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Malaysian Reserve
30-04-2025
- Business
- Malaysian Reserve
Innovations and AI projects dominated at the Davos Communications Awards 2025, organized by WCFA in the Swiss Alps
DAVOS, Switzerland, April 30, 2025 /PRNewswire/ — The Davos Communications Awards 2025 celebrated excellence in global public relations and communications at a prestigious Gala Dinner held in the heart of the Swiss Alps. Organized by the World Communications Forum Association (WCFA), the event took place during the annual Davos Communications Summit and recognized outstanding campaigns, strategies, and leadership from 18 countries across 4 continents. This year's awards spotlighted achievements across 24 categories, with entries submitted by PR agencies, in-house teams, and independent professionals. The full list of winners is available at: Maxim Behar, President of the World Communications Forum Association, expressed his excitement: 'This year's in-person celebration in Davos brought a whole new level of energy and connection to the Davos Communications Awards. The winning projects demonstrate not only technical excellence, but the transformative power of communications to unite people, ideas, and purpose across borders. It was an honour to witness such global talent in one room.' This year's gold-winning projects demonstrated excellence across a wide range of disciplines – from crisis management and internal comms to branding, AI and social media innovation. Here are the standout achievements from across the globe: Top Honors in PR and Communications Leadership PR Consultancy of the Year – Sherlock Communications In-house Team of the Year – CERN Outstanding Freelancer of the Year – Jared Meade, Rayne Strategy Group PR Rising Star – Chetna Krishna, CERN Best Leader in Public Relations – Patricia Zylberman, Sherlock Communications Best Crisis Communications Leader – Katja Fašink, Key7 Communications Leader of the Future – Prof. Mohd Said Bani Che Mat Din, bzBee Consult Excellence in Campaign Strategy Best Public Relations Campaign – APO Group Best Marketing Communications Campaign – SPRING PR Global Communication Campaign – DTEK Engage for Change Campaign – DTEK B2B Communications Campaign – DTEK Best Corporate Affairs Campaign – DTEK Best Use of Brand – DTEK Special Event – DTEK Creative & Digital Innovation Best Social Media Campaign – Sherlock Communications Best Digital Campaign – BPRESS Emerging Technology Campaign – BPRESS Communications in the Age of Crypto – Sherlock Communications Best Influencer Marketing Campaign – BANCA COMERCIALĂ ROMNĂ Impactful Sector-Specific Campaigns Best Internal Communications Campaign – Brandbuch Best CSR or ESG Initiative – BANCA COMERCIALĂ ROMNĂ Best Health & Wellness Campaign – Public Dialog Best Education Campaign – BANCA COMERCIALĂ ROMNĂ The awards were judged by a panel of ten internationally recognized PR leaders from Canada, Germany, Hong Kong SAR, India, Lithuania, Romania, Türkiye, the UK, and the USA, ensuring a diverse and balanced evaluation process. The live ceremony featured on-stage presentations of gold, silver, and bronze trophies, led by prominent figures including Ana-Maria Diceanu, Managing Director at Brain 4 Strategy PR Agency and President of Global Women in PR (Romania); Mike Southon, Entrepreneur Mentor at The Beermat Entrepreneur (UK); Inimfon Etuk, CEO and Lead Strategist at Global Narratives Consults (Nigeria); Tatevik Simonian, Co-Founder of SPRING PR (Armenia); Syed Bukhari, Head of Strategic Communications & Visibility at the American University of Sharjah (UAE); and Mary Beth West, Senior Strategist (USA), among others. The Davos Communications Summit & Awards 2025 is done in cooperation with the Public Relations and Communications Association (PRCA) and is proudly supported by The #PREthics Community as the gold partner and Brain 4 Strategy as the silver partner. The official media partner is PR Newswire, part of Cision Group Ltd. For more information, visit or contact Maxim Behar, WCFA President, at mainoffice@ or +359 888 50 31 13. About Davos Communications Awards: The annual Davos Communications Awards, launched by the World Communications Forum Association in 2021, are global prestigious awards that recognize exceptional professional work done by businesses, governments and academia in public relations, marketing, branding, social media, CSR and leadership. Entries are open to agencies, in-house teams and individuals from any sector to help celebrate and showcase professional excellence in the industry. Winning a Davos Communications Award is an opportunity for professionals and businesses to pitch themselves as the best, to stand out from the competition, increase their credibility, and motivate their teams. About World Communications Forum Association: The World Communications Forum was founded in 2010 in Davos, Switzerland, where the Association was registered in 2014. The WCFA is a n organization committed to active global discussions and exchanges focused on the development of communications expertise of its members and be an active voice in its key role in business, society and politics. Every year the forum gathers prominent representatives of the communication and public relations sector from around the world, who, through dialogue and discussion, exchange experiences and ideas to shape the art of global communications. Photo – – View original content:
Yahoo
30-04-2025
- Business
- Yahoo
Innovations and AI projects dominated at the Davos Communications Awards 2025, organized by WCFA in the Swiss Alps
DAVOS, Switzerland, April 30, 2025 /PRNewswire/ -- The Davos Communications Awards 2025 celebrated excellence in global public relations and communications at a prestigious Gala Dinner held in the heart of the Swiss Alps. Organized by the World Communications Forum Association (WCFA), the event took place during the annual Davos Communications Summit and recognized outstanding campaigns, strategies, and leadership from 18 countries across 4 continents. This year's awards spotlighted achievements across 24 categories, with entries submitted by PR agencies, in-house teams, and independent professionals. The full list of winners is available at: Maxim Behar, President of the World Communications Forum Association, expressed his excitement: "This year's in-person celebration in Davos brought a whole new level of energy and connection to the Davos Communications Awards. The winning projects demonstrate not only technical excellence, but the transformative power of communications to unite people, ideas, and purpose across borders. It was an honour to witness such global talent in one room." This year's gold-winning projects demonstrated excellence across a wide range of disciplines – from crisis management and internal comms to branding, AI and social media innovation. Here are the standout achievements from across the globe: Top Honors in PR and Communications Leadership PR Consultancy of the Year – Sherlock Communications In-house Team of the Year – CERN Outstanding Freelancer of the Year – Jared Meade, Rayne Strategy Group PR Rising Star – Chetna Krishna, CERN Best Leader in Public Relations – Patricia Zylberman, Sherlock Communications Best Crisis Communications Leader – Katja Fašink, Key7 Communications Leader of the Future – Prof. Mohd Said Bani Che Mat Din, bzBee Consult Excellence in Campaign Strategy Best Public Relations Campaign – APO Group Best Marketing Communications Campaign – SPRING PR Global Communication Campaign – DTEK Engage for Change Campaign – DTEK B2B Communications Campaign – DTEK Best Corporate Affairs Campaign – DTEK Best Use of Brand – DTEK Special Event – DTEK Creative & Digital Innovation Best Social Media Campaign – Sherlock Communications Best Digital Campaign – BPRESS Emerging Technology Campaign – BPRESS Communications in the Age of Crypto – Sherlock Communications Best Influencer Marketing Campaign – BANCA COMERCIALĂ ROMNĂ Impactful Sector-Specific Campaigns Best Internal Communications Campaign – Brandbuch Best CSR or ESG Initiative – BANCA COMERCIALĂ ROMNĂ Best Health & Wellness Campaign – Public Dialog Best Education Campaign – BANCA COMERCIALĂ ROMNĂ The awards were judged by a panel of ten internationally recognized PR leaders from Canada, Germany, Hong Kong SAR, India, Lithuania, Romania, Türkiye, the UK, and the USA, ensuring a diverse and balanced evaluation process. The live ceremony featured on-stage presentations of gold, silver, and bronze trophies, led by prominent figures including Ana-Maria Diceanu, Managing Director at Brain 4 Strategy PR Agency and President of Global Women in PR (Romania); Mike Southon, Entrepreneur Mentor at The Beermat Entrepreneur (UK); Inimfon Etuk, CEO and Lead Strategist at Global Narratives Consults (Nigeria); Tatevik Simonian, Co-Founder of SPRING PR (Armenia); Syed Bukhari, Head of Strategic Communications & Visibility at the American University of Sharjah (UAE); and Mary Beth West, Senior Strategist (USA), among others. The Davos Communications Summit & Awards 2025 is done in cooperation with the Public Relations and Communications Association (PRCA) and is proudly supported by The #PREthics Community as the gold partner and Brain 4 Strategy as the silver partner. The official media partner is PR Newswire, part of Cision Group Ltd. For more information, visit or contact Maxim Behar, WCFA President, at mainoffice@ or +359 888 50 31 13. About Davos Communications Awards: The annual Davos Communications Awards, launched by the World Communications Forum Association in 2021, are global prestigious awards that recognize exceptional professional work done by businesses, governments and academia in public relations, marketing, branding, social media, CSR and leadership. Entries are open to agencies, in-house teams and individuals from any sector to help celebrate and showcase professional excellence in the industry. Winning a Davos Communications Award is an opportunity for professionals and businesses to pitch themselves as the best, to stand out from the competition, increase their credibility, and motivate their teams. About World Communications Forum Association: The World Communications Forum was founded in 2010 in Davos, Switzerland, where the Association was registered in 2014. The WCFA is a n organization committed to active global discussions and exchanges focused on the development of communications expertise of its members and be an active voice in its key role in business, society and politics. Every year the forum gathers prominent representatives of the communication and public relations sector from around the world, who, through dialogue and discussion, exchange experiences and ideas to shape the art of global communications. Photo - - View original content to download multimedia: SOURCE World Communications Forum Association (WCFA) Sign in to access your portfolio
Yahoo
15-04-2025
- Business
- Yahoo
Davos Communications Summit Drafted the Trends of Modern PR and Digital Business for the Next Decade
Paul Holmes, Lord Evans of Sealand, WCFA President Maxim Behar, Mary Beth West, Catherine Blades and many others spoke of what they called it "Global communications event of the year" DAVOS, Switzerland, April 15, 2025 /PRNewswire/ -- The World Communications Forum Association (WCFA) successfully concluded the Davos Communications Summit & Awards 2025, held on April 10–11 at the Davos Congress Centre in Davos, Switzerland. The two-day event gathered nearly 100 senior communication professionals, CEOs, policy advisors, and academics from over 20 countries across Europe, Africa, Asia, and North America. The program featured a diverse range of speakers addressing critical topics such as AI integration, trust in public institutions, values-driven leadership, and the evolving role of PR in politics and business. Keynote speeches were delivered by Paul Holmes, founder of PRovoke Media, Lord Evans of Sealand, former General Secretary of the UK Labour Party, and Mary Beth West, a senior strategist and communications ethicist. WCFA President Maxim Behar summed it up perfectly: "This event didn't just reflect where the communications industry is today, but also where we're heading. From digital transformation to future trends and AI, we've just seen the beginning of what will define the next decade. We're already looking ahead to the next edition of Davos Communications Summit in April 2026, where more brilliant minds will come together to explore the future and how we can shape, lead, and master the digital landscape." Paul Holmes emphasized that public relations are no longer just about crafting messages or managing media – it's about helping organizations see what's coming and prepare for it. That means developing new skills: understanding global issues, advising leaders during difficult moments, and helping companies protect their reputations in a world that moves fast. He warned that tools like AI might make everyday tasks easier but could also weaken critical thinking – something PR professionals can't afford to lose. Lord Evans of Sealand, current senior advisor to the Progressive Policy Institute and House of Lords member, focused on how influence is built through the alignment of values and identity. Referencing the "funnel of causality," he argued that decisions – whether political or corporate – are shaped by a wide range of factors, from cultural conditions and social loyalty to personal beliefs. He stressed that communicators must engage people where their values live, not just where campaigns are visible. The summit tackled some of the most urgent challenges facing the communications profession today – particularly the tension between narrative control and ethical responsibility in a polarized world. Mary Beth West offered a compelling reflection on the dangers of narrowing public discourse. She emphasized that protecting ideological diversity is essential to maintaining trust, warning against the growing tendency to label dissent as misinformation. The event also featured six expert-led panel discussions with over 30 speakers exploring topics such as AI, political messaging, crisis communication, digital marketing, and culturally tailored PR strategies. Day one included contributions from Sanjiv Winayak (Milk & Honey, UK), Kateryna Doroshevska (BECOME PR, Ukraine), Sophie Reymond (SRPR, Switzerland), Diego Biasi (BPRESS, Italy), Iryna Zolotarevych (Advisor to the Minister of Social Policy, Ukraine), Melissa Buch (Brandbuch, Switzerland), and Lima Alhawamdeh (AWJZ Digital Marketing, UK). On day two, panelists such as Laura Baxter (Castle Mount Media, Germany), Mihael Cigler (MC Public Affairs, Slovenia), Veronique Haller (furrerhugi, Switzerland), Rodrigue Soffo (RS Intelligence & Lobbying, Cameroon), Katja Fasink (key7 Communications, Slovenia), Syed Bukhari (American University of Sharjah, UAE), André Williams (Answer Key PR, USA), and Bräbel Hestert-Vecoli (Edelman, Germany) offered insight on political and crisis communications. The final panel focused on regional adaptation strategies with Tatevik Simonian (SPRING PR, Armenia), Thabisile Phumo (Sibanye-Stillwater, South Africa), Chetna Krishna (CERN, Switzerland), Viroslava Novosylna (Slova Tech PR, Ukraine), Lebo Madiba (PR Powerhouse, South Africa), and Kobi H. Osisiadan-Bekoe (Ghana-India Kofi Annan Center of Excellence, Ghana). On the evening of April 10, the summit hosted the first in-person Davos Communications Awards Gala, recognizing excellence across 24 categories in strategic communications. A complete list of winners is available here: In a historic first, Baron Evans of Sealand and Paul Holmes were inducted into the WCFA Hall of Fame, recognizing their contributions to the global communications industry. The United PR Association of Ukraine, led by Sergii Bidenko, was also honoured for its outstanding work in wartime conditions. The Davos Communications Summit & Awards 2025 is in cooperation with the Public Relations and Communications Association (PRCA) and is proudly supported by The #PREthics Community as the gold sponsor and Brain 4 Strategy as the silver sponsor. The official media partner is PR Newswire, part of Cision Group Ltd. For further information, images, or access to speakers and award winners, please contact: mainoffice@ About World Communications Forum: Founded in 2010 in Davos, Switzerland, the World Communications Forum Association is a premier global platform for networking, knowledge exchange, and industry development, focused on upgrading its members' expertise and to be an active voice in business, society and politics. WCFA's flagship event, the World Communications Forum, has been hosted in major cities worldwide, including Istanbul, Prague, Moscow, New York City, Kuala Lumpur, Mumbai, Mexico City, Lusaka, Cape Town, and Geneva. In 2020, the association launched the Global Communications Summit on Zoom, bringing together over 450 global experts to establish the Tenets for Ethical Communications, endorsed by 135 industry leaders from 36 countries. For more information, contact: Maxim Behar, WCFA President mainoffice@ +359 888 50 31 13 Photo - - View original content to download multimedia: SOURCE World Communications Forum Association (WCFA)