13-03-2025
Becoming D-FW AF
Our Big Dallas Energy has become more D-FW AF — to include Arlington and Frisco.
Why it matters: For a long time, the region has been described by its two most populous cities, but some leaders have suggested the name "Dallas-Fort Worth" should be more inclusive of the region's explosive growth.
State of play: Frisco Mayor Jeff Cheney recently made a reference to"DFFW," a term used to describe North Texas as Dallas, Frisco and Fort Worth.
"We're well on our way to being like an Austin, bringing these startups. We're becoming kind of the epicenter for that. Certainly, we're a global city," the mayor said at an event where he talked about the city's growth.
The Dallas Sports Commission refers to the region as "DFW-AF" as it prepares for the 2026 FIFA World Cup, executive director Monica Paul said at a separate event hosted by D Magazine last month.
"It takes everybody and every city — but it's also the conferences, the universities, our corporations, the facilities, and our leagues and teams here," Paul said.
Flashback: Last year, Arlington Mayor Jim Ross disagreed with FIFA's decision to rename AT&T Stadium to Dallas Stadium for the nine World Cup matches that will be hosted there.
"Dallas is the big boy in the metroplex, and we love and appreciate everything Dallas does, but Arlington brings millions of millions of people here. To come in and call this Dallas Stadium doesn't do justice for who we are," Ross told the DMN.
Reality check: Plano could use more love, too. The city has hundreds of corporate and regional company headquarters.
