Latest news with #Defold
Yahoo
2 days ago
- Business
- Yahoo
Xsolla Partners With Defold to Enable Seamless In-game Purchases for Web Developers
New SDK Integration Simplifies Monetization for Defold Developers Publishing on CrazyGames Ahead of Global Game Jam LOS ANGELES, June 12, 2025--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces a new strategic partnership with Defold, the cross-platform game engine trusted by professionals and indie developers worldwide. This collaboration introduces a seamless integration between Xsolla and Defold-built web games on CrazyGames, enabling developers to easily monetize their titles just in time for the CrazyGames x Defold Game Jam running June 13–15. To address the complexity of in-game monetization, Xsolla and Defold have developed a new SDK that allows Defold developers to implement in-game purchasing functionality without the complex manual API setup required. With Xsolla's sponsorship and support, this integration removes friction from the monetization journey, allowing developers to focus on building engaging games, not commerce infrastructure. This SDK connects three key players in the expanding browser games space: Xsolla, Defold, and CrazyGames, offering a smooth path from gameplay to purchase. The launch coincides with the Game Jam, allowing participants to integrate in-game purchases easily, extend their reach, and scale monetization beyond traditional app stores. Developers using Defold's flexible, Lua-based engine can now implement end-to-end monetization flows directly within their browser games, thanks to the powerful toolset provided by Xsolla. This partnership marks a notable advancement for browser-first development and reinforces Xsolla's role as an innovator in cross-platform game commerce. "Xsolla has always focused on simplifying the path to monetization, especially for developers looking to reach players across platforms," said Chris Hewish, Chief Strategy and Communications Officer at Xsolla. "Our partnership with Defold opens new doors for browser game developers, especially as the CrazyGames community continues to expand. We're excited to deliver a fast, intuitive, and well-designed solution with developers in mind." "Helping developers do more with less is core to Defold's mission," said Björn Ritzl, Product Owner at Defold. "By working with Xsolla, we're giving our community tools to monetize games more easily, particularly in the rapidly growing web gaming space. This is a huge win for our developers heading into the Game Jam." This initiative aligns with Xsolla's broader vision of ecosystem collaboration, alternative distribution channels, and sustainable revenue models for developers of all sizes. With over 500 successful web shops launched and a growing suite of monetization solutions, Xsolla continues to bring opportunities together for the global developer community. To access the new Xsolla SDK or learn more about Defold, visit: About Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, visit About Defold Defold is a free to use, source available, cross platform game engine with a developer-friendly license. Defold is used by professionals and indie developers worldwide to create commercial games. Defold is also frequently used in games for game jams and as a tool to teach game development. Defold is developed by the Defold Foundation, a Swedish software foundation established in May 2020. The Defold Foundation works together with industry partners to provide free and open software and services to game developers across the globe. For more information, visit About CrazyGames CrazyGames is a leading browser games platform that offers instant play to over 40 million monthly users across the globe. With thousands of high-quality games across every genre, CrazyGames helps developers reach a massive, engaged audience without app store friction. The platform supports direct web publishing, fast feedback loops, and modern monetization tools - empowering game creators to thrive in the browser-first era. For more information, visit View source version on Contacts Media Contact Derrick StembridgeVice President of Global Public Relations,
Business Wire
2 days ago
- Business
- Business Wire
Xsolla Partners With Defold to Enable Seamless In-game Purchases for Web Developers
LOS ANGELES--(BUSINESS WIRE)--Xsolla, a leading global video game commerce company, announces a new strategic partnership with Defold, the cross-platform game engine trusted by professionals and indie developers worldwide. This collaboration introduces a seamless integration between Xsolla and Defold-built web games on CrazyGames, enabling developers to easily monetize their titles just in time for the CrazyGames x Defold Game Jam running June 13–15. To address the complexity of in-game monetization, Xsolla and Defold have developed a new SDK that allows Defold developers to implement in-game purchasing functionality without the complex manual API setup required. With Xsolla's sponsorship and support, this integration removes friction from the monetization journey, allowing developers to focus on building engaging games, not commerce infrastructure. This SDK connects three key players in the expanding browser games space: Xsolla, Defold, and CrazyGames, offering a smooth path from gameplay to purchase. The launch coincides with the Game Jam, allowing participants to integrate in-game purchases easily, extend their reach, and scale monetization beyond traditional app stores. Developers using Defold's flexible, Lua-based engine can now implement end-to-end monetization flows directly within their browser games, thanks to the powerful toolset provided by Xsolla. This partnership marks a notable advancement for browser-first development and reinforces Xsolla's role as an innovator in cross-platform game commerce. 'Xsolla has always focused on simplifying the path to monetization, especially for developers looking to reach players across platforms,' said Chris Hewish, Chief Strategy and Communications Officer at Xsolla. 'Our partnership with Defold opens new doors for browser game developers, especially as the CrazyGames community continues to expand. We're excited to deliver a fast, intuitive, and well-designed solution with developers in mind.' 'Helping developers do more with less is core to Defold's mission,' said Björn Ritzl, Product Owner at Defold. 'By working with Xsolla, we're giving our community tools to monetize games more easily, particularly in the rapidly growing web gaming space. This is a huge win for our developers heading into the Game Jam.' This initiative aligns with Xsolla's broader vision of ecosystem collaboration, alternative distribution channels, and sustainable revenue models for developers of all sizes. With over 500 successful web shops launched and a growing suite of monetization solutions, Xsolla continues to bring opportunities together for the global developer community. To access the new Xsolla SDK or learn more about Defold, visit: About Xsolla Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla's mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world. For more information, visit About Defold Defold is a free to use, source available, cross platform game engine with a developer-friendly license. Defold is used by professionals and indie developers worldwide to create commercial games. Defold is also frequently used in games for game jams and as a tool to teach game development. Defold is developed by the Defold Foundation, a Swedish software foundation established in May 2020. The Defold Foundation works together with industry partners to provide free and open software and services to game developers across the globe. For more information, visit About CrazyGames CrazyGames is a leading browser games platform that offers instant play to over 40 million monthly users across the globe. With thousands of high-quality games across every genre, CrazyGames helps developers reach a massive, engaged audience without app store friction. The platform supports direct web publishing, fast feedback loops, and modern monetization tools - empowering game creators to thrive in the browser-first era. For more information, visit
Yahoo
15-04-2025
- Entertainment
- Yahoo
Global Game Engine Market to Worth Over US$ 12.84 Billion By 2033
Game engine market thrives on immersive tech, AI integration, and cross-industry adoption. Unity and Unreal dominate, while open-source/mobile-first tools carve niches. Cloud innovation and indie-driven modularity expand accessibility, countered by fragmentation and regulatory pressures. Chicago, April 15, 2025 (GLOBE NEWSWIRE) -- The global game engine market was valued at US$ 3.45 billion in 2024 and is expected to reach US$ 12.84 billion by 2033, growing at a CAGR of 17.85% during the forecast period 2025–2033. Market growth is driven by surging demand for immersive gaming experiences and the rise of metaverse platforms. Advances in real-time 3D rendering, cross-platform compatibility, and AI-driven tools have positioned game engines as critical infrastructure for developers. Mobile gaming, which accounts for 48% of global gaming revenue, relies heavily on engines like Unity and Unreal for hyper-casual and AAA-quality titles. Meanwhile, industries beyond gaming—such as automotive design, film, and architecture—are adopting game engines for simulation, contributing to 22% of total engine revenue. Download Sample Pages: Emerging game engine markets in Southeast Asia and Latin America are fueling growth, with mobile-first developers leveraging affordable engines like Defold and Godot. Monetization models are also shifting subscription-based pricing (e.g., Unity Pro) now represents 63% of engine revenue, outpacing royalty-based systems. However, fragmentation persists, as niche engines targeting VR (e.g., CryEngine) struggle against giants holding 89% market share. Regulatory scrutiny over engine pricing and store fees, particularly in the EU, could reshape monetization strategies by 2025. Key Findings in Game Engine Market Market Forecast (2033) US$ 12.84 billion CAGR 17.85% Largest Region (2024) North America (35%) By Type 3D Game Engines (59%) By Deployment Type On-Premise Game Engines (55%) By Platform Mobile (35%) By Application Gaming (Entertainment) (70%) By End Users Game Developers (40%) Top Drivers Rising smartphone adoption fueling demand for mobile-first game engines. Government digital education programs expanding local developer talent pipelines. Growth in indie studios leveraging affordable open-source engine solutions. Top Trends Surge in lightweight engines optimizing for low-end device performance. Cross-platform engines prioritizing social media gaming integrations. Localization tools adapting engines for Andean cultural storytelling elements. Top Challenges Limited rural internet access stifling cloud-based engine adoption. High reliance on imported tools inflating engine licensing costs. Scarce venture capital restricting studio growth and tech upgrades. Dominant Players: Unity vs. Unreal Engine's Strategic Battleground Unity and Unreal Engine collectively control 51% of the game engine market as of 2024, though their strategies diverge sharply. Unity's focus on democratization—catering to indie developers and mobile studios—has cemented its dominance in casual and hyper-casual gaming, with 71% of top 1,000 mobile games built on its platform. Its 2024 push into AI-powered asset generation (Unity Muse) and runtime fee adjustments aims to retain cost-sensitive users. Conversely, Unreal Engine 5.3 targets high-fidelity AAA projects, leveraging Nanite and Lumen technologies to dominate console and PC markets, including 83% of Sony's first-party titles. Epic Games' profitability hinges on Fortnite-driven MetaHuman adoption and its 12% store cut, while Unity faces backlash over 2023's pricing debacle. Both are expanding into non-gaming sectors: Unity's automotive and film toolkits grew 34% YoY, while Unreal's virtual production tools are used in 59% of Hollywood blockbusters. Talent wars are intensifying, with Unreal offering free educational licenses to universities, capturing 68% of graduate developer mindshare. However, Unity's recent partnership with Meta for VR development could disrupt Unreal's immersive tech stronghold. Open-Source Engines: Godot and Armory3D's Rising Influence Open-source engines are gaining traction in the game engine market, with Godot 4.2 capturing 8% of the market—a 140% increase since 2022—due to its lightweight architecture and MIT license. Indie studios, particularly in Eastern Europe and Brazil, praise its no-royalty model for mitigating financial risks in a volatile mobile ad market. Godot's 2024 updates, including Vulkan backend optimization and C# support, narrowed the performance gap with Unity in 2D and low-poly 3D projects. Armory3D, though niche, is favored by blockchain game developers for its Blender integration and WebAssembly export capabilities. Critically, open-source engines still lag in AAA workflows in the global game engine market—lack of premade assets and third-party toolchains limits scalability. Only 12% of studios using Godot deploy projects with budgets over $1 million. However, corporate backing is rising: Microsoft's 2023 $2 million donation to Godot improved .NET debugging, while Intel's Open Image Denoise plugin enhanced ray tracing. These collaborations signal a shift toward hybrid models, where open-source cores are commercialized via proprietary add-ons—a strategy Crytek abandoned with CryEngine's 2024 relaunch. Mobile-First Engines: Cocos2d-x and Defold's Niche Mastery in the Game Engine Market Cocos2d-x and Defold collectively power 19% of mobile games, focusing on lightweight performance for low-end devices—critical in markets like India and Africa, where 37% of users still run 2GB RAM phones. Cocos Creator 3.8's 2024 updates introduced native SwiftUI support and Huawei HarmonyOS compatibility, tapping into China's 1,200+ game studios adapting to U.S. sanctions. Defold's low-latency networking and HTML5 portability made it the engine of choice for instant games on TikTok and Snapchat, which monetize via microtransactions. Despite their agility, these engines face existential threats in the game engine market from Unity's 2024 Tiny Mode, which slashes package sizes to 8MB—40% smaller than Cocos. Monetization struggles persist: Cocos relies on consulting services for 91% of revenue, while Defold's donor-funded model limits R&D. Still, their cultural adaptability is unmatched. Cocos' WeChat Mini Games toolkit dominates China's $7.3 billion casual market, and Defold's Lua scripting attracts web2game studios pivoting from Flash. Both engines are betting on AI asset generators to offset content pipeline deficits. Cloud-Native Engines: AWS Lumberyard and Hybrid Solutions in Game Engine Market AWS Lumberyard's 2024 pivot to server-centric development (now Open 3D Engine) aligns with cloud gaming's projected $8.6 billion revenue. Integrations with AWS GameKit and Twitch enable studios to deploy global multiplayer sessions in <15 minutes, reducing server costs by 32%. Hybrid engines like SpatialOS leverage Azure and Google Cloud for MMOs, with 64% of developers citing scalability as their primary cloud advantage. However, latency remains a hurdle: only 41% of cloud-native engines support sub-50ms rendering for FPS titles. Epic's collaboration with NVIDIA Omniverse targets this gap in the game engine market, enabling GPU-agnostic ray tracing across data centers. Meanwhile, startups like Improbable shifted from gaming to enterprise metaverse, licensing their cloud engine to BMW and Accenture. The rise of 5G mmWave networks has further propelled adoption in Southeast Asia, where cloud gaming subscriptions grew 89% YoY. Yet, profitability is elusive—83% of cloud-native projects operate at a loss, relying on venture capital to offset AWS/GCP compute expenses. Indie Developer Impact: How Small Studios Shape Engine Innovations Indie developers contributed to 44% of 2024's engine feature requests, driving demand for modular architectures and no-code toolkits in the game engine market. Unity's 2024 Bolt 2.0 adoption surged 210% after studios like Hollow Ponds (Lil Gator Game) proved its viability for narrative-driven projects. Unreal's Lyra Starter Game template, meanwhile, reduced indie multiplayer dev time by 60%. However, fragmentation hurts productivity: indies juggle 4.2 third-party plugins on average, inflating costs and compatibility risks. Revenue-sharing models are rising as indies reject upfront fees. Godot's Patreon-backed development and Unreal's 'Below $1M Gross' royalty waiver attracted 27,000 studios in 2024. Indies also lead engine diversification: 33% use multiple engines (e.g., Unity for UI, Unreal for cinematics), utilizing middleware like FMOD and Wwise. Yet, toolchain complexity often outweighs benefits—56% of indies miss launch deadlines due to engine-related debugging. AI Integration: Procedural Generation and Automated Testing Tools Generative AI tools reduced asset production costs by 38% in 2024, with Unity's Sentis runtime enabling dynamic NPC dialogue via on-device LLMs. Unreal's partnership with Inworld AI popularized behavior trees that learn from player actions, though ethical concerns about training data persist. Procedural level generation (PLG) is now standard—58% of roguelikes use engines' built-in PLG, up from 12% in 2022. Automated testing adoption in the game engine market has doubled since 2023, with AI fixing 22% of bugs without developer input. However, overreliance risks homogenization: 67% of studios report AI-generated levels lack 'design intentionality.' Startups like Moonlander offer hybrid tools, blending AI iteration with human curation, yet engine-native solutions still dominate. Crucially, NVIDIA's ACE microservices now integrate with major engines, powering AI NPCs in 120+ games. Modify this report to fit your requirements: Future Outlook: AR/VR, Blockchain, and Industry Consolidation AR/VR headset shipments (18 million in 2024) drive demand for lightweight engines like UE5 Nanite and Unity PolySpatial. Apple's Vision Pro SDK favors Unity, but Unreal's Meta Quest 3 partnership dominates 63% of VR titles. Blockchain gaming's $5.9 billion valuation props up game engine market offering Web3 toolkits—Unity's Tezos integration and Godot's GDNative EVM plugins are key. Consolidation is inevitable: Microsoft's 2016 acquisition of PlayFab hints at Azure-engine bundling, while Tencent's Cubeworks merger targets Cocos2d-x synergies. Cross-industry engines for healthcare and education will grow 29% annually, challenging pure-play gaming vendors. Regulatory forks (e.g., EU's Digital Markets Act) may force royalty cuts, but giants will likely offset losses via enterprise SaaS pivots. Global Game Engine Market Major Players: Unity Technologies Epic Games (Unreal Engine) Crytek GmbH (CryEngine) YoYo Games Ltd. (GameMaker Studio 2) Scirra Ltd. (Construct 3) Cocos Inc. Microsoft Corporation Valve Corporation Marmalade Technologies Ltd. Other Prominent Players Key Segmentation: By Component Software (Game Engines) Services Customization & Integration Support & Maintenance Consulting & Training By Type 2D Game Engines 3D Game Engines 2.5D Game Engines (Hybrid) Virtual Reality (VR) Game Engines Augmented Reality (AR) Game Engines By Deployment Type Cloud-Based Game Engines On-Premise Game Engines By Platform PC Windows Mac Linux Console PlayStation Xbox Nintendo Switch Mobile iOS Android Web-based HTML5 WebGL Cloud Gaming Platforms (e.g., Stadia, GeForce NOW) By Application Gaming (Entertainment) Training and Simulation (Military, Healthcare, Aviation, etc.) Architecture and Urban Planning (Visualization) Film and Animation Education and E-learning Automotive (Vehicle Simulation, Design) Virtual Production (Cinematic & Real-time filmmaking) Others By End User Game Developers Independent Game Studios (Indie Developers) Enterprises (Simulation, Automotive, Education, etc.) Film and Media Production Companies Government & Defense Academic Institutions By License Type Free/Open Source Freemium (Royalty-based) Paid/Commercial License By Region North America Europe Asia Pacific Middle East & Africa (MEA) South America Have questions? Inquire about this report before purchasing: About Astute Analytica Astute Analytica is a global market research and advisory firm providing data-driven insights across industries such as technology, healthcare, chemicals, semiconductors, FMCG, and more. We publish multiple reports daily, equipping businesses with the intelligence they need to navigate market trends, emerging opportunities, competitive landscapes, and technological advancements. With a team of experienced business analysts, economists, and industry experts, we deliver accurate, in-depth, and actionable research tailored to meet the strategic needs of our clients. At Astute Analytica, our clients come first, and we are committed to delivering cost-effective, high-value research solutions that drive success in an evolving marketplace. Contact Us:Astute AnalyticaPhone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World)For Sales Enquiries: sales@ Follow us on: LinkedIn | Twitter | YouTube CONTACT: Contact Us: Astute Analytica Phone: +1-888 429 6757 (US Toll Free); +91-0120- 4483891 (Rest of the World) For Sales Enquiries: sales@ Website:
