Latest news with #Democracy2024
Yahoo
14-03-2025
- Business
- Yahoo
MSNBC's Post-NBC News Plans May Include New Products
MSNBC president Rebecca Kutler and her senior executives are in the midst of preparing for the network to be spun off from the NBCUniversal News Group and join the newly-created SpinCo later this year. The network is in the process of looking for new office and studio space. It also recently hired Scott Matthews to oversee its newsgathering operation with plans to hire more than 100 journalists. According to a new story published in New York magazine, Kutler also intends to launch new products, including a streaming service in addition to MSNBC's linear channel. Other opportunities that may be explored include an expansion of its live event business-as well as digital and audio offerings-and working with brands that have built-in audiences. TVNewser reached out to MSNBC for comment on these plans, but received no response at press time. MSNBC has seen success from its live events business. Launched in 2023, MSNBC Live events frequently feature opportunities for the network's anchors and hosts to interact directly with their fanbase. This past January, MSNBC Live co-hosted the fourth and final Democratic National Committee leadership forum in Washington, D.C. And last September, it held two Democracy 2024 sessions at the Brooklyn Academy of Music in New York.
Yahoo
14-03-2025
- Business
- Yahoo
MSNBC May Add New Products Once It's Split from NBC News
MSNBC's Rebecca Kutler and her senior executives are feverishly working behind the scenes preparing for the network's spin-off from its longtime corporate sibling NBC News. The network is in the process of looking for new office and studio space. It recently hired Scott Matthews to oversee its newsgathering buildout and is looking to hire more than 100 journalists. With the impending loss of NBC News' content and digital footprint, MSNBC is looking at this opportunity as a fresh start. As it embarks on its startup journey, MSNBC will lean heavily toward its progressive stance in creating its new identity. According to The New York Magazine, MSNBC, "backed by a $7 billion corporate parent, gets to build something bespoke to its audience." Kutler's cleared white board offers her the chance to launch new products, including a new streaming service to complete its linear service. Other opportunities that may be explored include further expanding its live event business, growing out its digital and audio businesses, and working with political platforms and brands with ready-built audiences. TVNewser reached out to MSNBC for comment and received no response as of this story's publishing. MSNBC has had success and can quickly build on its live event business. Launched in 2023 MSNBC Live Event are intimate forums and large-scale audience experiences with the network's anchors and hosts participating and interacting directly with their respective fanbases. This past January it co-hosted the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public, in Washington D.C. This was the network's second event in the nation's capital with the first one taking place in Oct. 2024. In Sept. 2024, it held two Democracy 2024 sessions at the Brooklyn Academy of Music in Brooklyn, New York. This featured MSNBC's top talent, providing audiences with in-depth discussions of the country's political landscape as it approached the 2024 presidential election. MSNBC Live Event is part of the network's continuing mission to engage its core audience beyond the screen. As the network recovers from a rough ratings spell period at the end of 2024, it is set to unveil a refreshed programming schedule in the next few weeks. The opportunity MSNBC has been presented with as it sets on an independent path gives it the leverage to explore new opportunities at brand expansion. It does this as its linear business faces challenging headwinds.
