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RudderStack Launches Snowflake Streaming Integration for Snowflake AI Data Cloud
RudderStack Launches Snowflake Streaming Integration for Snowflake AI Data Cloud

Yahoo

time5 days ago

  • Business
  • Yahoo

RudderStack Launches Snowflake Streaming Integration for Snowflake AI Data Cloud

RudderStack's new Snowflake Streaming integration will enable joint customers to continuously stream customer event data into Snowflake, making it available for analysis within seconds. SAN FRANCISCO, June 3, 2025 /PRNewswire/ -- RudderStack today announced at Snowflake's annual user conference, Snowflake Summit 2025, the launch of its streaming integration for the Snowflake AI Data Cloud. The new integration combines the power of RudderStack's infrastructure for customer data collection and governance with Snowflake's Snowpipe Streaming technology. Joint customers will now be able to collect and deliver clean, compliant customer event data from every source directly to Snowflake in near real-time and unlock low-latency use cases in the AI Data Cloud. "By leveraging Snowflake's Snowpipe Streaming technology, RudderStack joins Snowflake in making data streaming more accessible," said Eric Dodds, Head of Product at RudderStack. "Now, more organizations can unlock valuable low-latency use cases in Snowflake, such as real-time analytics, A/B testing, and personalization. Our high-performance SDKs and robust governance tools make it easy to collect events across the customer journey and enforce governance before the data lands in Snowflake." "RudderStack's commitment to helping Snowflake empower every enterprise marketer to achieve its full potential through data and AI can be seen through the launch of its Snowflake Streaming integration," said David Wells, Industry Principal, AdTech and MarTech at Snowflake. "We look forward to driving deeper value for Snowflake's AI Data Cloud ecosystem through collaboration with RudderStack to make customer data streaming more accessible for every Snowflake customer." Partnering with Snowflake to launch the RudderStack Snowflake Streaming integration empowers mutual customers to quickly set up reliable pipelines that stream customer data into Snowflake. It's never been easier to enable faster insights, mitigate churn, and deliver timely personalization from Snowflake. By building tools, applications, and solutions on Snowflake, product and engineering teams are able to develop, scale, and operate without operational burden, delivering differentiated products to their customers. Snowflake AI Data Cloud Product Partners help customers maximize Snowflake's flexibility, performance, and ease of use to deliver more meaningful insights. AI Data Cloud Services Partners provide industry experience, technical expertise, and strategic best practices to help customers mitigate risk and drive business value with Snowflake throughout their entire data and AI journey. To learn more about becoming an AI Data Cloud partner, visit the Snowflake Partner Network. About RudderStackRudderStack is the only enterprise-grade data infrastructure for collecting, transforming, and delivering customer event data wherever it's needed in real time. With its data-cloud-native architecture, companies can move data with control and safety while maintaining full ownership. Robust integrations eliminate low-level work, so data teams can reliably connect customer data to business tools, data clouds, and existing streaming pipelines while quickly adapting to changing business needs. Integrated governance tools provide unparalleled control to enforce data quality and compliance in pipeline, so every downstream team can move faster with confidence in their data. RudderStack is the customer data foundation for smarter decisions, more powerful AI/ML, optimized marketing spend, and better customer experiences at industry-leading companies like Footlocker, Wyze, Glassdoor, and Allbirds. Visit to learn more. ContactsMorgan Lundblad | RudderStack | View original content to download multimedia: SOURCE RudderStack Sign in to access your portfolio

2000 Yankees Diary, April 29: Jays drop five on El Duque
2000 Yankees Diary, April 29: Jays drop five on El Duque

Yahoo

time10-05-2025

  • Sport
  • Yahoo

2000 Yankees Diary, April 29: Jays drop five on El Duque

The last series the 2000 Yankees played against the Toronto Blue Jays did not go the way they expected to north of the border. Two losses in the first two games put them on the wrong end of the series result, but their second series against the American League East rival started much more to their liking. David Cone, who began the campaign in a very subpar manner including a poor outing in the prior series against the Jays, turned back the clock and helped shut them out in the first of three matchups. With Orlando 'El Duque' Hernández on the mound for the pinstripes and Cone's old pal David Wells toeing the slab for Toronto, it was set to be an exciting matchup in the middle of the three-game Bronx showdown. Advertisement April 29: Yankees 2, Blue Jays 6 (box score) Record: 14-8 (0.5 GA in AL East) El Duque worked through the top of the first inning with ease, gathering two strikeouts and executing a groundout that came back to him. The two hitters at the top of the Yankees' lineup — Chuck Knoblauch and Derek Jeter — followed the same fate, both grounding out to the left side of the infield, but Paul O'Neill kept the inning alive, singling to center field and promptly stealing second base on the second pitch of Bernie Williams' at-bat. On the 0-2 pitch, Williams knocked a single to center, scoring O'Neill and putting the Yankees up early. Despite some trouble for both hurlers through the second and third innings, they were both able to work through unscathed. The second in particular saw a missed opportunity for the Yankees, as recently-recalled veteran Félix José — playing in his first big-league game in five years — mistakenly thought he saw a sign to steal and got thrown out to help snuff a rally sparked by Jorge Posada leadoff double. It was an unfortunate afternoon for José, who also suffered a groin injury on a fifth-inning single. Advertisement In the top of the fourth, the visiting Jays struck against El Duque. Raúl Mondesí took an 0-1 pitch to right field and stole on the first pitch of the next at-bat. However, things went from bad to worse when Posada made a throwing error, moving Mondesí up to third and 90 feet away from tying the game. With no outs, a groundout sufficed, as Carlos Delgado grounded out to second base and scored the tying run as a result. El Duque worked two straight outs following the unearned run, but things were all square once again. The middle of the Yankees' order all made contact but went down one-two-three in the bottom of the fourth, and despite two more singles, El Duque did not allow a run in the top of the fifth. With a double-play assist, the Yankees went down in order against Wells once again before the Blue Jays poured on a few more runs. That was Boomer's last inning of the day despite just 66 pitches, as he wasn't fooling anyone and he knew it. In the postgame, he praised his defense, saying 'I was lucky as hell today ... 15 outs, 15 line drives. They made great plays behind me.' Despite two outs to lead off the inning for Hernández, he was not able to close the top of the sixth inning without seeing some damage done on the scoreboard. Brad Fullmer singled to center field, and a Tony Batista line drive double scored Fulmer from first. Marty Cordova drew a walk in the following at-bat, and then another two-out double courtesy of Alex Gonzalez scored both runners, putting the Blue Jays up 4-1 before the inning ended. Advertisement Wells was replaced on the mound for the bottom of the sixth and the Yankees went down against Paul Quantrill without much of a fight. Then, in the top of the seventh, the Blue Jays continued to hit the ball well, eventually forcing El Duque out of the game with a single and a sacrifice bunt, bringing in Mike Stanton. Stanton saw two batters and allowed them to reach base via a walk and a single, loading the bases. A Fullmer sacrifice fly scored a run to make the score 5-1 in favor of the visitors. The bottom half of the Yankees lineup was able to get one run back in the bottom of the seventh, but Jason Grimsley, who finished the top of the sixth after Stanton's struggles, allowed another run following a strikeout and two singles in the top of the eighth. The Yankees left three men on base in their final two chances to put runs on the board, but ultimately, they were not able to plate any runners, and the game finished 6-2 in favor of Toronto. Read the full 2000 Yankees Diary series here. Advertisement More from

David Wells: Babe Ruth Did Call His Shot, No Question About It
David Wells: Babe Ruth Did Call His Shot, No Question About It

Fox News

time15-04-2025

  • Entertainment
  • Fox News

David Wells: Babe Ruth Did Call His Shot, No Question About It

Three-time MLB All-Star and two-time World Series champion David Wells joins Fox Across America With Jimmy Failla to talk about the new Fox Nation documentary he's featured in titled, 'Did Babe Ruth Call His Shot?'. 'You know, talking from people, you know baseball people over the years, you got mixed emotions on it. I just everything I've watched and read and seen, you know he called that damn shot no question about it and I'm sticking to my guns on that because he's the only guy back then that basically could have done that. Because obviously he spoke his mind, kind of like me. I learned from the Babe. Trust me. I really learned from him, you know, years later, but I learned from him and, and you know what, and if it's legit and the stuff that I've done is legit, his is definitely legit.' David also explains to Jimmy why he decided to start to speak up about political topics during the COVID-19 pandemic. Listen to the podcast to hear their full conversation!

Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud
Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud

Yahoo

time02-04-2025

  • Business
  • Yahoo

Wiland, Inc. Launches MarketSignals™ on Snowflake AI Data Cloud

Joint customers can drive more precise audience segmentation and increased marketing effectiveness with Wiland's MarketSignals™. NIWOT, Colo., April 02, 2025--(BUSINESS WIRE)--Wiland, Inc. has partnered with Snowflake to provide MarketSignals™ as a connected app on Snowflake. The application enables customers to seamlessly access enriched predictive consumer data, driving sharper audience segmentation, enhancing campaign performance, and streamlining marketing strategies within a secure, cloud-based platform. "We're excited to introduce MarketSignals on Snowflake, providing our shared customers with unparalleled access to predictive consumer insights and empowering them to make more informed, data-driven decisions directly within their cloud infrastructure," said Mike Gingell, CEO of Wiland. "Together with Snowflake, we are helping businesses achieve new levels of precision and effectiveness in their marketing efforts." Wiland leverages Snowflake, the AI Data Cloud company, to provide businesses with seamless access to MarketSignals through its connected app solution. This offering includes advanced segmentation capabilities, over 3,000 data elements—2,000 unique to Wiland—and powerful predictive insights. Marketers can now leverage these resources within Snowflake's secure environment to enhance audience targeting and marketing strategies. This integration delivers real-time insights that support personalized campaigns, leading to increased customer acquisition and higher ROI. "MarketSignals offers powerful predictive insights, enabling businesses to enrich and fine-tune audience targeting and optimize their marketing efforts with precision," said David Wells, Industry Principal, AdTech and MarTech at Snowflake. "Wiland's connected application on Snowflake's scalable, secure platform will empower joint customers to unlock the full potential of their data, creating more personalized and impactful campaigns." Joint customers can now leverage MarketSignals on Snowflake to tap into exclusive consumer data that refines segmentation, boosts targeting accuracy, and enhances campaign efficiency. With thousands of unique data points and advanced analytics, businesses can make faster, smarter decisions that improve customer engagement and deliver more personalized experiences. Wiland, Inc. Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland's data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland's AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Learn more at View source version on Contacts Wiland Media Contact:Michelle Harnessmharness@ Sign in to access your portfolio

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake
Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Associated Press

time13-03-2025

  • Business
  • Associated Press

Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

NEW YORK, March 13, 2025 (GLOBE NEWSWIRE) -- Intent IQ, a leader in cookieless audience targeting and identity resolution, today announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through this collaboration, marketers are able to target Safari and IOS audiences and select supply side platforms through Intent IQ's Snowflake Native App, offering a seamless, secure, and compliant way to leverage cookieless data for their campaigns. Key benefits for marketers who want to improve campaign performance include: Audience Reach: Marketers can now access and engage their Safari and iOS audiences directly from within the Snowflake AI Data Cloud, providing a unified approach to audience targeting across multiple channels and inventory types. Seamless Audience Onboarding: With Intent IQ's integration into Snowflake, marketers can onboard their audiences directly via Snowflake Marketplace, simplifying data management and reducing the friction often associated with moving audience data between platforms. Cookieless Audience Activation: Marketers can activate cookieless audiences and build Private Marketplaces that run directly from their Demand-Side Platform accounts, easily enabling more sophisticated audience targeting. Enhanced Audience Expansion: By leveraging Cookieless Look-Alike Audiences, marketers can effectively and efficiently scale seed audiences. Security & Compliance: As privacy concerns continue to grow, Intent IQ ensures that marketers can safely navigate cookieless audience activation with a solution that is both secure and compliant with the latest regulations, including GDPR and CCPA. 'We're thrilled to work with Snowflake, a leader in data infrastructure,' said Roy Shkedi, Chief Executive Officer at Intent IQ. 'This collaboration represents a significant step forward for cookieless audience targeting. By integrating our technology with Snowflake's powerful data platform, we're offering marketers a streamlined, secure, and effective way to activate these audiences while adhering to the highest standards of privacy.' 'Marketers need to resolve and activate first party data at scale in a manner that is not reliant on cookies,' said David Wells, Industry Principal for Media, Entertainment, & Advertising at Snowflake. 'Intent IQ's Snowflake Native App provides an efficient, effective privacy minded way in which to activate first party data as signal loss erosion permeates the landscape.' This strategic integration is a significant milestone for the industry, providing easy access to innovative, cookieless identity solutions that drive exceptional results for marketers, while respecting consumer privacy and data security. For more information on the partnership, please visit About Intent IQ Intent IQ is a privacy-forward next generation identity resolution leader, whose technology is powering many of the leading platforms in the industry. It is backed by AlmondNet Group's IP portfolio currently comprising over 170 granted patents. Intent IQ's solutions are fueled by a powerful identity device graph with unparalleled accuracy and scale that connects all screens and devices, in real-time, across multiple environments including cookieless, MAID-less and CTV. The company's solutions include privacy-friendly identity resolution, first party ID clustering technology, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel. For more information, visit

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