Latest news with #DecathlonIndia
Time of India
a day ago
- Business
- Time of India
Make in India, circularity, and fitness fads – Decathlon wants a chunk of India's sports retail pie
French sporting goods retailer Decathlon foresees 80% of their sales in India coming via Make in India products in the next five years, up from the current 60%. This syncs up with the sports retailer's investment of 100 million euros in India last year as part of a strategic plan to boost local manufacturing and solidify their presence in the country. 'Such sales are just not restricted to textile items. For instance, in the case of bicycles that we sell here, 98% is made in India. 10 years before, this was a mere 2%. So, it has come a long way. Make in India is a big advantage in terms of hedging the risk amid the geopolitical scenario, import restrictions and many other uncertainties that may come up. At the same time, it also hedges risk linked to currency fluctuations. So, we believe that India production as well as manufacturing is a strength for the business model of Decathlon India,' Sankar Chatterjee , CEO, Decathlon India told ET Digital in an interaction. A global multi-specialist sports brand offering over 60 sports under one roof, Decathlon is a manufacturer of sporting goods. With 1,750 stores worldwide and 133 stores in India, it is now looking to further its sustainability operations in the India market. The brand announced the launch of its circular business model in the country on Wednesday, anchored around three core offerings – repair services available in over 95 stores, second life resale of refurbished products in more than 90 stores and buyback of used equipment in over 50 stores, which will be slowly scaled across the country and will later be made available online. Decathlon anticipates diverting over 3,00,000 sports products from landfills by 2027 through these efforts, creating a reduction in environmental impact. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trading CFD dengan Teknologi dan Kecepatan Lebih Baik IC Markets Pelajari Undo Sankar Chatterjee, CEO, Decathlon India highlights that India comes among the top 10 sports markets in the world. As part of the launch, it unveiled its sustainability campaign, Second Life Bazaar , scheduled to begin on World Environment Day from June 5th to 15th, across 68 stores nationwide. The Bazaar is designed to encourage sustainable consumption by empowering customers with hands-on DIY maintenance workshops and practical ways to prolong the lifespan of their sports gear. Annie George , Leader Sustainable Development, Decathlon India, states that the focus is on creating real and scalable solutions as India moves towards a circular economy. 'Such solutions can range from designing for durability to enabling easy repairs and buybacks. It's not just about reducing environmental impact–it's about reshaping how people access sport in a more responsible way,' she says. Live Events The circular turnover for the brand is expected to scale to Rs 100 cr by 2027 versus Rs 35 cr in the current year. The India launch is a key part of Decathlon's global decarbonisation strategy, which includes achieving net-zero greenhouse gas emissions by 2050 and a 42% reduction in absolute CO2 emissions by 2030. This is being driven by a focused approach to eliminating single-use plastic, designing long-lasting, repairable products, scaling second-life solutions, and reducing site emissions. George highlights that the biggest contribution that comes into their footprint is the products. 'Manufacturing, transporting, using the products – that is where the entire emissions stem from. When one moves towards a circular way of doing business, instead of manufacturing a new product, it is reused and it can be used multiple times. In the future, there can be other ways of increasing the life of the product through repair. Right now, our focus is decarbonising the circular business and then eventually we will move into regenerative business,' she says. Decathlon first rolled out its circular business model nearly five years ago across markets such as France, Spain, Italy, Portugal, the UK and Poland, where it has seen strong consumer uptake and operational maturity in repair and DIY spares and accessories. With the India rollout, Decathlon looks to strengthen its position in low-impact, circular sports retail which blends in sustainability as part of its operations. Delving into the future plans for the sports brand in the country, Chatterjee states that they are also investing on the value chain in terms of logistics' automation to create 'very fast' deliveries. 'We are today working with ecommerce; we are also working to make our own DTC channel for faster delivery possibilities with the investment of last mile and fulfilment strategy,' he states. Bullish about the future of the sports market in India in the times ahead, the Decathlon India CEO highlights that India comes among the top 10 sports markets in the world. As per a joint report by Deloitte and Google last year, India's sports market is projected to grow to $130 billion by 2030 from a market size of $52 billion now, accelerating at a CAGR of 14%. 'The young generation is now spending more time on leading an active lifestyle and playing more sports. Besides, interest in different kinds of sporting activities is coming up and not just in cricket. An example of that is the Indian Super League on football, which was not present some years back. There is a lot of investment in sports like Kabbadi and Table Tennis as well. These are all part of competitive sports. But even in leisure sports, spending time on activities like fitness or technical sports is happening in a big way. So the market is continuously evolving and we are a part of that change,' he says.
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Business Standard
2 days ago
- Business
- Business Standard
Decathlon India to hit 170 stores by 2027, rolls out circular model
Decathlon India aims to take its store count to 170 by 2027 and intends to add more than 10 stores this year. The sporting goods retailer currently has 133 stores across 50 cities and towns, and is also working on modernising its existing stores in a big way, Sankar Chatterjee, chief executive officer (CEO), Decathlon India, told Business Standard in an interview. 'We don't depend only on physical expansion, even though that (physical outlet) is our bread and butter. At the same time, our digital footprints are also expanding significantly. We also have our own direct-to-customer (D2C) channel, which is more or less 12-13 per cent of business share and contributes around ~500 crore of business,' Chatterjee said. The company on Wednesday launched its circular business model in India. This model will include repair services, which will be available in over 95 stores, resale of its refurbished products in more than 90 stores, and buyback of used equipment in over 50 stores, the company said in its release. This will eventually be scaled up across all its stores and will be made available online as well. 'We saw an angle, which is gaining traction about consciousness, and the next generation gets a better environment, our kids get better products, which are linked to the environment, and our customers have really appreciated this move,' Chatterjee said, adding that the circular business model is really important for Decathlon as a group. European countries were more advanced than India today in circularity, hence it was not a new topic for the company, Chatterjee said. Annie George, leader-sustainable development, Decathlon India, explained: 'To shift from a linear model to a circular model, the entire ecosystem has to shift and a systemic change has to happen.' She added, 'All stores don't have the same level of repair, there will be a different level according to the need of that city, the need of that store, and also, of course, the range that goes in that store. So, repair has been something that has been existing. We find our customers warming up to it.' George explained that buybacks could be at a discount of 20-30 per cent, which could go up to 50 per cent. Products that would be sold under the circular business model would be under the category of 'Second Life' at the stores. Repairs were across four segments. Customer returns were under a bigger typology, George said.
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
Decathlon Celebrates 20 Years of Iconic 2-Second Tent
Decathlon India celebrates 20 years of its game-changing innovation—the 2-Second Tent—with the launch of six limited-edition vintage colours. This anniversary marks not just a product milestone, but a cultural shift in India's growing camping scene, which is now expanding at a 4.5% CAGR, with Decathlon's flagship tent growing at 10% CAGR and commanding a 16.4% market share. What started as a quick-pitch solution in 2005 has now become a camping icon, embraced by India's young adventurers who are trading digital distractions for outdoor escapes—from the Himalayas to the Western Ghats and desert sands. Built for Indian terrain, the 2 Sec Tent is lightweight, waterproof, wind-resistant (up to 50 km/h), and features Decathlon's Fresh & Black™ technology—ensuring cooler interiors and 100% darkness for restful camping, even under the sun. With a compact foldable design, easy setup, and reliable durability, it redefines spontaneous travel and outdoor accessibility for all. Looking ahead, Decathlon plans to expand the series with a 4-person XL Family Tent, encouraging more shared adventures in nature. Quote: 'We've democratized camping in India,' said Hans Peter Jensen, Sport Director, Decathlon India. 'For two decades, the 2 Sec Tent has invited people to connect with nature and with each other, making outdoor experiences simpler, faster, and more joyful.' Watch the video: Decathlon Camping Video
