2 days ago
Blake Lively fiercely slammed over her beauty brand's latest PR move
Blake Lively has been fiercely slammed online over her beauty brand's latest PR move.
The actress, 37, has been embroiled in a bitter battle with her It Ends With Us costar Justin Baldoni since December, and the messy and ongoing legal saga has resulted in her receiving immense backlash in recent months.
Most recently, the Gossip Girl alum found herself in hot water again after her hair care line Blake Brown enlisted a popular influencer to promote its products.
Social media star and fashion guru Danielle Pheloung uploaded a video of Blake doing her hair to TikTok on Thursday.
It showed Blake - dressed in a black tank top and high-waisted trousers - spraying Danielle's wavy blonde locks with some hairspray.
The mother-of-four then ran her hands through the TikToker's hair and styled it before they hugged each other.
'POV: Blake Lively transforms your hair in seconds with her magic tough and Blake Brown products,' Danielle wrote in a text overlay.
She added in the caption, 'Best day ever and these products are incredible,' while tagging Blake's brand.
The actress, 37, has been embroiled in a bitter battle with her It Ends With Us costar Justin Baldoni since December, and it has resulted in her receiving immense backlash
Most recently, the Gossip Girl alum found herself in hot water again after her hair care line Blake Brown enlisted a popular influencer to promote its products
But the 14-second video - which contained a sound byte from the show Gossip Girl in the background - resulted in more fury for Blake, as hoards of viewers rushed to the comment section to bash her.
Some criticized her hair products and styling, while others urged Danielle to 'run.'
'Hair literally looks the exact same lol,' one user wrote.
'The way it did nothing,' agreed another.
'How much were you paid for this vid?' quipped someone else.
'Blake is looking for new friends after Taylor [Swift] kicked her to the curb,' read a fourth comment, while a fifth simply said, 'Justice for Justine.'
'Oh this is interesting marketing,' a different user added.
'No run for the hills don't look at her too long or even hug her… you don't wanna get sued,' someone else sarcastically penned.
But the 14-second video resulted in more fury for Blake, as hoards of viewers rushed to the comment section to bash her
'Let's be on the right side of the history girls please,' urged another viewer.
Blake and Justin starred in the movie It Ends With Us together last year, and the blonde beauty filed a lawsuit against her costar in December, in which she accused him of sexual harassment and creating a 'hostile work environment on set.'
He retaliated with his own $400 million filing against the blonde beauty, along with her husband, Ryan Reynolds, 48, with the brutal melee now scheduled for a trial on March 29, 2026. All parties have denied the claims.
The messy feud has completely captivated the nation, and has resulted in Blake facing immense criticism; there's rumors that it also strained her relationship with Taylor Swift.
Back in April, fans threatened to boycott the National Geographic docuseries Secrets of the Penguins after she narrated it.
Viewers branded her as 'horrific' and claimed she 'ruined' the show.
