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Scottish Sun
01-05-2025
- Entertainment
- Scottish Sun
Britain's kindest city revealed with highest number of locals willing to help out for nothing in return, study shows
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) THE UK' 'S kindest city according to research has been revealed. Liverpudlians are most likely to offer their time to someone else for nothing in return – or give someone a lift. Sign up for Scottish Sun newsletter Sign up 5 Liverpudlians are most likely to offer their time for no cost Credit: Getty 5 Giffgaff teamed up with TV star David Potts to surprise Sheffield locals with generous acts Credit: Doug Jackson/PinPep 5 Sheffield locals with TV star David Potts after being surprised with generous acts Credit: Doug Jackson/PinPep Edinburgh came out on top overall, with locals believing it's the most generous city in the UK. But in Sheffield, a poll of 2,000 adults revealed more than two thirds (69 per cent) of locals are calling for more acts of kindness from their fellow residents. Other cities in need of a bit of giving were Bristol and Leicester – with Edinburgh and London the most generous. The research was commissioned by giffgaff to bring to life its offering of 100 gigs (GB) for £15, where they teamed with TV star and last year's Big Brother winner David Potts. He surprised locals in a bright pink horse-drawn carriage and gave away £100 gig vouchers and 15lbs worth of cake, alongside other gifts. David Potts said: 'Let's be honest, we all love a little extra, whether it's cake or compliments. 'I'm buzzing to help spread generosity across the nation. 'It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. 'Seeing how much it brightened people's day in Sheffield was lush.' The study also found nearly two thirds (61 per cent) of all respondents said that smaller acts of generosity matter most to them. While being given thoughtful gifts like a bunch of flowers, cake or coffee are the acts of generosity 22 per cent would prefer to receive the most. And 16 per cent prefer experiences like a gig or being treated to a lunch. But money (27 per cent) was the top barrier to being more generous. A further 71 per cent think people should be more generous than they currently are. But 49 per cent of all adults polled rated the people in their town as generous. The UK cities in need of generosity, ranked: TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY: 1. Sheffield 2. Bristol 3. Leicester 4. Southampton 5. Liverpool TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY: 1. Edinburgh 2. London 3. Birmingham 4. Newcastle 5. Manchester Although 43 per cent claim they have never been on the receiving end of a generous act from a stranger in their local area. It also emerged smaller acts of generosity, such as giving someone a lift, matter more than a grand gesture (61 per cent vs six per cent). And when asked what generosity means to them, 66 per cent said it's about the acts of kindness, while 42 per cent link it to emotional support. A further 25 per cent feel more delighted to give rather than receive acts of generosity. A fifth have done something generous in the last day, with 86 per cent likely to offer their time to someone else for nothing in return. Partners were cited as the person people are most likely to show generosity to, followed by children, friends, and parents. The survey found also that only four per cent do something generous every day and a further 14 per cent admit they can't even remember the last time they were generous. According to the data, almost half (47 per cent) said they've been generous to someone in the past week. And when it comes to businesses, 69 per cent reckon they could improve their generosity levels, with a quarter wanting to see them giving customers more for no extra cost. Ash Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' 5 Other cities in need of a bit of giving included Bristol Credit: Getty


The Sun
01-05-2025
- Entertainment
- The Sun
Britain's kindest city revealed with highest number of locals willing to help out for nothing in return, study shows
THE UK' 'S kindest city according to research has been revealed. Liverpudlians are most likely to offer their time to someone else for nothing in return – or give someone a lift. 5 5 5 Edinburgh came out on top overall, with locals believing it's the most generous city in the UK. But in Sheffield, a poll of 2,000 adults revealed more than two thirds (69 per cent) of locals are calling for more acts of kindness from their fellow residents. Other cities in need of a bit of giving were Bristol and Leicester – with Edinburgh and London the most generous. The research was commissioned by giffgaff to bring to life its offering of 100 gigs (GB) for £15, where they teamed with TV star and last year's Big Brother winner David Potts. He surprised locals in a bright pink horse-drawn carriage and gave away £100 gig vouchers and 15lbs worth of cake, alongside other gifts. David Potts said: 'Let's be honest, we all love a little extra, whether it's cake or compliments. 'I'm buzzing to help spread generosity across the nation. 'It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. 'Seeing how much it brightened people's day in Sheffield was lush.' The study also found nearly two thirds (61 per cent) of all respondents said that smaller acts of generosity matter most to them. While being given thoughtful gifts like a bunch of flowers, cake or coffee are the acts of generosity 22 per cent would prefer to receive the most. And 16 per cent prefer experiences like a gig or being treated to a lunch. But money (27 per cent) was the top barrier to being more generous. A further 71 per cent think people should be more generous than they currently are. But 49 per cent of all adults polled rated the people in their town as generous. Although 43 per cent claim they have never been on the receiving end of a generous act from a stranger in their local area. It also emerged smaller acts of generosity, such as giving someone a lift, matter more than a grand gesture (61 per cent vs six per cent). And when asked what generosity means to them, 66 per cent said it's about the acts of kindness, while 42 per cent link it to emotional support. A further 25 per cent feel more delighted to give rather than receive acts of generosity. A fifth have done something generous in the last day, with 86 per cent likely to offer their time to someone else for nothing in return. Partners were cited as the person people are most likely to show generosity to, followed by children, friends, and parents. The survey found also that only four per cent do something generous every day and a further 14 per cent admit they can't even remember the last time they were generous. According to the data, almost half (47 per cent) said they've been generous to someone in the past week. And when it comes to businesses, 69 per cent reckon they could improve their generosity levels, with a quarter wanting to see them giving customers more for no extra cost. Ash Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' 5 5


Daily Mirror
30-04-2025
- Entertainment
- Daily Mirror
Most generous cities in the UK revealed - but some need more kindness than others
Sheffield has emerged as the UK's city most desperate for a dose of kindness, with research showing that a seven in ten of locals are calling for more acts of kindness from their fellow residents. The study, which surveyed 2,000 Brits, placed Bristol and Leicester in the top five of cities in need of a generosity boost too. Edinburgh and London were crowned the kindest cities in the country. However, Liverpudlians were most likely to offer their time to someone else for nothing in return. The research was carried out by giffgaff, who are keen to shine a light on their juicy deal of 100GB for £15. To mark the occasion, telly favourite and last year's Big Brother champ, David Potts, joined forces with the mobile network to champion goodwill. Potts made quite the entrance in Sheffield, rocking up in a flamboyant pink horse-drawn carriage, dishing out £100 gig vouchers, a hefty 15lbs of cake, and a smattering of other treats. David said: "Let's be honest, we all love a little extra, whether it's cake or compliments," adding, 'it's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' Half of those surveyed described people in their town as being generous, though 43% admitted they had never experienced an act of kindness from a stranger in their local area. However, only 4% said they perform daily acts of generosity, and 14% admitted they cannot even remember the last time they were generous. The survey revealed that seven in ten people believe society should be more generous. Small gestures, like offering someone a lift, were seen as having more impact than grand displays of generosity. When asked what generosity means to them, 66% associated it with acts of kindness, while 42% linked it to emotional support. Interestingly, 25% said giving acts of kindness brought them more joy than receiving them. However, thoughtful presents such as flowers, cake, or a cuppa also ranked highly among the most cherished gestures. Meanwhile, nearly one in five respondents expressed a preference for experiences, like attending a concert or being treated to lunch. Partners topped the list of those most likely to be showered with acts of generosity, followed by children, mates, and parents. However, a quarter cited finances as the main obstacle preventing them from being more generous. The survey also discovered that a whopping seven out of ten people reckon businesses could do more to promote generosity. Ash Schofield, the CEO of giffgaff, which is currently hosting prize giveaways on its Instagram page, remarked: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY: Sheffield Bristol Leicester Southampton Liverpool TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY:


North Wales Live
30-04-2025
- Entertainment
- North Wales Live
Generosity hotspots in the UK revealed as one city is crowned the least giving
Sheffield has been revealed as the UK city most in need of generosity, according to a poll of 2,000 adults. The research found that 69 per cent of Sheffield locals are calling for more acts of kindness in their community. Other cities in need of more giving included Bristol and Leicester, while Edinburgh and London were named the most generous. Liverpudlians, in particular, stood out for their willingness to offer their time, such as giving someone a lift, without expecting anything in return. The study was commissioned by giffgaff to promote its "100GB for £15" offer. To celebrate, TV star and former Big Brother winner David Potts visited Sheffield in a bright pink horse-drawn carriage, surprising locals with £100 gig vouchers, 15lbs of cake, and other gifts. Talking about the experience, David said, "We all love a little extra, whether it's cake or compliments. It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' The survey revealed that seven in ten adults feel people should be more generous, but only 4 per cent perform generous acts daily, and 14 per cent can't remember the last time they did something generous. Encouragingly, half of those polled described people in their town as generous, though 43 per cent said they've never personally experienced an act of kindness from a stranger in their local area. Small gestures like giving someone a lift or thoughtful gifts (flowers, cake, or coffee) were rated as the most meaningful acts of generosity by 22 per cent of respondents. Nearly a fifth said they value experiences like concerts or meals out. While many expressed their desire to be more generous money was a big barrier, with 27 per cent saying it influences their ability to give more. That said, 66 per cent defined generosity as acts of kindness, 42 per cent linked it to emotional support, and 25 per cent said giving brings them more joy than receiving. Partners topped the list of people most likely to receive acts of generosity, followed by children, friends, and parents. However, seven in ten respondents believe businesses could be more generous, and a quarter want companies to offer customers more benefits at no extra cost. CAsh Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' Sheffield Bristol Leicester Southampton Liverpool Edinburgh London Birmingham Newcastle


Wales Online
30-04-2025
- Entertainment
- Wales Online
Generosity hotspots in the UK revealed as one city is crowned the least giving
Generosity hotspots in the UK revealed as one city is crowned the least giving A new study of 2,000 adults has revealed the UK cities most in need of a generous spirit Sheffield has been revealed as the UK city most in need of generosity, according to a poll of 2,000 adults. The research found that 69 per cent of Sheffield locals are calling for more acts of kindness in their community. Other cities in need of more giving included Bristol and Leicester, while Edinburgh and London were named the most generous. Liverpudlians, in particular, stood out for their willingness to offer their time, such as giving someone a lift, without expecting anything in return. The study was commissioned by giffgaff to promote its "100GB for £15" offer. To celebrate, TV star and former Big Brother winner David Potts visited Sheffield in a bright pink horse-drawn carriage, surprising locals with £100 gig vouchers, 15lbs of cake, and other gifts. David rocked up to the city in a ginormous pink carriage (Image: (Image: PinPep) ) Talking about the experience, David said, "We all love a little extra, whether it's cake or compliments. It's about the little things that actually mean loads, like surprising someone with flowers or giving them a lift when they need it. Seeing how much it brightened people's day in Sheffield was lush.' The survey revealed that seven in ten adults feel people should be more generous, but only 4 per cent perform generous acts daily, and 14 per cent can't remember the last time they did something generous. Encouragingly, half of those polled described people in their town as generous, though 43 per cent said they've never personally experienced an act of kindness from a stranger in their local area. Article continues below Small gestures like giving someone a lift or thoughtful gifts (flowers, cake, or coffee) were rated as the most meaningful acts of generosity by 22 per cent of respondents. Nearly a fifth said they value experiences like concerts or meals out. While many expressed their desire to be more generous money was a big barrier, with 27 per cent saying it influences their ability to give more. That said, 66 per cent defined generosity as acts of kindness, 42 per cent linked it to emotional support, and 25 per cent said giving brings them more joy than receiving. Partners topped the list of people most likely to receive acts of generosity, followed by children, friends, and parents. However, seven in ten respondents believe businesses could be more generous, and a quarter want companies to offer customers more benefits at no extra cost. CAsh Schofield, CEO of giffgaff, which is also giving away prizes on its Instagram, added: 'We know that people are calling out for more acts of meaningful generosity. 'By increasing our offering for no more money, we're bringing a little unexpected delight to everyone.' TOP FIVE UK CITIES MOST IN NEED OF GENEROSITY: Sheffield Bristol Leicester Southampton Liverpool Article continues below TOP FIVE UK CITIES LEAST IN NEED OF GENEROSITY: