Latest news with #DanielleColvin
Associated Press
01-05-2025
- Business
- Associated Press
Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
New AI-Driven Enhancements Improve Product Discovery and Personalization WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector. Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks. As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy. Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation. 'This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences,' said Ari Kahn, CEO of Bridgeline Digital. 'We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
16-04-2025
- Business
- Associated Press
Major North American Distributor Selects HawkSearch to Power Multi-Site Search Experience
AI-Driven Integration with Optimizely Unifies Product Discovery Across Four eCommerce Sites WOBURN, MASSACHUSETTS / ACCESS Newswire / April 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major North American distributor has selected HawkSearch to power search experiences across its portfolio of four eCommerce websites. The multi-site engagement leverages HawkSearch's native Optimizely X-Connect integration and includes Concept Search, Smart Insight Management (SIM), and AI-powered personalization and recommendations. The distributor selected HawkSearch to unify the customer experience across its sites, improve relevance, and drive conversions through personalized content and intelligent merchandising strategies. For example, when a returning buyer searches for 'stainless fittings' on one site, HawkSearch will recognize past behaviors and preferences-automatically promoting relevant product categories, hiding discontinued items, and applying customer group-specific pricing rules. Across the distributor's four storefronts, shared logic and centralized merchandising controls ensure consistency while allowing for brand-specific nuances and targeting. 'This engagement is a testament to the power of long-term relationship building and cross-functional teamwork,' said Ari Kahn, CEO of Bridgeline. 'Our team worked closely with the distributor's leadership to understand their needs, demonstrate our capabilities, and deliver a search solution that aligns with their long-term goals.' About Bridgeline Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
