14-04-2025
Accor, Valor Hospitality, ICD launch six-hotel cluster in Dubai Deira Waterfront
Accor, Valor Hospitality Partners, and the Investment Corporation of Dubai (ICD) have announced the opening of a new six-hotel cluster in Dubai's Deira Waterfront.
The project is part of the Deira Enrichment Programme and officially opened on April 1, 2025.
Under the agreement, the 999-key cluster will be managed by Valor Hospitality Partners. It includes three existing Accor properties under the ibis Styles, Aparthotel Adagio, and Mercure brands. These are now joined by three new properties that will be operated under the Novotel, ibis Styles, and Mercure flags.
New Dubai hotel cluster
The new cluster forms part of a wider strategy to support demand for midscale and economy accommodation in the region. The initiative strengthens Accor's presence in Dubai and expands Valor's management portfolio in the UAE.
'Focusing on strategic, sustainable and exponential growth is the driving force of our partnership with ICD and its wholly owned property developer Ithra Dubai. This intensifies our firm commitment to the UAE and Dubai hospitality sectors, both well known for their innovation and excellence. The project also reflects our belief in our new slogan, 'A Whole World of Local,' which underscores our dedication to being closely connected to our partners and communities in the UAE, the Middle East, and wherever we operate,' Julien Bergue, Co-Founder & Managing Partner – Middle East, AMEA at Valor Hospitality Partners.
Each of the six hotels is positioned to cater to a distinct market segment. The Adagio brand serves the extended-stay segment, Mercure focuses on delivering locally rooted experiences, ibis Styles targets affordability with design-led spaces, while Novotel aims to serve both business and leisure guests.
'Strengthening our collaboration with ICD reaffirms our commitment to sustainable growth with trusted partners. By integrating these properties under the Accor umbrella, we are reinforcing our alignment with the UAE's vision to enhance tourism and hospitality infrastructure in key districts. This expansion also reflects the increasing demand for quality midscale and economy accommodations in Dubai, catering to a diverse range of travelers,' Paul Stevens, Accor's Chief Operating Officer, Premium, Midscale & Economy brands for Middle East and Africa added.
The partnership combines international hospitality experience with local market insight.
The goal is to improve financial performance and contribute to sustainable sector growth, supporting Dubai's development priorities.
Aligned with the UAE's goals for sustainability and economic diversification, Accor and Valor Hospitality Partners incorporate eco-conscious operations and community development practices.
Their strategy includes initiatives around resource conservation, talent development, and local employment.
Accor currently operates more than 290 properties in the Middle East and plans to expand with over 130 additional locations by 2028.
Valor offers services ranging from acquisition advisory to hotel and branded residence management. Its scope also includes asset management, branding, and lifestyle services such as golf, spa, and fitness operations.
The new hotel cluster marks a step forward for the Deira district and reinforces collaboration between three of the region's key players in tourism and investment.
