Latest news with #DatukChefWan
The Sun
a day ago
- Business
- The Sun
Che Wan Group's partnership with Oasis Harvest a recipe for expansion, future growth
PETALING JAYA: Chef Wan Group's strategic partnership with Oasis Harvest Corporation Bhd is a major milestone in its next phase of growth, reinforcing its position as a beloved national culinary brand and propelling the group's future ambitions. Oasis Harvest, through investment holding company Metta Food & Lifestyle Sdn Bhd – a Malaysia-based investment company with a strong focus on developing, scaling, and nurturing premium food and beverage brands – is deeply involved in the growth and strategic development of Chef Wan Group, which includes renowned dining concepts such as 1958 and Cafe Chef Wan. Metta Food CEO and managing director of Chef Wan Group Andre Shum Khum Yuin said this exercise will allow the company to enhance the reach of Datuk Redzuawan Ismail's (Datuk Chef Wan) brand and continue its mission of sharing his culinary legacy with more people. 'With Oasis Harvest's support and partnership, we are confident that CWG (Chef Wan Group) will thrive and expand to new markets,' he said in a statement. Metta Food, with its expertise in the food and beverage sector and understanding of emerging culinary trends, together with Datuk Chef Wan, plays a role in elevating the group's brands while maintaining a close partnership with Datuk Chef Wan, whose culinary vision continues to shape the brand's identity. Chef Wan Group is known for its iconic dining experiences such as 1958 by Chef Wan and Cafe Chef Wan. Datuk Chef Wan, who remains actively involved in the direction of the brand, said, 'I'm honored to remain a guiding force behind the brand as we embark on this next phase. Our goal is clear: to preserve and celebrate Malaysia's culinary traditions while expanding our reach to food lovers everywhere and internationally.' As a 20% stakeholder in Chef Wan Group through Metta Food's subsidiaries, Datuk Chef Wan continues to play an integral role in shaping the brand's future, ensuring that his culinary vision remains central to its ongoing success. This exercise represents a significant development for Chef Wan Group, providing the necessary resources to propel the Chef Wan brand forward and strengthen its position in the culinary scene. Datuk Chef Wan's legacy remains central to its identity, and he continues to be an integral part of the group's growth. Chef Wan Group is excited about the partnership and opportunities ahead, and the brand's core values of quality, authenticity, and excellence will continue to guide its growth, as the group remains dedicated to representing Malaysia's rich culinary heritage consistently. 'We are immensely proud of CWG's success as a Malaysian-born brand,' said Shum. 'This exercise is not about changing who we are; it's about enabling the brand to grow and reach more people while remaining true to our roots.' With the continued support of its loyal patrons and stakeholders, Chef Wan Group is poised to expand its presence and elevate Malaysian cuisine.
Focus Malaysia
a day ago
- Business
- Focus Malaysia
Signature Malaysia's largest-ever home & living showcase sets sights on Malaysia Book of Records
SIGNATURE Malaysia, the nation's leading total home and living solutions provider, has unveiled its Signature HomeFest 2025 – a bold, seven-weekend lifestyle campaign to homeowners across the country. The launch at its flagship Store in Kota Damansara yesterday (June 4) also marked the beginning of Signature Malaysia's attempt to enter the Malaysian Book of Records for the Biggest Home and Living Showcase Campaign held in Malaysia. At the event, Amelia Henderson was also made Signature Malaysia's Brand Ambassador with Datuk Chef Wan as Signature Malaysia's Celebrity Chef. Both personalities will play key roles in bringing the brand's vision to life. Additionally, Signature Malaysia also unveiled its latest design concept – Soft Minima – a warm and refined approach to minimalism that sets the tone for the brand's evolving design philosophy. The Signature Malaysia Flagship Store will also unveil curated brand zones by CrownLivin, Baagus, Floor+ and Rubine alongside showcases from over 100 home and living brands, thus offering Malaysians a fully immersive and inspiring home transformation experience. 'Signature HomeFest 2025 is more than a campaign; it is our way of sharing Signature Malaysia's design values with Malaysians,' commented Signature International Bhd's group CEO K.S. Lau. 'As a total home and living solutions provider, we want to walk alongside our customers throughout their entire home journey. This means by not only offering great products but also building experiences, offering expert guidance and creating design concepts that reflect the way people live today.' Lau went on to explain how this vision is brought to life through the brand's latest Soft Minima design philosophy. 'Our new concept, Soft Minima isn't about having less; it's about living more intentionally. This new concept invites nature in, using gentle textures, warm palettes and thoughtful layout planning to support well-being and create a true sense of sanctuary at home.' Spanning every weekend from June 4 to July 20, Signature HomeFest 2025 will take place in Signature Malaysia showrooms nationwide with key exhibition hubs in Johor, the Klang Valley, and Ipoh. As part of the campaign, Signature Malaysia has curated an expansive calendar of activities across Malaysia: Signature Nationwide Sale (June 4-July 20): With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products such as home furniture, bedding, kitchen appliances, home appliances, cash rebates and more with over 25 curated gifts to choose from; With every RM10,000 spent on built-in cabinetry, customers will receive complimentary home and living products such as home furniture, bedding, kitchen appliances, home appliances, cash rebates and more with over 25 curated gifts to choose from; Signature Warehouse Sale (June 12-15): Held at the Signature Malaysia Flagship Store in Kota Damansara, this four-day event will feature RM1 deals with a minimum purchase up to 90% off select items; Held at the Signature Malaysia Flagship Store in Kota Damansara, this four-day event will feature RM1 deals with a minimum purchase up to 90% off select items; Signature HomeFest Celebration Weekend (June 14-15): A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, among others; and A vibrant family-friendly affair featuring live cooking demo by Datuk Chef Wan, Serai Pizza Decorating Workshop, Global Art Kids Colouring Contest, Astro Didi and Friends Meet-&-Greet sessions, among others; and Brand Day Weekends Sale: Throughout Signature HomeFest 2025, selected Signature Malaysia flagship store will host themed Brand Day weekends, spotlighting Signature Malaysia's key partner brands through curated experiences, exclusive product highlights and engaging in-store activations. – June 5, 2026
New Straits Times
2 days ago
- Business
- New Straits Times
Signature Malaysia launches largest home and living showcase
KUALA LUMPUR: Signature International Bhd, via Signature Malaysia, has kicked off its most ambitious campaign yet with the launch of a nationwide event, aiming to set the Malaysia Book of Records for the biggest home and living showcase. The seven-weekend Signature HomeFest 2025 was unveiled at the company's flagship store in Kota Damansara. The campaign will run from June 4 to July 20 across all 50 Signature showrooms nationwide. The event will feature over 100 home and living brands, exclusive promotions, live events and pop-up exhibitions in key locations such as Johor, the Klang Valley and Ipoh. As part of the launch, Signature Malaysia introduced actress Amelia Henderson as its new brand ambassador and Datuk Chef Wan as celebrity chef. Both figures will lead engagements throughout the campaign. The brand also presented its new design concept, Soft Minima, described as a refined approach to minimalism that blends warm textures and intentional design for modern homeowners. "It's about living more intentionally," said KS Lau, group chief executive officer of Signature International. "HomeFest is not just a campaign - it's an expression of our design philosophy and customer-first approach," he added. Founded in 1994, Signature Group is Malaysia's largest kitchen cabinet manufacturer and home living solutions provider. Publicly listed since 2008 under Signature International Bhd, the company has 50 showrooms across Malaysia and operations in 15 countries. Its flagship brand encompasses kitchens, wardrobes, and home furniture under one cohesive lifestyle offering.
