18 hours ago
Demand IQ and HailTrace Partner to Turn Storm Data Into Online Roofing Leads
DENVER, June 16, 2025 /PRNewswire/ -- Demand IQ, the leading digital lead capture and conversion platform for home improvement contractors, has launched a new integration with HailTrace, the industry's top provider of real-time storm tracking for those who serve property owners after a storm.
This integration enables contractors to deliver a modern, value-driven online experience that educates homeowners and boosts lead volume and quality—without depending on door-to-door sales. By combining HailTrace's storm data with Demand IQ's embeddable website funnels, contractors can now offer homeowners a personalized roof health score and a detailed, address-level weather history directly on their websites.
"This partnership empowers contractors to digitally educate homeowners, build urgency, and convert interest into action—all without knocking on a single door," said Austin Rosenbaum, CEO and Founder of Demand IQ. "It's about bringing value upfront and giving homeowners the clarity, confidence, and trust they need to take the next step."
"At HailTrace, our mission is to simplify weather so contractors can act fast and serve property owners with confidence," said Derik Kline, CEO and founder of HailTrace. "This integration with Demand IQ takes that a step further—giving contractors a powerful new way to reach homeowners online, build trust with real storm data, and generate qualified leads the moment a storm hits."
Integration Highlights:
Roof Damage Likelihood Score: Homeowners receive HailTrace's proprietary 0–100 roof damage score, factoring in hail history and roof age.
Address-Specific Storm History: Each funnel includes a detailed storm history report tied to the homeowner's exact address.
Seamless Lead Capture: Includes lead qualification, inspection scheduling, and CRM sync—automating the path from interest to booked inspection.
Easy Setup: Go live in minutes with no developers or technical lift required.
Not every homeowner knows their roof may have been damaged—especially if they weren't home during the storm or don't see neighbors getting repairs. This integration helps contractors proactively create demand using hyper-targeted Facebook ads and direct mail campaigns with QR codes linked to personalized storm reports.
By driving traffic to the funnel, contractors can show homeowners a 0–100 roof health score and address-specific storm history—building awareness, urgency, and trust with just a scan or click. It's a powerful way to convert passive audiences into qualified leads who are ready to act.
To see the integration in action, visit
About Demand IQDemand IQ is the leading digital lead capture and conversion platform for home improvement contractors. With instant quote funnels, lead qualification, credit checks, storm reports, and appointment booking—all white-label ready and embeddable with no coding—Demand IQ helps contractors scale high-quality digital lead generation.
About HailTraceHailTrace is the ultimate storm-tracking platform to simplify weather for those who serve property owners after a storm. With real-time maps from a team of meteorologists, lead tracking tools, owner contact info, and Weather Reports, HailTrace helps contractors hit the right areas first, stay ahead of competitors, and process claims faster.
Contact:Austin Rosenbaum(720) 583-9323
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SOURCE Demand IQ, Inc.
