Latest news with #DailyDraw
Yahoo
17-04-2025
- Automotive
- Yahoo
Yahoo Sports and Motorsport Network Join Forces to Expand and Scale Digital Racing Coverage
NEW YORK, April 17, 2025 - Yahoo Sports and Motorsport Network have joined forces to deliver new content experiences that will fuel the passion of a rapidly growing racing audience. The collaboration combines the expansive reach and editorial expertise of Yahoo Sports with Motorsport Network's unrivaled content and storytelling across the world's top racing series. Launching with the 2025 racing calendar's spring season, the Yahoo Sports website now features a dedicated hub of comprehensive racing coverage from both Yahoo Sports and Motorsport Network. The hub will spotlight major racing series — including Formula 1, NASCAR, MotoGP, IndyCar, and more — with Motorsport Network's award-winning global editorial team providing expert reporting, analysis, and insider access. Over time, the hub will expand to engage fans with shows co-produced by Yahoo Sports and Motorsport Network. In addition, Daily Draw, the new free-to-play game in the Yahoo Sports app, will feature Motorsport in contests connected to major races, beginning with the Formula 1 Miami Grand Prix. 'We're thrilled to team up with a trusted authority like Motorsport Network to serve fans' increasing demand for racing coverage,' said Jon Shaw, Yahoo Sports Head of Revenue and Partnerships. 'With a global network of expert contributors, Motorsport will help us deliver the in-depth content and analysis that makes fans smarter about their favorite drivers, teams, and races.' The partnership also creates new opportunities for advertisers to connect with a passionate U.S. racing audience. Brands will have access to cross-platform media placements and sponsored franchises across both Yahoo Sports and Motorsport Network. 'Motorsport Network is excited to partner with Yahoo Sports to bring our world-class racing coverage and content to a broad and highly engaged sports audience,' said Werner Brell, CEO of Motorsport Network. 'As racing fandom grows in the U.S., we're meeting that demand with trusted storytelling, global perspective, and culturally relevant coverage, reflecting how fans connect today. Together, we'll expand our digital reach and introduce innovative formats that give brands new and meaningful ways to engage with this passionate, fast-growing community.' The new Yahoo Sports-Motorsport racing hub is available now at ### About Yahoo Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit About Motorsport With 40 million-plus monthly unique users and an active social media community of more than 15 million followers, Motorsport Network is the world's largest independent motorsport and automotive media platform. Digital properties include prominent automotive industry brands as well as leading racing properties such as Motorsport, Autosport, Motor1, InsideEVs, RideApart, and GPOne. Motorsport Network partners with brands for industry-defining sponsorships, advertising, and events. To learn more about Motorsport Network, please visit
Yahoo
17-04-2025
- Automotive
- Yahoo
Yahoo Sports and Motorsport Network Join Forces to Expand and Scale Digital Racing Coverage
NEW YORK, April 17, 2025 - Yahoo Sports and Motorsport Network have joined forces to deliver new content experiences that will fuel the passion of a rapidly growing racing audience. The collaboration combines the expansive reach and editorial expertise of Yahoo Sports with Motorsport Network's unrivaled content and storytelling across the world's top racing series. Advertisement Launching with the 2025 racing calendar's spring season, the Yahoo Sports website now features a dedicated hub of comprehensive racing coverage from both Yahoo Sports and Motorsport Network. The hub will spotlight major racing series — including Formula 1, NASCAR, MotoGP, IndyCar, and more — with Motorsport Network's award-winning global editorial team providing expert reporting, analysis, and insider access. Over time, the hub will expand to engage fans with shows co-produced by Yahoo Sports and Motorsport Network. In addition, Daily Draw, the new free-to-play game in the Yahoo Sports app, will feature Motorsport in contests connected to major races, beginning with the Formula 1 Miami Grand Prix. 'We're thrilled to team up with a trusted authority like Motorsport Network to serve fans' increasing demand for racing coverage,' said Jon Shaw, Yahoo Sports Head of Revenue and Partnerships. 'With a global network of expert contributors, Motorsport will help us deliver the in-depth content and analysis that makes fans smarter about their favorite drivers, teams, and races.' The partnership also creates new opportunities for advertisers to connect with a passionate U.S. racing audience. Brands will have access to cross-platform media placements and sponsored franchises across both Yahoo Sports and Motorsport Network. Advertisement 'Motorsport Network is excited to partner with Yahoo Sports to bring our world-class racing coverage and content to a broad and highly engaged sports audience,' said Werner Brell, CEO of Motorsport Network. 'As racing fandom grows in the U.S., we're meeting that demand with trusted storytelling, global perspective, and culturally relevant coverage, reflecting how fans connect today. Together, we'll expand our digital reach and introduce innovative formats that give brands new and meaningful ways to engage with this passionate, fast-growing community.' The new Yahoo Sports-Motorsport racing hub is available now at ### About Yahoo Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit Advertisement About Motorsport With 40 million-plus monthly unique users and an active social media community of more than 15 million followers, Motorsport Network is the world's largest independent motorsport and automotive media platform. Digital properties include prominent automotive industry brands as well as leading racing properties such as Motorsport, Autosport, Motor1, InsideEVs, RideApart, and GPOne. Motorsport Network partners with brands for industry-defining sponsorships, advertising, and events. To learn more about Motorsport Network, please visit
Forbes
17-04-2025
- Automotive
- Forbes
Motorsports Network And Yahoo Sports Partner To Expand Audience
Yahoo Sports and Motorsports Network have now partnered. Motorsports Network, the world's largest independent motorsports media outlet, and Yahoo Sports have partnered to allow both to expand their reach in the growing sports sector. The deal between the two is a content partnership that will see Motorsports Network's stable of reporters and analysts provide key content off the main Yahoo Sports masthead under The deal will see Motorsports Network branding on the dedicated section of Yahoo Sports. By partnering with Yahoo Sports, additional exclusive opportunities for Motorsports Network including Daily Draw, the new free-to-play game in the Yahoo Sports app, that will feature Motorsport in contests connected to major races, beginning with the Formula 1 Miami Grand Prix, which sees race week May 2-4. Additional, the new hub on Yahoo Sports will expand to see the two co-produce new video shows in the future. For Motorsports Network, they see the partnership of expanding their reach. Well entrenched with the endemic racing community, the growth of F1, the sizeable audience of NASCAR, the history and prominence of IndyCar, and the expanding fan base of MotoGP in the U.S. is something they see as a core reason to partner with Yahoo Sports. 'Our conversations with Yahoo Sports truly became something where we learned this is much bigger than just a content syndication deal,' said Werner Brell, CEO of Motorsport Network in the exclusive interview. 'It's truly a content partnership deal. It became clear very quickly that discussions on how can we build and grow the Motorsport fan base in the US where we come with the expertise of Yahoo that comes with a really wide reach, the capabilities of doing video content series together, the capabilities of doing events together, the capabilities of fantasy through the Daily Draw game.' Brell also noted that, in addition to Yahoo's vertical, they could tap into Yahoo Finance, given Motorsports Network and Autosport Business, which focus on the motorsports business community. For Yahoo Sports, the addition of Motorsports Network was the next logical step in growing their network of content partnerships, given the increased interest in motorsports in the U.S., especially on the open-wheel side, as Formula 1 has now broken into the market. 'What we want to do is bring the best racing coverage we can to as many fans as possible,' said Jon Shaw, head of Revenue and Partnerships for Yahoo Sports. 'We have millions of those on Yahoo Sports across various platforms of every month, and we think we have found the very best partner to work with. Werner and the team at Motorsports Network, they're clearly an extremely trusted authority on racing, which makes them the ideal partner for what we need to do when we fill gaps in our coverage today, I think what we want to do is build the best destination we can on either sports on our site, make it a one stop shop for fans of racing, as he mentioned, notably F1 but also IndyCar, and NASCAR. We'll probably dip into some other things, like MotoGP, Formula E… racing series we were not going to cover ourselves in-depth the same way that they can with the expertise that they have.' Yahoo Sports and Motorsports Network have been working on the partnership for several months. Financial details were not revealed, although the sides did say they are sharing revenue from advertising and sponsorships connected to the content in the hub and any shows they co-produce. The partnership also creates new opportunities for advertisers to connect with a passionate U.S. racing audience. Brands will have access to cross-platform media placements and sponsored franchises across both Yahoo Sports and Motorsport Network. Shaw from Yahoo Sports specifically noted they've seen strong interest from tech and financial service categories. The partnership tees up not just ahead of the F1 Miami Grand Prix, but also the Indianapolis 500, the NASCAR All-Star race, as well as the Coca-Cola 600.
