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Yahoo
4 days ago
- Business
- Yahoo
The Coffee Bean & Tea Leaf® Kicks Off Summer with Bold New Ice Blended® Drink Menu and Refreshing Ube Coconut Lineup
The creators of the original Ice Blended® drink celebrate summer with nostalgic favorites, new modern flavors, and can't-miss, weekly promotions LOS ANGELES, June 6, 2025 /PRNewswire/ -- This summer, The Coffee Bean & Tea Leaf® is taking you on a flavor journey with a menu that blends nostalgia and innovation. Now through August 19, 2025, we're celebrating our legacy as the pioneers of the Ice Blended® drink, with a fresh lineup of drinks that's bound to become your new summer obsession. It all started in 1987, when a barista at Coffee Bean & Tea Leaf crafted the very first Ice Blended® drink, changing the world of coffee forever. Fast forward nearly four decades, and we're still leading the charge with that same spirit of creativity and passion. This summer, we're bringing back the classics—like the Ultimate Cold Brew Ice Blended® drink and CaraMocha Ice Blended® drink—and introducing bold new flavors that perfectly capture the essence of sunny California days. "We're thrilled to continue our legacy as tastemakers while constantly pushing the envelope with new and exciting flavor experiences," said Dee Hadley, Head of Marketing, Americas at The Coffee Bean & Tea Leaf. "We didn't just create the Ice Blended® drink, we started a movement. And now, we're inviting our guests to enjoy the flavors that made us who we are, alongside fresh, seasonal creations that are sure to make summer unforgettable." The summer lineup is all about celebrating the best of both worlds: the time-tested favorites that made us famous, and the bold new twists that keep things exciting. So, whether you're a long-time fan or new to the scene, there's something for everyone to savor. Get ready for a few surprises: The three new Ice Blended® beverages are a delicious mix of the classic and the contemporary, ensuring that each sip is as refreshing as a cool breeze on a hot Los Angeles day. Ready to experience summer in a cup? Head to your local cafe for the three new, bold Ice Blended beverages that build on Coffee Bean and Tea Leaf's legacy as a tastemaker of flavor innovation. The beverages include: Ultimate Cold Brew Ice Blended® Drink: Fan-favorite chocolate-covered espresso beans return in the new Ultimate Cold Brew Ice Blended® drink, delivering bold flavor and unbeatable texture. Finished with chocolate drizzle and whipped cream, it's the perfect caffeinated kick for summer. Want to take it up a notch? Make any drink Ultimate by adding chocolate-covered espresso beans. CaraMocha Ice Blended® Drink: A decadent remix of the beloved Mocha Ice Blended® drink, this version adds rich caramel blended in and drizzled throughout—a delightful evolution of a time-tested favorite. Pure CaraMocha Ice Blended® Drink: A twist on our popular Caramel Ice Blended, made with chocolate powder instead of vanilla for an indulgent, chocolatey sweet treat! Ube Coconut Affogato Ice Blended® Drink: Bright, tropical, and richly creamy, this seasonal sensation blends ube and coconut, crowned with a shot of espresso and a swirl of whipped cream. For those craving a lighter yet equally flavorful refreshment, Coffee Bean & Tea Leaf's new lineup of Ube Coconut beverages also includes the Iced Ube Coconut Cream Vanilla Latte with Boba, Iced Ube Coconut Cream Matcha Latte and Ube Coconut Cream Cap Modifier, for a tropical touch to any drink. To celebrate Coffee Bean & Tea Leaf's tastemaker history, the brand is rolling out exciting promotions all summer long: National Ice Blended Day (June 11): Guests can enjoy a $3 small Ice Blended® drink from 12–6 PM. Throwback Thursdays (June 19 - August 14): Every Thursday, from 12–6 PM, guests can grab a Regular Mocha or Vanilla Ice Blended® drink for just $4 (limit 2 per transaction; paid modifiers not included). Whether you're re-experiencing the Original Ice Blended® drink or trying a tropical twist for the first time, this summer is all about flavor, fun, and frozen memories at Coffee Bean & Tea Leaf. For more information about the new beverages, please visit About The Coffee Bean & Tea Leaf® Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,100 locations, across over 20 countries. For more information, visit View original content to download multimedia: SOURCE The Coffee Bean & Tea Leaf
Yahoo
19-03-2025
- Business
- Yahoo
The Coffee Bean & Tea Leaf® Unveils New 'Tastemakers Since 1963' Campaign to Celebrate Its Decades of Quality, Innovation and Community
The campaign spotlights its origin story and coffee credentials while emphasizing that The Coffee Bean &Tea Leaf® has been a staple of the city's coffee culture for over six decades. LOS ANGELES, March 19, 2025 /PRNewswire/ -- As spring arrives, The Coffee Bean & Tea Leaf® is excited to launch a new brand campaign, Tastemakers Since 1963, which celebrates their 63-year legacy of crafting the finest coffee and tea beverages, and evolving with new innovations and flavor profiles. It pays homage to its LA roots and other likeminded tastemakers, a collective with a shared vision of quality, innovation, exploration and diversity. To kick off the celebration, guests can receive one (1) small brewed coffee for just $0.63 on Wednesday, March 26 at participating cafes. As a nod to the brand's journey starting in 1963 when it introduced European-style coffee to California, the campaign showcases how the brand has been shaping coffee culture ever since. The Coffee Bean & Tea Leaf has consistently set new industry standards and beverage trends, evolving to meet the growing expectations of coffee enthusiasts while reinforcing its leadership in transforming the coffee experience. "Our new brand campaign is a tribute to our rich heritage and deep roots in Los Angeles," said The Coffee Bean & Tea Leaf Head of Marketing, Dee Hadley. "Since opening our doors in 1963, we've been dedicated to serving and uplifting this vibrant community of tastemakers with European-style coffee and tea. As LA has evolved, so have we—always striving to meet the needs of our customers while fueling the creativity, energy, and spirit that was born from our LA roots." The Coffee Bean & Tea Leaf is also launching a lineup of its latest Tastemaker trend, the Dry Iced Americano, and reintroducing the fan-favorite Horchata line of beverages. New menu items will debut on March 19 and run until June 3, 2025. The beverages include: Dry Iced Americano: Our beverage that broke the internet now gets its own spotlight in café with three delicious flavors! Enjoy shots of our iconic espresso mixed with proprietary flavors over pebble ice (hold the water!), then topped with half & half and garnished with caramel syrup. This unique combination highlights the espresso notes and delivers a delicate texture. Available in Vanilla, Brown Sugar and our seasonal Horchata flavor. Horchata: The fan favorite is back! The unique Horchata blend of rice, cinnamon, vanilla and milk is infused with our fresh espresso, combining the traditional notes of rice and vanilla with a hint of cinnamon for a deliciously balanced tasting drink. Available in Ice Blended® drink, Iced Latte with Boba, Cream Cold Brew, and new Dry Iced Americano! The Coffee Bean & Tea Leaf is also introducing an LA Line of 10oz blends that feature the iconic 5 Bean, 6 Roast blend that has fueled their guests for decades. L.A. Espresso is made from five bean origins and roasted to six profiles, while the L.A. Brew is the same blend medium-roasted for a superior cup of coffee. In addition to brewing at home, L.A. Espresso can be enjoyed in all of The Coffee Bean & Tea Leaf's specialty espresso drinks, and L.A. Brew can be enjoyed as the new Brew of the Day. "As we celebrate 63 great years of brewing specialty coffee and tea beverages, this campaign means so much to us as we are honored to pay tribute to the tastemakers and valued guests we have served along the way," said The Coffee Bean and Tea Leaf President and Head of Americas, Tara Hinkle. "Our goal is to put the bold and fearless LA spirit in every decision we make and every cup of coffee, so to be able to spotlight our refreshed identity and variety of fan-favorite beverages is exciting." For more information about the new beverages and the Tastemakers since 1963 campaign, please visit About The Coffee Bean & Tea Leaf® Founded in Southern California in 1963, The Coffee Bean & Tea Leaf® is a global specialty coffee and tea house that inspires new experiences through our flavors from around the world. We source the finest coffees and teas from local communities and then handcraft every beverage to bring out the freshest flavors. As the creator of The Original Ice Blended®, we continue to innovate to enable people everywhere to enjoy the classics as well as new flavors both in our cafés and at home. Headquartered in Asia and a business of the Jollibee Group of Companies, The Coffee Bean & Tea Leaf passionately operates in more than 1,100 locations, across over 20 countries. For more information, visit View original content to download multimedia: SOURCE The Coffee Bean & Tea Leaf Sign in to access your portfolio
