4 days ago
- Entertainment
- Fashion Network
Etude partners with Tira for masterclass event
Etude India recently collaborated with Tira to host a beauty masterclass at the Tira Palladium store in Mumbai, offering attendees an immersive introduction to Korean beauty. The event featured live demonstrations and interactive product trials led by Etude's in-house team, with a focus on the label's skincare and makeup techniques.
The event forms part of Etude India's efforts to connect with local consumers through hands-on experiences, aiming to bridge Korean innovation with Indian beauty preferences, the label announced in a press release. Central to the session was Etude's collection of lip and cheek tints, including the Dear Darling Water Gel Lip and Cheek Tint, Color Lasting Glow Stick, Over Glowy Tint, Dear Darling Oil Tint, and Fixing Tint. These products are known for their lightweight formulas, buildable colour, and long-lasting performance.
Attendees explored a range of application techniques, from subtle daily looks to bold statements. Each tint in the lineup offers distinct benefits: from the hydrating, vitamin-rich Water Gel Tint to the high-shine, oil-based Dear Darling Oil Tint. The Fixing Tint was highlighted for its matte, waterproof finish, while the Over Glowy Tint stood out for its vegan formula and plumping effect.
Launched in 1985, Etude is a K-beauty brand targeting younger consumers with playful products. Etude entered the Indian market as part of its broader international expansion across Asia, responding to the growing global popularity of Korean beauty and aesthetics.
