how DeFi and CeFi can together disrupt the status quo in finance.' Key Innovations & Benefits Permissionless DEX Access: Connect any of 400+ wallets, trade without KYC or brokers, and retain full custody—no intermediaries required. Unified Liquidity: The same xStocks options liquidity power both PowerTrade (CEX) and PowerDEX (DEX), giving institutional and retail users seamless access to XStocks and crypto options. Round-the-Clock Markets: Tokenization unlocks 24/7 trading, so traders can open, adjust, or close positions any time, any day. Integrated Portfolio Margin: Automatically nets exposures across crypto and xStocks positions for optimized collateral efficiency. This launch builds on PowerTrade's track record of innovation—from expanding PowerDEX onto Solana for 80+ altcoin markets to introducing ultra-short 'Degen' options with expiries as low as 10 minutes. With xStocks options, PowerTrade is uniting the best of TradFi and DeFi in one comprehensive derivatives suite, readying the market for the next generation of digital finance. About PowerTrade and PowerDEX PowerTrade is the premier crypto-options venue, offering the deepest altcoin coverage, tightest spreads, and most flexible expiries in the market. With 100,000+ contracts across 80 altcoin option markets and seamless CEX/DEX access, PowerTrade empowers traders and institutions to express views and profit from volatility across the entire crypto ecosystem. PowerDEX is PowerTrade's decentralized trading platform, providing non-custodial access to altcoin options. Available on Solana, Ethereum, and Base, PowerDEX gives users full control over assets with deep liquidity, privacy, and zero KYC. Traders can connect with over 400 wallets to access the deepest liquidity and product offering for crypto and xStocks options.
Business Wire
11-07-2025
- Business
- Business Wire
Nuvve Holding Corp. Announces Pricing of Public Offering of Common Stock to Launch HYPE Treasury Strategy
SAN DIEGO--(BUSINESS WIRE)--Nuvve Holding Corp. (Nasdaq: NVVE) (the 'Company' or 'Nuvve'), a global leader in vehicle-to-grid (V2G) technology and grid modernization, today announced the pricing of its previously announced underwritten public offering of 5,029,403 shares of its common stock (or common stock equivalents) at a public offering price of $0.95 per share for expected gross proceeds of approximately $4.8 million before deducting underwriting discounts and commissions and offering expenses. The Company intends to use a portion of the net proceeds from this offering for advancing its expansion of its corporate treasury strategy to include HYPE, the native token of Hyperliquid, a fast-growing decentralized exchange (DEX) and Layer-1 blockchain. 'We see Hyperliquid as a standout in today's DeFi landscape, combining deep liquidity, rapid innovation, and a growing user base,' said Gregory Poilasne, CEO of Nuvve. 'This allocation aligns with our previously announced commitment to pursuing a cryptocurrency strategy and our conviction that digital infrastructure, like blockchain and tokenized platforms, will increasingly power the energy and financial systems of tomorrow.' The purchase of HYPE is expected to be made through the Company's previously announced digital asset subsidiary, in line with its previously disclosed digital treasury strategy of allocating up to 50% of its cryptocurrency portfolio to digital assets as determined by management. 'Hyperliquid's HYPE token stands out as a game-changer in DeFi in our view,' said James Altucher, Board member of Nuvve and previously announced strategic advisor to Nuvve in relation to the Company's crypto treasury strategy. 'It's one of the fastest growing Layer-1 blockchains, and we believe its significant trading volume demonstrates a robust platform that prioritizes community and real utility, making it a cornerstone for the future of crypto and decentralized finance.' 'Our move to incorporate HYPE into our digital treasury strategy is part of our ongoing strategic commitment to financial and energy innovation,' added Poilasne. 'We believe Hyperliquid has the potential to become a foundational platform in tomorrow's decentralized economy, one that aligns with our vision for a cleaner, smarter, and more resilient future.' Lucid Capital Markets is acting as the sole book-running manager for the offering. All of the shares of common stock to be sold in the offering will be sold by the Company. In addition, the Company has granted the underwriter a 45-day option to purchase up to an additional 754,411 shares of its common stock at the public offering price less the underwriting discounts and commissions. The offering is expected to close on or about July 14, 2025, subject to customary closing conditions. The Company intends to use net proceeds from this offering for working capital and general corporate purposes, which may include without limitation, strategic investments, mergers and acquisitions of companies, business or assets; acquisitions of cryptocurrencies; the development and implementation of its digital asset treasury strategy; and for general working capital and operational expenditures. The offering is being made pursuant to a shelf registration statement on Form S-3 (File No. 333-288394) filed with the Securities and Exchange Commission ('SEC') on June 27, 2025, and declared effective by the SEC on July 7, 2025. A preliminary prospectus supplement and accompanying prospectus relating to the offering have been filed with the SEC and are available on the SEC's website at A final prospectus supplement will be filed with the SEC. Copies of the final prospectus supplement and accompanying prospectus relating to the offering, when available, may also be obtained by contacting Lucid Capital Markets, LLC, 570 Lexington Avenue, 40th Floor, New York, NY 10022. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities nor will there be any sale of these securities in any state or other jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or other jurisdiction. About Nuvve Holding Corp. Nuvve Holding Corp. is a global leader accelerating the electrification of transportation through its proprietary vehicle-to-grid (V2G) technology. Nuvve's platform enables electric vehicles to store and discharge energy, transforming EVs into mobile energy resources and helping to stabilize the grid. Nuvve's mission is to lower the cost of EV ownership while supporting the transition to a cleaner, more resilient energy infrastructure. Forward-Looking Statements: This press release contains forward-looking statements or forward-looking information within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of forward-looking terms such as 'may,' 'will,' 'expects,' 'believes,' 'aims,' 'anticipates,' 'plans,' 'looking forward to,' 'estimates,' 'projects,' 'assumes,' 'guides,' 'targets,' 'forecasts,' 'continue,' 'seeks' or the negatives of such terms or other variations on such terms or comparable terminology, although not all forward-looking statements contain such identifying words. Forward-looking statements include, but are not limited to, statements regarding Nuvve's anticipated public offering, including the completion of the public offering on the anticipated terms and the use of proceeds therefrom, expected timing of recently announced projects, anticipated growth of various business areas, anticipated benefits of its digital treasury strategy, the potential benefits from including HYPE in such policy, and other statements that are not historical facts. Nuvve cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Nuvve. Such statements are based upon the current beliefs and expectations of management and are subject to significant risks and uncertainties that could cause actual outcomes and results to differ materially. Some of these risks and uncertainties can be found in Nuvve's most recent Annual Report on Form 10-K and subsequent periodic reports filed with the Securities and Exchange Commission (SEC). These factors should not be construed as exhaustive and should be read in conjunction with the other cautionary statements that are included in the Nuvve's filings with the SEC. Such forward-looking statements speak only as of the date made, and Nuvve disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Readers of this press release are cautioned not to place undue reliance on these forward-looking statements, since there can be no assurance that these forward-looking statements will prove to be accurate. This cautionary statement is applicable to all forward-looking statements contained in this press release.
Edinburgh Reporter
10-07-2025
- Business
- Edinburgh Reporter
Importance of Сrypto Marketing in the Cryptocurrency Industry
We live in a world where every pixel is monetized. You open a website, launch an app, read an article — and there it is: the banner. But what is a banner ad today? It's not just a graphic with a button. It's a precision tool engineered to grab attention. In the crypto space, banner advertising has become a key weapon in every serious banner campaign. Whether it's CoinMarketCap or niche programmatic networks, projects deploy great banner ads to drive clicks, awareness, and credibility. Photo by Kanchanara on Unsplash So, what is a banner advert in 2025? It's your project's handshake — visual, immediate, and strategic. What are banners? They are not decoration; they are digital armor. And with dozens of types of web banner ads— from static and animated to interactive formats — crypto marketers must choose wisely. In a world oversaturated with noise, banners aren't background—they're battlefield. Use them like it matters. Because it does. Content is everywhere — on our screens, in our headphones, even in our chats. Marketing has become an integral part of our daily information diet. But cryptocurrency is a different story. An industry barely a decade old demands a different approach. So how does marketing work in Web3? How are tokens and blockchain projects promoted? Let's explore the key mechanics, common mistakes, and trends shaping crypto marketing in 2025. Banner Advertising: The Core Difference in Marketing in a Trustless Environment Traditional marketing relies on trust. Brand loyalty, customer reviews, long-term reputation — all pillars of classic strategies. But Web3 flips that on its head. In crypto, trust is temporary. Anonymous founders, rug pulls, token dumps — users have learned to distrust by default. That's why Web3 marketing isn't just about promotion — it's about creating perceived legitimacy fast. You're not just selling a product; you're selling narrative, community, and relevance — all in real time. Mechanics of Effective Banner Ads That Work in 2025 Successful crypto marketing campaigns in 2025 rely on three pillars: Narrative Precision: Every project needs a tight story. Not 'we're building a decentralized future,' but why it matters today. Messaging has to be sharp, credible, and sticky. Banner Campaigns That Convert: Banner advertising isn't dead — it evolved. A well-structured advertising strategy is essential for planning and optimizing banner ad campaigns in crypto. Targeted display ads on high-traffic crypto media, CEX dashboards, and DEX aggregators are delivering real traffic when paired with retargeting, especially when leveraging ad networks and display advertising platforms to reach target audiences and generate traffic. Understanding different ad formats and ad sizes is crucial, as you need to create multiple versions of banner ads to fit various placements and maximize performance. Digital advertising, including banner ads, is a key component of a broader marketing strategy for crypto projects, helping to build brand awareness and drive conversions. When planning campaigns, it's important to create banner ads that are visually compelling and tailored to specific campaign goals. Community-Led Momentum: Web3 projects are distributed by nature. Great marketing turns users into advocates. Viral threads, bounty tasks, ambassador programs — all part of the attention economy. Overcoming Banner Blindness and Ad Fatigue in Crypto In the fast-paced world of crypto, banner blindness and ad fatigue are real threats to your marketing ROI. Crypto audiences are bombarded with online advertising across every web page, making it easy for even the most creative banner ads to fade into the background. To break through, your banner ad campaign must do more than just occupy ad space—it needs to engage users from the first glance. The most successful banner ads in crypto leverage interactive elements—think subtle animations, hover effects, or even mini-polls—to encourage users to interact with the ad, not just scroll past it. High-quality visual elements, such as sharp images, bold colors, and dynamic layouts, help your ads stand out on high-traffic websites and within crowded display networks. Compelling banner ad copy that speaks directly to your target audience's interests—security, decentralization, innovation—can transform a simple ad into a conversation starter. Ad placement is equally critical. Running your banner ads on crypto-focused display networks and ad networks ensures your message reaches the right audience at the right time. Platforms like the Google Display Network and specialized crypto ad networks offer access to high-traffic sites where your ads can build brand awareness and drive traffic. Smart allocation of ad spend, with a focus on premium placements and ongoing performance monitoring, helps you generate leads efficiently and maximize ROI. Ultimately, overcoming banner blindness in crypto means combining creative design, targeted messaging, and strategic ad placement. By continuously testing and refining your banner ad campaign, you can ensure your online advertising not only attracts attention but also drives real results for your brand. The Banner Blindness Mistakes Projects Keep Repeating Despite market maturity, many teams still burn budgets on vanity metrics: Buying followers, not engagement . No one cares about your Twitter count if there's no traction. . No one cares about your Twitter count if there's no traction. Lack of funnel logic . People see the ad but never reach a relevant landing page designed for conversions. . People see the ad but never reach a relevant landing page designed for conversions. Ignoring localization . Web3 is global, but your banner copy is only in English? Rookie move. . Web3 is global, but your banner copy is only in English? Rookie move. Overhyping without backing. Roadmaps mean nothing if there's no delivery. And users can smell BS in 0.3 seconds. Crypto Digital Marketing Strategies and Trends to Watch As we move deeper into 2025, a few clear trends are dominating the space: Smart segmentation : Projects are tailoring content per cohort — traders, holders, devs. : Projects are tailoring content per cohort — traders, holders, devs. AI-enhanced targeting : Predictive models now adjust banners and CTAs in real time. Optimizing for higher click through rates is a key goal of AI-driven banner ad campaigns. : Predictive models now adjust banners and CTAs in real time. Optimizing for higher click through rates is a key goal of AI-driven banner ad campaigns. Decentralized ad platforms : Privacy-respecting, token-incentivized ad networks are gaining traction. These platforms may use different pricing models compared to traditional ad networks. : Privacy-respecting, token-incentivized ad networks are gaining traction. These platforms may use different pricing models compared to traditional ad networks. Branded content series : From podcasts to documentaries — tokens are building media arms. : From podcasts to documentaries — tokens are building media arms. KOL fatigue: Audiences now value micro-influencers with real credibility over whale-sized shillers. The increasing use of rich media and interactive elements in banner ads is boosting user interaction and engagement. Additionally, a central ad server often plays a crucial role in delivering and managing banner ads efficiently across multiple sites. Conclusion Banner advertising remains a cornerstone of digital marketing strategies in the crypto industry, offering a direct path to build brand awareness, generate leads, and drive traffic in a highly competitive space. When you understand how banner ads work and apply proven tactics—like creating compelling banner ad examples, leveraging display networks, and optimizing ad placement—you set your campaigns up for measurable success. The most effective banner ads in crypto are often simple, image-based designs that highlight a unique value proposition and feature a clear call to action. Using standard banner ad sizes, such as leaderboard, medium rectangle, and skyscraper, ensures your ads fit seamlessly across different web pages and devices. Following best practices from the Interactive Advertising Bureau (IAB) and focusing on high-impact visual elements and concise ad copy can help your ads engage users and encourage interaction. To overcome banner blindness and ad fatigue, it's essential to incorporate interactive elements and tailor your messaging to your target audience. By placing your ads on high-traffic websites through trusted ad networks and managing your ad spend strategically, you can maximize the reach and effectiveness of your banner ad campaign. In the end, the key to successful banner advertising in crypto is a deep understanding of your audience, a commitment to creative and compelling ad design, and a data-driven approach to campaign optimization. When these elements come together, banner ads become a powerful tool for building brand awareness, driving traffic, and fueling the growth of your crypto business in the digital age. FAQ: Strategic Questions on Crypto Marketing in 2025 1. Is crypto marketing still a cost center, or has it become ROI-positive? Today, crypto marketing is a revenue engine. On-chain attribution, wallet tracking, and token-based funnels make ROI measurable. Top-performing projects report 8–12x ROAS on campaign budgets when combining programmatic display, KOLs, and retention mechanics. By optimizing campaign spend and leveraging cost-effective advertising models like pay-per-click, projects can save money while maximizing ROI. 2. What channels are showing the best performance in 2025? The most efficient stack combines banner advertising (targeted and animated), influencer marketing (micro-KOLs with smart contract-based tracking), and first-party Web3 analytics. Banner campaigns on CoinMarketCap, DEXs, and DeFi dashboards outperform social media on CPA by 18–24% due to direct context. Selecting the right host website for your banner ad is crucial, as the host website determines the quality and relevance of the audience you reach. Projects can advertise more effectively by choosing the most relevant channels for their target audience, ensuring their message is seen by users most likely to engage. For instance, a banner ad example on a leading crypto dashboard successfully retargeted users who previously interacted with DeFi products, resulting in higher conversion rates. It's also valuable to test one ad at a time to accurately measure performance and optimize future campaigns based on real data. 3. How do token incentives impact marketing performance? Token-driven incentives boost conversion and retention — when used smartly. Campaigns that reward engagement via on-chain quests, referral NFTs, or dynamic tiers see 30–50% better retention vs. flat media buys. However, poorly structured rewards often attract extractive users — token design matters. 4. Can AI meaningfully improve campaign efficiency? Absolutely. AI is used for segmentation, copy testing, predictive bidding, and dynamic creative generation. Projects deploying AI-based audience models report 22% lower CAC and 15% higher CTR. The impact compounds over time as models self-optimize based on real user signals. 5. What are common strategic mistakes crypto teams make? Launching without a proper funnel (awareness → action → retention).Overspending on KOLs without performance tracking. Ignoring non-English speaking markets. Measuring engagement, but not wallet behavior 6. What KPIs like click through rate really matter in Web3 marketing? Forget about likes, views and subscriptions. Here is what you really need: CPW (Cost per Wallet) LTV on-chain Referral velocity Hold rate post-acquisition Protocol-native ROI (staking, swaps, retention revenue) Like this: Like Related
