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New York Post
2 days ago
- Business
- New York Post
Gen Z wants to marry for money — but not for the reason you would think: ‘They're being strategic'
Forget love at first sight — for Gen Z, it's love at first bank statement. Romance in 2025 is looking less like a rom-com and more like a merger — with Gen Z treating relationships like corporate consolidations, where assets, not just affections, are under scrutiny. 'Wealth is becoming more important in marriage,' Dr. Eliza Filby, a generational researcher, recently told Newsweek. The author of 'Inheritocracy: It's Time to Talk About the Bank of Mum and Dad,' added, 'It is the merging of two banks of mom and dad. It is the merging of dynasties.' That's right — Netflix-and-chill is getting replaced by credit-check-and-chill. Filby says young lovebirds aren't just picking partners based on chemistry anymore. In today's economy, family fortunes can be the real aphrodisiac. 3 Forget sparks — Gen Z is chasing stacks. Filby says family money is the new aphrodisiac in today's love market. fizkes – 'The reality is that life chances and opportunities are no longer shaped by what we learn or earn, but by whether we have access to the bank of mom and dad,' she told the outlet. And that's not just a metaphor. The so-called 'parents' bank' is now one of the biggest players in the U.S. economy, transferring trillions through gifts, property and inheritance. In fact, a 2018 Legal & General study found it ranked as the seventh-largest mortgage lender in the country. 'That pathway into adulthood — leaving home, becoming financially independent, getting married, having kids — it is now so expensive that most young people cannot do it without family support,' Filby said. No surprise, then, that more and more financially strapped Gen Z daters are swiping right not just for love, but for long-term liquidity. 3 Flying the nest isn't cheap — so Gen Z is hunting for partners with deep pockets, as adulthood now comes with a parental price tag, experts say. JD8 – Amber Brooks, editor-in-chief of dating advice site previously told The Post that younger generations aren't afraid to factor in finances when filtering out flings. 'We're seeing young people be more upfront about how a partner's career or lifestyle could impact their future,' Brooks said. 'They aren't being shallow—they're being strategic.' In other words: screw a meet-cute at a coffee shop — Gen Z wants to know your 401(k) before they even know your favorite color. It's a far cry from the days of star-crossed lovers and fairy-tale endings. Today's Gen Z daters are opting for power couples over puppy love — and don't mind if that sounds a little transactional. Call it capitalism with cuddles. 3 Gen Z isn't looking for soulmates — they're scouting business partners in love, and they're not shy about making it a power play. zimmytws – And if your dynasty isn't stacked with generational dollars? You might find yourself ghosted — financially and romantically. 'While we once believed in a meritocracy,' Filby said, 'the idea that education and hard work would naturally lead to prosperity, times are changing.' Looks like Gen Z isn't just looking for 'the one' — they're looking for 'the one with a trust fund.'
Associated Press
10-02-2025
- Health
- Associated Press
The Rise of Alcohol-Free Dating: A Growing Trend This Valentine's Day
The rise of alcohol-free dating is reshaping romance, with many choosing clarity and connection over cocktails for a healthier, more authentic Valentine's Day. MANHATTAN, NY, UNITED STATES, February 10, 2025 / / -- With Valentine's Day approaching, a cultural shift is emerging in how singles and couples celebrate romance. The trend of alcohol-free dating is gaining momentum, as more people choose clarity and connection over cocktails. This shift reflects a broader movement toward mindful drinking and a desire for healthier, more authentic relationships. A recent survey conducted by found that nearly two in three Millennials and Gen Zers prefer alcohol-free dates. Additionally, 87% of respondents believe dry dating fosters healthier relationships, and 68% reported stronger connections when alcohol wasn't involved. This growing preference highlights a change in attitudes toward romance and well-being. The Evolution of Dry Dating The past decade has seen a rise in the 'sober-curious' lifestyle, with many exploring socializing and dating without alcohol. Alcohol-free bars, zero-proof spirits, and functional beverages are becoming mainstream, offering new ways to foster genuine connections. Brands specializing in alcohol-free elixirs are playing a key role in this movement, providing beverages designed to enhance mood and promote relaxation without the downsides of drinking. A Scientific Approach to Chemistry Functional beverages crafted with natural nootropics, botanicals, and amino acids are designed to support social interaction and confidence without the impairments of alcohol. These alternatives allow individuals to remain fully present in their romantic moments. According to Do'Mo's nutrition and food scientist, Susie Perry, 'We're witnessing a seismic change in attitudes around romance and health. People want to be present, safe, and vibrant on their dates. Functional elixirs like Do'Mo offer a way to spark connection and feel the tingles without compromising clarity or intention.' A New Way to Celebrate Valentine's Day As Valentine's Day approaches, this growing movement encourages singles and couples to rethink traditional date night choices. Many are opting for thoughtfully crafted alcohol-free cocktails or experiences that prioritize genuine conversation and connection. Alice Dogruyol Legal Disclaimer:
