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Is AI killing B2B marketing? The great AI debate to be settled live at B2B Ignite 2025
Is AI killing B2B marketing? The great AI debate to be settled live at B2B Ignite 2025

Yahoo

time18 hours ago

  • Business
  • Yahoo

Is AI killing B2B marketing? The great AI debate to be settled live at B2B Ignite 2025

B2B marketing leaders to face off in a live, boxing-style debate, with the audience, and AI itself, deciding the winner B2B Ignite 2025 Graphic LONDON, June 09, 2025 (GLOBE NEWSWIRE) -- It's a huge debate at the moment in the B2B industry: whether or not Artificial Intelligence is killing B2B marketing. At B2B Ignite – B2B Marketing's flagship conference and networking event – on 2 July 2025, a panel of experienced marketing experts will be debating both sides of this ongoing industry conflict. Some are vehemently against it, claiming that it dries up creativity, takes away the vital human touch, and ultimately means we are all outsourcing our brains to a machine. And it's a pretty compelling argument – audiences have reported that seeing droves of LinkedIn posts that all look and sound the same quickly becomes a turn-off. However, some are passionately for AI – they claim that if B2B marketers are using it in the right way, it can actually free up more time to get creative and strategic, and in doing so, improve the human touch that is so desperately needed. The 'for' side will feature: Rhiannon Blackwell, ABM Leader, Global Marketing Organisation, at PwC Ben Lee, Head of Data & AI at Bidwells Catherine Dutton, VP, Global Growth Marketing at Pegasystems The 'against' side will feature: Chris Wade, Chief Marketing & Product Officer at Gamma Alex Bacon, Marketing Director Luca Di Giuseppe, Head of Digital and Growth Marketing at Tata Consultancy Services But this won't be your average conference session. The Great AI Debate will be hosted in the style of a boxing match (without anyone throwing actual punches – we hope!). Each debater will have a strict time limit to answer a key question about AI, before a debater from the opposing side gets a chance to rebut. At the end, the audience will vote to decide which side's argument was more compelling. And there's a twist: there will be an extra debater, in the form of AI itself. For B2B marketers wanting to stay ahead of the curve in the age of AI, this session is a must-attend. You'll leave with a deeper understanding of AI's potential, but also the risks and blind spots to avoid. B2B Ignite takes place in London on 2 July 2025. Learn more and register here. Chloe Saunders Events Marketing Manager B2B Marketing +44 (0) 20 7014 4920 A photo accompanying this announcement is available at A PDF accompanying this announcement is available at in retrieving data Sign in to access your portfolio Error in retrieving data

Parsippany's rival Republican mayoral candidates to debate in online forum May 15
Parsippany's rival Republican mayoral candidates to debate in online forum May 15

Yahoo

time13-05-2025

  • Politics
  • Yahoo

Parsippany's rival Republican mayoral candidates to debate in online forum May 15

Parsippany's rival Republican mayoral candidates — incumbent James Barberio and Councilman Justin Musella — will take their tense primary fight to a debate this week. Barberio and Musella ran together four years ago but have clashed in public practically since they took office. Now, they're vying in the June GOP primary for the right to lead the town of 56,000 people, Morris County's largest. But first, they'll meet in a virtual debate to be conducted May 15 by the League of Women Voters' Morris Area chapter and cosponsored by the Daily Record. The candidates will meet on Zoom starting at 7 p.m. on the LWV Morris YouTube channel. The debate will also be sponsored by the Delta Sigma Theta Sorority Morristown Alumnae Chapter. "League-sponsored events are strictly nonpartisan," the debate announcement states. "The League does not support or oppose any political candidate or party." The Daily Record is covering the election but will not make any municipal or county candidate endorsements. Barberio, 64, is seeking a fourth term in office, after being elected in 2009 and 2013, losing in 2017 and then reclaiming the post in 2021. He is running on a ticket with two town council candidates: current Council Vice President Frank Neglia and Jigar Shah, who the mayor appointed during his first term as his liaison to the large Indian American community in town. Musella, 33, was elected with Barberio and Neglia, but has broken with his fellow Republicans in the council majority over the developer tax breaks known as PILOTs, or payments in lieu of taxes. He has also criticized the township's adoption of project labor agreements that favor larger unions for big municipal projects. The Republicans' latest showdown, in March, involved a failed attempt by Barberio and his council allies to censure Musella for presenting his credentials to a township police officer during a 2023 traffic stop for speeding. Following a public outcry at a council meeting — which had to be rescheduled due to an overflow crowd — the censure resolution was voted down. Barberio picked up a surprise supporter earlier this year in Morris County Republican Chair Laura Ali, who previously had supported Musella. She dismissed Barberio last year as "the highest-paid and least-qualified mayor in Morris County." But in January, Ali called for Musella to abandon his run for mayor and accept a council nomination. "The 2025 election cycle poses significant challenges, and I strongly believe a united front is essential for ensuring Republican success in the general election," she wrote in a letter to the candidates at the time. Musella declined Ali's offer, saying, "Our campaign to end the cycle of corruption, over-taxation and taxpayer-funded overdevelopment in Parsippany, once and for all, cannot be intimidated." Musella went on to name two council candidates as part of his own ticket, Casey Parikh and John Bielen. The GOP council candidates currently have no plans to debate. Parikh and Bielen agreed to take part in a League of Women Voters forum but Neglia and Shah declined. More: Parsippany Democrats promise less drama, more focus on governing in mayor, council races "Mayor Barberio, Jigar, and myself work together as a team and we all share the same vision for our great town," Neglia said. "Together, we agreed it would be best to have Mayor Barberio represent all of us and believe that my record and Jigar's business acumen will inspire Parsippany residents to support our ticket." Democrats have endorsed Pulkit Desai, president of the Lake Parsippany Property Owner's Association, for mayor and Matt Kavanagh and Diya Patel for council. Unopposed in the primary, they will meet the winners of the Republican race in the November general election. A second debate proposed by the Puddingstone Community Club was postponed last week after conflicting reports about the event posted on local websites created public confusion. "At this time, we feel that our board will need more time to make sure that we are organizing a peaceful, professional, and respectful debate," the organizers stated. Democrats have historically struggled to win and hold council seats in the county's largest municipality. But Barberio is the only Parsippany Republican to win the mayor's office in more than 30 years, and only one of two GOP candidates elected to the office in nearly half a century Republican Frank Priore was removed from office after 12 years following his conviction on mail fraud, bribery and other charges in 1994. Priore served a five-year sentence. He died in 2022. Democrat Mimi Letts then served from 1994 to 2005, when she declined to run for another term. Letts died in 2019. Priore was preceded by Democrat Jack Fahy, who served from 1974 to 1982, when Priore unseated him. Fahy succeeded Democrat Henry Luther, who was in office from 1966 to 1974. Luther declined to run for re-election in 1973. Luther's son, Michael Luther, also a Democrat, succeeded Letts before losing his re-election bid to Barberio in 2009. Barberio won re-election in 2013, but lost his bid for a third term to Soriano in 2017. Barberio returned the favor in 2021, beating Soriano in their rematch. This article originally appeared on Morristown Daily Record: Parsippany NJ mayor race: Barberio, Musella to hold GOP primary debate

Pakistan warns of surging global military spending, arms race fueled by AI
Pakistan warns of surging global military spending, arms race fueled by AI

Arab News

time09-04-2025

  • Business
  • Arab News

Pakistan warns of surging global military spending, arms race fueled by AI

ISLAMABAD: Pakistan on Tuesday warned that a sharp rise in global military spending, driven by emerging technologies such as artificial intelligence (AI), is accelerating a new arms race internationally with potentially grave consequences for global security. The remarks were delivered by Pakistan's Permanent Representative to the United Nations, Ambassador Asim Iftikhar Ahmad, during the General Debate of the UN Disarmament Commission's 2025 session. Established in 1978 following the First Special Session of the UN General Assembly devoted to disarmament, the commission was tasked with formulating proposals on nuclear disarmament and preventing the proliferation of weapons of mass destruction. However, it has made little tangible progress over the decades and has often been criticized for its inability to produce concrete results. 'We are witnessing unprecedented increase in military spending in recent memory, fueling ever-increasing arms race now turbocharged by technological advancements,' Ahmad said, according to an official statement. 'The relentless pursuit of power and geopolitical competition has intensified in recent years, taking us further away from this important international priority.' The Pakistani envoy emphasized the urgent need for effective international measures to halt the development and use of advanced weapons technologies that could further destabilize global security. He warned that such advancements were extending the arms race into new frontiers, including outer space, cyberspace and the world's oceans. 'Artificial intelligence is fast becoming a pervasive feature of our daily lives with profound impact on international peace and security,' Ahmad continued, adding that the military application of AI posed a range of challenges – security, operational, ethical and legal – particularly regarding compliance with international humanitarian law. The Pakistani diplomat cautioned the unchecked spread of AI-powered autonomous weapons could spark fresh arms races and destabilize both regional and global security environments. 'It is imperative to ensure that AI does not become another area of ongoing arms race with huge implications for global peace and security,' he said, calling for a 'multifaceted, holistic and multilateral response.' Ahmad said the UN should play a central role in shaping a coordinated global approach to the challenges posed by military AI technologies, and expressed Pakistan's readiness to cooperate with it over the issue.

One large Milky Way galaxy or many galaxies? 100 years ago, a young Edwin Hubble settled astronomy's ‘Great Debate.'
One large Milky Way galaxy or many galaxies? 100 years ago, a young Edwin Hubble settled astronomy's ‘Great Debate.'

Yahoo

time17-02-2025

  • Science
  • Yahoo

One large Milky Way galaxy or many galaxies? 100 years ago, a young Edwin Hubble settled astronomy's ‘Great Debate.'

This article was originally featured on The Conversation. A hundred years ago, astronomer Edwin Hubble dramatically expanded the size of the known universe. At a meeting of the American Astronomical Society in January 1925, a paper read by one of his colleagues on his behalf reported that the Andromeda nebula, also called M31, was nearly a million light years away – too remote to be a part of the Milky Way. Hubble's work opened the door to the study of the universe beyond our galaxy. In the century since Hubble's pioneering work, astronomers like me have learned that the universe is vast and contains trillions of galaxies. In 1610, astronomer Galileo Galilei used the newly invented telescope to show that the Milky Way was composed of a huge number of faint stars. For the next 300 years, astronomers assumed that the Milky Way was the entire universe. As astronomers scanned the night sky with larger telescopes, they were intrigued by fuzzy patches of light called nebulae. Toward the end of the 18th century, astronomer William Herschel used star counts to map out the Milky Way. He cataloged a thousand new nebulae and clusters of stars. He believed that the nebulae were objects within the Milky Way. Charles Messier also produced a catalog of over 100 prominent nebulae in 1781. Messier was interested in comets, so his list was a set of fuzzy objects that might be mistaken for comets. He intended for comet hunters to avoid them since they did not move across the sky. As more data piled up, 19th century astronomers started to see that the nebulae were a mixed bag. Some were gaseous, star-forming regions, such as the Orion nebula, or M42 – the 42nd object in Messier's catalog – while others were star clusters such as the Pleiades, or M45. A third category – nebulae with spiral structure – particularly intrigued astronomers. The Andromeda nebula, M31, was a prominent example. It's visible to the naked eye from a dark site. The Andromeda galaxy, then known as the Andromeda nebula, is a bright spot in the sky that intrigued early astronomers. Astronomers as far back as the mid-18th century had speculated that some nebulae might be remote systems of stars or 'island universes,' but there was no data to support this hypothesis. Island universes referred to the idea that there could be enormous stellar systems outside the Milky Way – but astronomers now just call these systems galaxies. In 1920, astronomers Harlow Shapley and Heber Curtis held a Great Debate. Shapley argued that the spiral nebulae were small and in the Milky Way, while Curtis took a more radical position that they were independent galaxies, extremely large and distant. At the time, the debate was inconclusive. Astronomers now know that galaxies are isolated systems of stars, much smaller than the space between them. Edwin Hubble was young and ambitious. At the of age 30, he arrived at Mount Wilson Observatory in Southern California just in time to use the new Hooker 100-inch telescope, at the time the largest in the world. He began taking photographic plates of the spiral nebulae. These glass plates recorded images of the night sky using a light-sensitive emulsion covering their surface. The telescope's size let it make images of very faint objects, and its high-quality mirror allowed it to distinguish individual stars in some of the nebulae. Estimating distances in astronomy is challenging. Think of how hard it is to estimate the distance of someone pointing a flashlight at you on a dark night. Galaxies come in a very wide range of sizes and masses. Measuring a galaxy's brightness or apparent size is not a good guide to its distance. Hubble leveraged a discovery made by Henrietta Swan Leavitt 10 years earlier. She worked at the Harvard College Observatory as a 'human computer,' laboriously measuring the positions and brightness of thousands of stars on photographic plates. She was particularly interested in Cepheid variables, which are stars whose brightness pulses regularly, so they get brighter and dimmer with a particular period. She found a relationship between their variation period, or pulse, and their intrinsic brightness or luminosity. Once you measure a Cepheid's period, you can calculate its distance from how bright it appears using the inverse square law. The more distant the star is, the fainter it appears. Hubble worked hard, taking images of spiral nebulae every clear night and looking for the telltale variations of Cepheid variables. By the end of 1924, he had found 12 Cepheids in M31. He calculated M31's distance as a prodigious 900,000 light years away, though he underestimated its true distance – about 2.5 million light years – by not realizing there were two different types of Cepheid variables. His measurements marked the end of the Great Debate about the Milky Way's size and the nature of the nebulae. Hubble wrote about his discovery to Harlow Shapley, who had argued that the Milky Way encompassed the entire universe. 'Here is the letter that destroyed my universe,' Shapley remarked. Always eager for publicity, Hubble leaked his discovery to The New York Times five weeks before a colleague presented his paper at the astronomers' annual meeting in Washington, D.C. But Hubble wasn't done. His second major discovery also transformed astronomers' understanding of the universe. As he dispersed the light from dozens of galaxies into a spectrum, which recorded the amount of light at each wavelength, he noticed that the light was always shifted to longer or redder wavelengths. Light from the galaxy passes through a prism or reflects off a diffraction grating in a telescope, which captures the intensity of light from blue to red. Astronomers call a shift to longer wavelengths a redshift. It seemed that these redshifted galaxies were all moving away from the Milky Way. Hubble's results suggested the farther away a galaxy was, the faster it was moving away from Earth. Hubble got the lion's share of the credit for this discovery, but Lowell Observatory astronomer Vesto Slipher, who noticed the same phenomenon but didn't publish his data, also anticipated that result. Hubble referred to galaxies having recession velocities, or speeds of moving away from the Earth, but he never figured out that they were moving away from Earth because the universe is getting bigger. Belgian cosmologist and Catholic priest Georges Lemaitre made that connection by realizing that the theory of general relativity described an expanding universe. He recognized that space expanding in between the galaxies could cause the redshifts, making it seem like they were moving farther away from each other and from Earth. Lemaitre was the first to argue that the expansion must have begun during the big bang. NASA named its flagship space observatory after Hubble, and it has been used to study galaxies for 35 years. Astronomers routinely observe galaxies that are thousands of times fainter and more distant than galaxies observed in the 1920s. The James Webb Space Telescope has pushed the envelope even farther. The current record holder is a galaxy a staggering 34 billion light years away, seen just 200 million years after the big bang, when the universe was 20 times smaller than it is now. Edwin Hubble would be amazed to see such progress.

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