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Bestseller's childrenswear label Name It opens first monobrand stores in France
Bestseller's childrenswear label Name It opens first monobrand stores in France

Fashion Network

time4 days ago

  • Business
  • Fashion Network

Bestseller's childrenswear label Name It opens first monobrand stores in France

Name It, a childrenswear label belonging to Danish group Bestseller, has opened its first monobrand stores in France. Until now, Name It was distributed in the country only through the wholesale channel. Two stores have already opened, and a third will follow shortly. The stores are operating as inventory clearance outlets. The first Name It store opened in March within the McArthurGlen outlet village in Roubaix. A second opened in the Marques Avenue outlet village in Talange, and the third, set to open in June, will be located inside the Designer Outlet retail village in Paris-Giverny. Name It was created by the Bestseller group in 1986, one of 20 brands owned by the group. It is positioned in the mid-range segment, and its cheerful childrenswear is targeted to kids from 0 to 16 years old. Name It operates nearly 140 monobrand stores worldwide, and is present in 20 markets in total, being also distributed via multibrand retailers. Name It stores have recently opened in Germany (in Potsdam and Berlin) and in Sweden (in Marieberg). The Bestseller group is pushing to expand in France. It has been active in extending the retail footprint of womenswear chain Only, whose goal is to open 200 addresses on the French market in five years, but also in introducing new brands to France. Like Rouge Edit, a womenswear label created in 2024, which is trying to make inroads with fashion retailers through its premium positioning and directional style. The Bestseller group was founded 50 years ago. It currently operates 2,800 monobrand stores and its brands are present in 16,000 multibrand retailers worldwide. In fiscal 2023-24, the group's revenue fell by 4%, down to DKK5.6 billion (€4.77 billion). However, its EBIT improved by 8% in the same period, to DKK5.3 billion (€710 million).

Bestseller's childrenswear label Name It opens first monobrand stores in France
Bestseller's childrenswear label Name It opens first monobrand stores in France

Fashion Network

time4 days ago

  • Business
  • Fashion Network

Bestseller's childrenswear label Name It opens first monobrand stores in France

Name It, a childrenswear label belonging to Danish group Bestseller, has opened its first monobrand stores in France. Until now, Name It was distributed in the country only through the wholesale channel. Two stores have already opened, and a third will follow shortly. The stores are operating as inventory clearance outlets. The first Name It store opened in March within the McArthurGlen outlet village in Roubaix. A second opened in the Marques Avenue outlet village in Talange, and the third, set to open in June, will be located inside the Designer Outlet retail village in Paris-Giverny. Name It was created by the Bestseller group in 1986, one of 20 brands owned by the group. It is positioned in the mid-range segment, and its cheerful childrenswear is targeted to kids from 0 to 16 years old. Name It operates nearly 140 monobrand stores worldwide, and is present in 20 markets in total, being also distributed via multibrand retailers. Name It stores have recently opened in Germany (in Potsdam and Berlin) and in Sweden (in Marieberg). The Bestseller group is pushing to expand in France. It has been active in extending the retail footprint of womenswear chain Only, whose goal is to open 200 addresses on the French market in five years, but also in introducing new brands to France. Like Rouge Edit, a womenswear label created in 2024, which is trying to make inroads with fashion retailers through its premium positioning and directional style. The Bestseller group was founded 50 years ago. It currently operates 2,800 monobrand stores and its brands are present in 16,000 multibrand retailers worldwide. In fiscal 2023-24, the group's revenue fell by 4%, down to DKK5.6 billion (€4.77 billion). However, its EBIT improved by 8% in the same period, to DKK5.3 billion (€710 million).

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