a day ago
- Entertainment
- Fashion Network
Hush Puppies partners with Vir Das for new campaign
Global footwear brand Hush Puppies has partnered with comedian and actor Vir Das to launch its latest campaign titled 'Ease Please,' designed to promote a shift in workwear culture by introducing its new ' Office Sneakers' line.
'With Ease Please campaign, we want to inspire a refreshing take on modern work culture- where feeling good, staying confident, and being effortlessly stylish coexist,' said Bata India's head of marketing Deepika Deepti in a press release. The Hush Puppies brand is brand retailed in India by footwear giant Bata.
The campaign film presents a light-hearted take on workplace norms, reinforcing that comfort and creativity can go hand-in-hand. Das, known for his unconventional career path, highlights the campaign's message of moving at one's own pace while staying stylish and confident. The film also features the brand's Basset Hound mascot, aligning with the message of comfort and ease.
The collection includes classic Oxford silhouettes with premium uppers and Zero G technology for a lightweight experience. It is available across select Bata stores, the brand's website, and Hush Puppies exclusive outlets.
The initiative is part of Bata India's broader strategy to fuse comfort and fashion across its portfolio. With this campaign, Hush Puppies announced that it aims to appeal to a new generation of professionals seeking versatile footwear for dynamic routines.
