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Contentstack Delivers Industry-First Real-Time Audience Insights Native in the CMS, Powering Adaptive Digital Experiences
Contentstack Delivers Industry-First Real-Time Audience Insights Native in the CMS, Powering Adaptive Digital Experiences

Yahoo

time3 hours ago

  • Business
  • Yahoo

Contentstack Delivers Industry-First Real-Time Audience Insights Native in the CMS, Powering Adaptive Digital Experiences

ContentCon attendees witness the future of digital experiences in action – with all customers now receiving free access to real-time audience insights built directly into the CMS – fully integrated just five months after the company's CDP acquisition AUSTIN, Texas, June 04, 2025 (GLOBE NEWSWIRE) -- Contentstack, the headless CMS pioneer and category disruptor in digital experiences, today unveiled Contentstack Data and Insights, a native set of capabilities for audience analytics and real-time data activation, along with omnichannel campaign orchestration capabilities, now integrated into Contentstack EDGE, its fully-integrated adaptive digital experience platform (DXP). By seamlessly combining content and data, brands can now turn one-to-one personalized experiences across every channel into a reality. The announcement was made at the company's fourth-annual ContentCon customer conference, featuring speakers from Crocs, Mattel, PetMeds, Volvo Cars, and a closing keynote by two-time FIFA Women's World Cup champion and Olympic gold-medalist Brandi Chastain, co-founder of Bay Football Club. The debut of Contentstack's EDGE platform, five months after its acquisition of Lytics, defies average integration timelines. Industry research shows that integrating software after a merger can take between 18 to 36 months, especially when consolidating platforms. 'The future of digital is here, which is why we moved so quickly to deliver on our promise to arm customers with the combined power of content and data,' said Neha Sampat, founder and CEO of Contentstack. 'If content is king, context is queen. And with our adaptive DXP, brands can adapt to their customers in real-time, in every interaction and every channel. No other platform can enable personalization at scale like this.' In 2024, Contentstack released a groundbreaking personalization engine that combined brand-aware generative AI content creation, automation, and visual building technology. Recognizing that true hyper-personalization requires both content and real-time data, this lightning-fast integration finally addresses long-standing personalization challenges with a practical, scalable solution. As of today, Contentstack EDGE, the only adaptive digital experience platform, now includes: Contentstack Data & Insights: A set of real-time intelligence capabilities connecting content and customer behavior, including: Audience Insights App: Understand what content drives engagement and business outcomes, support targeted campaigns and ground personalization in data-driven insights. With visual maps, audience building, and opportunity insights, brands can learn what their audiences care most about in real time. Available at no additional cost to Contentstack customers today. Real-Time Data Activation: Deliver personalized experiences instantly with seamless access to over 200 data connectors and native integration with existing data warehouses, activated in real time as customers interact. Campaign orchestration: Flows: The ability to activate omnichannel personalization at scale through adaptive customer journeys that guide individuals seamlessly across web, mobile, email, ads, SMS, and other channels, maximizing engagement and conversions. 'Personalization is a priority, but brands struggle to deliver. The reality is too abstract, complicated, disconnected or they're locked into legacy tech that makes agility impossible,' said Conor Egan, SVP of Product at Contentstack. 'By unifying content, data and journey orchestration into one combined platform, brands can power true personalization at scale with clarity and confidence. We're not just committed to our vision of the future, we're offering customers the tools that make personalization possible today.' Contentstack also published Digital 2030: Predictions From 18 Digital Experience Experts, a report on what the future of digital will look like in 2030. The report features insights from industry experts from brands such as Icelandair, Mattel, McKesson, SparkToro and the U.S. Olympic & Paralympic Committee. Read the report here. Follow Contentstack:Web: People Changing EnterprisesDiscord Community: @Contentstack About ContentstackContentstack is on a mission to deliver the world's best digital experiences with cutting-edge content management, customer data, personalization and AI technology. Iconic brands such as Air France-KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart depend on the Contentstack EDGE platform to rise above the noise in today's crowded and competitive markets, constantly adapting to maintain their edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at Media Contact:Peyton Kelgard, Carve Communications for Contentstackpeyton@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

REPLY: Sagepath Reply Recognized in the 2025 Gartner® Market Guide for Strategic Website Agencies
REPLY: Sagepath Reply Recognized in the 2025 Gartner® Market Guide for Strategic Website Agencies

Yahoo

timea day ago

  • Business
  • Yahoo

REPLY: Sagepath Reply Recognized in the 2025 Gartner® Market Guide for Strategic Website Agencies

ATLANTA, June 3, 2025 /PRNewswire/ -- Sagepath Reply, a digital experience agency part of the Reply Group, has once again been included in the 2025 Gartner Market Guide for Strategic Website Agencies. Gartner®, a company delivering actionable, objective insight to executives and their teams "defines strategic website agencies as service providers dedicated to developing website strategies that deliver relevant digital experiences to external audiences. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients' needs around website design, development, search value and continuous optimization. An agency's particular combination of offerings and competitive strengths typically correlates to its strengths regarding customer understanding, user experience, technology and analytics support." We believe this recognition reinforces Sagepath Reply's position as a trusted partner for global brands seeking to drive digital transformation through personalized digital experience strategy. From strategic planning to build and optimization, Sagepath Reply brings together digital creativity, enterprise-class delivery, and technology innovation to support clients through every stage of their digital transformation. Their full spectrum of services include: Digital Strategy & Experience Design - Sagepath Reply bridges the gap between customer expectations and business objectives through comprehensive omnichannel experience mapping, UX/UI design, analytics, and optimization. This approach ensures that every brand interaction is thoughtfully designed to drive engagement and long-term value. Marketing & Sales Technology Enablement - As a certified partner of leading digital platforms such as Optimizely, Kentico, Contentful, and Sitecore, Sagepath Reply delivers scalable implementations of content management systems (CMS) and digital experience platforms (DXP). Each solution is tailored to align with the client's technical architecture and strategic goals. AI-Enabled Enterprise Transformation - Sagepath Reply provides strategic guidance to help clients develop AI roadmaps and investment plans. From intelligent, customer-facing agentic workflows to generative AI-optimized marketing operations, Sagepath Reply enables businesses to embed AI across digital programs with clarity and purpose. Digital Marketing & Media - Sagepath Reply delivers data-driven, performance-oriented digital marketing campaigns designed to maximize return on investment. Core capabilities include content strategy, SEO, paid media, and CRM, all focused on driving measurable customer engagement and business impact. eCommerce Solutions - Sagepath Reply supports enterprises in building robust, scalable commerce solutions. Services span product strategy, merchandising, personalization, and omnichannel enablement—ensuring cohesive and efficient customer commerce experiences. AI-Driven Data & Insights - Leveraging AI-powered analytics and rigorous measurement frameworks, Sagepath Reply equips clients with actionable insights for informed decision-making. Capabilities include dashboard development, tagging strategy, and structured testing methodologies to foster continuous performance optimization. "We feel being recognized in the Gartner Market Guide highlights the strength of our comprehensive approach—from digital strategy to execution," said Victoria Greendyke, Partner at Sagepath Reply. "Our team of seasoned experts helps clients unlock growth opportunities, design AI-powered digital experiences, and enable marketing and digital teams with the data and tools they need to drive personalized, omnichannel engagement and measurable business impact." For more information about Sagepath Reply's innovative approach to digital experience design and development, visit GartnerGartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Sagepath ReplySagepath Reply is a full-service digital marketing and technology firm, driven by a clear purpose and fueled by a passion to transform how people interact with technology more effectively and efficiently. The firm serves a diverse portfolio of Fortune 1000 clients across industries, guiding them through digital transformation. Every detail matters—shaping user connections and driving conversion and ROI. Services include customer experience, custom enterprise solutions, digital marketing, and eCommerce. Discover more about Sagepath Reply's award-winning technology partnerships at ReplyReply [EXM, STAR: REY, ISIN: IT0005282865] specializes in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialized companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply's services include: consulting, system integration and digital services. Media Contacts: ReplyFabio +390117711594 Anusha +18558649929 View original content to download multimedia: SOURCE Reply Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences
Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences

Yahoo

time21-05-2025

  • Business
  • Yahoo

Optimizely and commercetools Launch Partnership to Modernize Enterprise Retail Experiences

Strategic partnership provides enterprise retailers with a composable, future-ready foundation to deliver personalized digital experiences faster NEW YORK, May 21, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced a strategic technology partnership with unified commerce platform commercetools, designed to transform how enterprise B2C retailers deliver digital experiences. By combining Optimizely's content management, personalization, experimentation, and AI capabilities with commercetools' flexible composable commerce platform, the partnership empowers B2C marketers to better own digital experiences, increasing conversions and customer retention. The integration between commercetools' product catalog and Optimizely's CMS addresses one of the biggest pain points in enterprise retail: speed to market. Both companies are backed by global private equity and venture capital firm Insight Partners, providing an opportunity for aligned innovation and accelerated growth. By using rich platform data from commercetools to inform AI agents within Optimizely Opal, marketers will be empowered to leverage product data directly in their CMS. This allows teams to create richer content experiences, while also reducing development cycles that slow campaign launches and inhibit marketers' ability to quickly adapt to changing consumer demand. Combining these two industry-leading platforms means retailers can move faster – launching fully-personalized campaigns in weeks instead of months across every single channel. "Retailers need to move at the speed of their customers, and that requires a composable yet pre-packaged approach that doesn't compromise on usability or speed to market," said Alex Atzberger, CEO of Optimizely. "By pairing two market-leading solutions – commercetools' composable commerce platform with Optimizely's AI-powered DXP – we're putting the power back in the hands of marketers and retailers, while giving developers the flexibility they need." Key benefits of the partnership include: Faster time to market: End-to-end workflows allow marketers to launch and optimize experiences without relying on development resources. Unified content and commerce: Create content-rich, personalized experiences powered by real-time product and customer data across every brand, market, and channel. Integrated conversions through experimentation: Run A/B and multivariate tests across product, cart, and checkout flows and deploy what works instantly. AI-assisted content at scale: Use Opal AI to generate and enrich product content such as descriptions and sales copy in seconds, improving campaign velocity. Marketer-owned digital experiences: Empower marketers to control product pages, personalize experiences, and update storefronts with no IT bottlenecks. Composable and scalable architecture: A future-proof foundation that lets enterprise teams adopt, extend or replace services as needed without lock-in. "This partnership brings together two best-in-class enterprise platforms to help marketers move faster and deliver more meaningful digital experiences. It's not about how you build—it's about what you get: a modern shopping experience that's agile, personalized, and ready for what's next," said Dirk Hoerig, Founder of commercetools. With its debut at Elevate -The Global Commerce Summit™ 2025, the integration is now available for select joint customers, with general availability slated for Q3 2025. System Integrators Valtech and LEVO are joining as launch partners for the Optimizely and commercetools integration to help drive implementation, early customer success, and go-to-market alignment. "Valtech is proud to join as the global launch partner of this initiative," said Olivier Padiou, Chief Executive Officer, Valtech. "As Optimizely and commercetools' most trusted global implementation partner we have the ability to help retail customers accelerate their marketing efforts and drive growth through experience innovation in their businesses." To learn more about the partnership between Optimizely and commercetools, visit: About Optimizely Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world's first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at Optimizely, Optimizely One, and NetSpring are the trademarks of Optimizely North America Inc., and are registered (or registrations are pending) in the US, EU, UK and other countries. All third-party trademarks cited are the property of their respective owners and are used only for reference purposes. About commercetools commercetools is the leading enterprise commerce platform built to power innovation and versatility for the world's leading brands. Our composable, cloud-native technology provides the flexibility to design tailored, scalable commerce experiences across any channel, at any scale — whether in stores, on social media, through connected devices, or in augmented reality. By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and quickly launch new channels to meet the evolving demands of their customers. As trusted partners to brands like Audi, Danone, Eurail, NBCUniversal, and Sephora, commercetools helps its customers set the pace of innovation, deliver exceptional experiences, and achieve sustainable growth. With commercetools, businesses don't just adapt to change — they lead it. To learn more, visit View original content to download multimedia: SOURCE Optimizely

Liferay Launches Liferay DXP Availability in AWS Marketplace
Liferay Launches Liferay DXP Availability in AWS Marketplace

Yahoo

time21-05-2025

  • Business
  • Yahoo

Liferay Launches Liferay DXP Availability in AWS Marketplace

Diamond Bar, CA, May 20, 2025 (GLOBE NEWSWIRE) -- Liferay, Inc., a leading provider of digital experience platforms (DXP), today announced that Liferay DXP is now available in AWS Marketplace, a digital catalog that helps you find, buy, deploy and manage software, data products and professional services from thousands of vendors. Amazon Web Services (AWS) customers will now have access to Liferay's digital experience platform directly within AWS Marketplace. This listing provides AWS customers with the ability to streamline the purchase and management of Liferay within their AWS Marketplace account. "We are excited to offer Liferay DXP in AWS Marketplace,' said Igor Arouca, Chief Technology Officer at Liferay. 'This availability makes it easier for our customers to get started with Liferay DXP and quickly deliver exceptional digital experiences.' Liferay DXP integrates content management, commerce, and workflow automation to build unified sites for both digital purchase and customer service. Its low-code features and scalable design allow businesses to streamline operations and digitize processes on a dependable foundation. This platform also enables organizations to modernize their digital presence and leverage user data across customer portals, intranets, and public websites through AI-driven personalization and digital transformation tools. In launching availability in AWS Marketplace, Liferay simplifies the buying process for AWS customers, making it easier to adopt, deploy, and manage Liferay directly within AWS Marketplace. View Liferay's listing on AWS Marketplace here. To learn more about Liferay DXP, visit About LiferayLiferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world's most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay's open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more. Learn how we can use technology to change the world together at CONTACT: Sammi Raley Liferay 1-877-LIFERAY in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

3 Market-Beating Stocks with Promising Prospects
3 Market-Beating Stocks with Promising Prospects

Yahoo

time15-05-2025

  • Business
  • Yahoo

3 Market-Beating Stocks with Promising Prospects

The best-performing stocks typically have robust sales growth, increasing margins, and rising returns on capital, and those that can maintain this trifecta year in and year out often become the legends of the investing world. The bottom line is that over the long term, earnings growth goes hand in hand with the biggest winners. On that note, here are three market-beating stocks that deserve a spot on your list. Five-Year Return: +440% Established in 1973, Deckers (NYSE:DECK) is a footwear and apparel conglomerate with a portfolio of lifestyle and performance brands. Why Could DECK Be a Winner? Strong consumer demand for its brand drove 18% annual revenue growth over the last five years, outperforming sector peers Free cash flow margin is expected to increase by 2.9 percentage points next year, suggesting the company will have more capital to invest or return to shareholders Improving returns on capital reflect management's ability to monetize investments Deckers's stock price of $126.81 implies a valuation ratio of 20.1x forward P/E. Is now the right time to buy? See for yourself in our in-depth research report, it's free. Five-Year Return: +548% Founded during the emergence of Big Oil in Texas, DXP (NASDAQ:DXPE) provides pumps, valves, and other industrial components. Why Do We Like DXPE? Operating profits increased over the last five years as the company gained some leverage on its fixed costs and became more efficient Share buybacks catapulted its annual earnings per share growth to 34.6%, which outperformed its revenue gains over the last two years Returns on capital are climbing as management makes more lucrative bets DXP is trading at $89.15 per share, or 16.2x forward P/E. Is now the time to initiate a position? Find out in our full research report, it's free. Five-Year Return: +349% Founded in 1876 by a Civil War veteran and pharmacist who was frustrated with the poor quality of medicines available at the time, Eli Lilly (NYSE:LLY) discovers, develops, and manufactures pharmaceutical products for conditions including diabetes, obesity, cancer, immunological disorders, and neurological diseases. Why Is LLY a Good Business? Impressive 33% annual revenue growth over the last two years indicates it's winning market share this cycle Share repurchases have amplified shareholder returns as its annual earnings per share growth of 17.6% exceeded its revenue gains over the last five years Industry-leading 25.8% return on capital demonstrates management's skill in finding high-return investments At $715 per share, Eli Lilly trades at 28.2x forward P/E. Is now a good time to buy? See for yourself in our full research report, it's free. Market indices reached historic highs following Donald Trump's presidential victory in November 2024, but the outlook for 2025 is clouded by new trade policies that could impact business confidence and growth. While this has caused many investors to adopt a "fearful" wait-and-see approach, we're leaning into our best ideas that can grow regardless of the political or macroeconomic climate. Take advantage of Mr. Market by checking out our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 176% over the last five years. Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today for free.

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