Latest news with #DepartmentofInternationalTradePromotion
The Sun
25-05-2025
- Entertainment
- The Sun
Department of International Trade Promotion, Ministry of Commerce, promotes Thai film industry through Thai Night 2025 at Cannes Film Festival, France.
CANNES, FRANCE - Media OutReach Newswire - 23 May 2025 - The Department of International Trade Promotion (DITP), Ministry of Commerce, successfully organized Thai Night 2025, an event aimed at enhancing the global presence of the Thai entertainment industry and promoting international business networking. The event took place on Thursday, May 15, 2025, during the renowned Cannes Film Festival - one of the world's most prestigious international film festivals. Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi presided over the ceremony, delivered an inspiring keynote address and extended a warm welcome to distinguished guests, including producers, directors, content creators, and media representatives from around the world. In her remarks, Her Royal Highness highlighted the exponential growth of the Thai film industry in 2024, calling it a remarkable year in which domestic revenue from Thai films surpassed 1 billion baht for the first time - an unprecedented achievement that reflects the exceptional talent and creativity of Thai filmmakers. Thai films now hold a domestic market share of nearly 50%, on par with foreign films, demonstrating the industry's ability to compete on the global stage. Thai Night 2025 attracted over 300 prominent figures from the international film industry, including buyers, directors, investors, renowned actors, celebrities, and media representatives. The top five countries represented were France, the United States, the United Kingdom, Hong Kong, and Germany - reflecting Thailand's strong cultural and industry tie with major global film markets. The event served as a vital platform to showcase the achievements, creativity, and growing potential of the Thai film industry. The successes of 2024 underscore the innovation and dedication of Thai filmmakers, who continue to captivate audiences both at home and abroad with compelling narratives across genres such as drama, horror, comedy, and LGBTQ+ stories. These works serve as powerful instruments of soft power, effectively showcasing Thai culture to the world. Thai Night 2025 also highlighted Thailand's strengths as a leading film production hub, including its diverse locations, skilled professionals, attractive production incentives, and the unique charm that makes the country a preferred destination for international filmmakers. In addition to the gala event, the DITP further supported the Thai film industry through the Thai Pavilion at the Palais des Festivals et des Congrès de Cannes, held from May 13-21, 2025. The pavilion served as a venue for showcasing filmmaking process and facilitating business matching and film trading between Thai producers, film service providers, and global partners. These initiatives reinforce Thailand's readiness to take a prominent place on the global film stage and gain greater international recognition.
Yahoo
19-05-2025
- Entertainment
- Yahoo
Thai SELECT Royal Gala Night Elevates Thai Cuisine on the Global Stage with "The Five Spirits of Thai Taste"
An Extraordinary Gala Dinner Celebrates the Refinement of Thai Flavors and the International Prestige of Thai SELECT Certification BANGKOK, THAILAND / / May 19, 2025 / The Department of International Trade Promotion (DITP), Ministry of Commerce, will host the Thai SELECT Royal Gala Night on Wednesday, May 28, 2025, at the Mandarin Oriental Hotel, Bangkok. Presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi, the event seeks to elevate the global stature of Thai cuisine and the Thai SELECT certification. Guests will experience a remarkable Thai culinary showcase themed "THE FIVE SPIRITS OF THAI TASTE", celebrating the distinctive refinement of Thai flavors through an extraordinary gala dinner. This prestigious occasion underscores Thailand's commitment to promoting Thai SELECT, a mark of excellence that certifies the authenticity and quality of Thai cuisine. It applies to both restaurants serving traditional dishes and ready-to-eat Thai products made with genuine ingredients and time-honored techniques. The Thai SELECT seal serves as a powerful emblem of Thailand's soft power, enhancing the global reputation of its culinary heritage. In 2025, the Ministry of Commerce has taken bold strides to amplify the visibility of Thai SELECT, in alignment with the national strategy to harness cultural influence as a driver of economic growth. A newly introduced rating system-the Orchid Star of Honor-categorizes certified establishments into four tiers: Thai SELECT Three Stars, Two Stars, One Star, and Thai SELECT Casual. At the gala, guests will be immersed in "THE FIVE SPIRITS OF THAI TASTE", representing the five essential dimensions of Thai cuisine: sour, sweet, creamy, salty, and spicy. Curated by acclaimed chefs from five celebrated Thai SELECT restaurants, each course is a culinary expression of one spirit, offering a journey through the vibrant soul of Thai gastronomy. The experience includes: · The Awakening Spirit (sour) by BLUE ELEPHANT· The Grounded Spirit (salty) by AMDANG TYPHOON GROUP· The Fiery Spirit (spicy) by R-HAAN· The Soulful Spirit (creamy) by Royal Osha· The Nostalgic Spirit (sweet) by The Artisans Ayutthaya Adding to the evening's distinction is a special appearance by Ethan Bernath, a prominent American chef, author, and digital food creator. He will share his impressions of Thai cuisine and engage with leading Thai chefs in a dialogue that explores the connection between flavor, well-being, and the Thai way of life. The Thai SELECT Royal Gala Night represents a pivotal moment in advancing the international prestige of Thai cuisine. By reinforcing the excellence embodied in Thai SELECT, the event opens new avenues for global expansion of Thai food businesses-further propelling economic growth through Thailand's cultural influence. Media Contact Poranuch VorakitpokathornManaging DirectorPR Mongkutpetch Co., SOURCE: Thai SELECT View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Time Out
13-05-2025
- Entertainment
- Time Out
THAIFEX – ANUGA ASIA is back in Bangkok
In a world where oat milk has outlived common sense and lab-grown salmon is no longer the stuff of science fiction, it seems only fitting that the food world's most elaborate trade show is doubling down on reinvention. There are trade shows, and then there's THAIFEX – ANUGA ASIA, bringing with it an unsettling number of buzzwords, ambitious chefs and alternative proteins. From May 27-31 at IMPACT, Muang Thong Thani, the region's most sprawling food and beverage gathering is set to occupy Bangkok's cavernous exhibition halls, with over 3,100 companies hawking everything from drinks, fine food, food technology, frozen food, fruits and vegetables, meat, rice, seafood and sweets and confectionery – and if you're wondering what that actually includes, you can check right here. It's all orchestrated by Thailand's Department of International Trade Promotion, the Thai Chamber of Commerce and German events heavyweight Koelnmesse. Expect 90,000 industry visitors, 2,000 serious buyers, and a rotating cast of regional policymakers, trend forecasters and flavour evangelists. This year's iteration casts its net wider, welcoming newcomers from Central Asia to Eastern Europe, with fresh national pavilions from Australia, Hong Kong and the Netherlands. The theme? 'Beyond Food Experience' – a catch-all phrase for the industry's growing obsession with functionality and virtue. Expect edible optimism in the form of gut-friendly sodas, brain-boosting snacks and plant-based proteins that swear they taste like the real thing. It's food reimagined not just to nourish, but to align with whatever lifestyle, identity or algorithm we're currently subscribing to. Standouts include the Trend Zone, partnered with Innova Market Insights (a sort of crystal ball for supermarket shelves), THAIFEX – ANUGA Startup, which showcases next-gen kitchen disruptors, and the Thailand Ultimate Chef Challenge, judged by culinary powerhouses like Willment Leong and Aiden Jongsung Ahn. There's even an Alternative Protein Taste & Flavour Challenge where visitors get to crown the best faux-meat.
Arabian Post
12-05-2025
- Entertainment
- Arabian Post
The Ministry of Commerce showcases Thai soft power at Cannes Film Festival 2025 through 'Thai Night' and over 12 Thai films
CANNES, FRANCE – Media OutReach Newswire – 12 May 2025 – The Department of International Trade Promotion (DITP), Ministry of Commerce, continues its commitment to promoting Thailand's entertainment industry on the global stage by organizing Thai Night at the Cannes Film Festival 2025 on Thursday, May 15, 2025. The event, held during the world's most prestigious and influential film festival, aims to elevate the image of Thailand's entertainment sector and strengthen international networks. The opening ceremony was graciously presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi. Director-General of DITP, Ms. Sunanta Kangvalkulkij, stated 'The Thai film industry is growing rapidly, as reflected in its increasing production capabilities, entries into international film festivals, and rising interest from global markets. The domestic performance in which Thai films now command a market share of approximately 50%, rivalling that of international releases. This indicates a renewed local interest in Thai cinema. Thai Night serves as a platform to showcase the pride and quality of Thai films, and to propel Thailand's soft power through the film industry. It presents the charm of Thai culture, creativity, and identity to a global audience, while opening doors for business networking with international partners to support the sustainable growth of Thailand's film industry.' Thai Night, which has been held annually for over 14 years since 2011, serves as a key platform to highlight the strength of Thailand's entertainment industry. It fosters collaboration between Thai entrepreneurs and international buyers and investors, helping to promote long-term growth and sustainability in the sector. More importantly, it also serves as a valuable opportunity to present Thailand's rich culture and soft power on a global stage. In addition to highlighting the capabilities of Thai cinema to a worldwide audience, the event features Thai Pavilion, where representatives from Thailand's film industry participated in business matching with global partners. The pavilion is located at Booth 22.01, Palais -1, at the Palais des Festivals et des Congrès de Cannes, and will be open from May 13–21, 2025. Another highlight of the event is the presentation of Thai cuisine under the 'Thai Select' certification, which guarantees the authenticity and quality of traditional Thai flavors. These dishes will be served at Thai Night as part of a reception for international guests, reflecting the unique identity of Thai food as a widely recognized and celebrated form of soft power. 'The Thai Night event is yet another proof of the Thai film industry's potential, showcasing our readiness to compete and thrive on the global stage,' Ms. Sunanta concluded. Hashtag: #DITP #ThaiNight The issuer is solely responsible for the content of this announcement.
Khaleej Times
29-04-2025
- Business
- Khaleej Times
Thai Fruits and Food Festival 2025 launches at Choithrams UAE outlets
The rich flavours and vibrant culinary traditions of Thailand have arrived in the UAE as the Thai Fruits and Food Festival 2025 officially launches at Choithrams Al Safa Branch. This exciting celebration offers shoppers a unique opportunity to experience the very best of Thailand's renowned produce and gourmet offerings, right here in Dubai. This festive promotion will run until May 11, 2025, across 12 participating Choithrams outlets, organised by the Department of International Trade Promotion (DITP) and presented by Thai Trade Centre Dubai, in partnership with the Choithrams UAE, and Ever Spring Industry Limited. Themed 'Thai Fruits and Food Festival,' this year's campaign not only showcases Thailand's finest tropical fruits — like mangoes, mangosteen, jackfruit, and rambutan — but also highlights how these ingredients are creatively used across Thai Select certified restaurants, specialty Thai grocery stores, and in authentic home-style dishes that celebrate Thai culinary excellence. The opening ceremony was graciously attended by Sorayut Chasombat, ambassador of the Kingdom of Thailand to the UAE; alongside Merica Sivara, deputy consul-general, Royal Thai Consulate-General in Dubai; Pitichai Ratananaka, executive director of the Thai Trade Centre Dubai; Ahman Mad-Adam, director of the Tourism Authority of Thailand, Dubai and Middle East Office; Dinesh Pagrani, director of Choithrams; Mark Mortimer Davies, CEO of Choithrams; Ashutosh Chakradeo, chief retail officer GCC; and Pankaj Sajnani, FMCG procurement manager, together with other esteemed dignitaries from Choithrams. 'We invite everyone to discover the authentic tastes of Thailand —beyond the ordinary. This festival is a gateway to understanding Thai fruits not just as produce, but as cultural treasures with health benefits and culinary versatility,' shared Ratananaka. 'Whether through Choithrams' fresh produce aisles, Thai Select certified restaurants, or specialty Thai groceries, this promotion is a flavorful invitation to experience Thailand in every bite.' Thailand's culinary footprint Thailand's food exports continue to play a vital role in global food security. In 2024, Thailand was ranked among the top 15 food exporters in the world, with exports of fresh fruits and food products contributing significantly to the economy. The country's agricultural innovation, sustainability practices, and high-quality standards reinforce its status as the 'Kitchen of the World.' With growing demand in the Middle East, the UAE has emerged as a key strategic market for Thai food. Thai fruits are gaining popularity not only for their exotic appeal but also for their healthful qualities, traceability, and freshness. Initiatives like the Thai Fruits and Food Festival continue to build awareness of Thai products among local consumers, retailers, and culinary professionals. During the promotional period, shoppers can enjoy exclusive Thai fruits and food product displays, special offers up to 25 per cent off, and interactive in-store activities across the 12 Choithrams locations. Thai groceries in Dubai will also take part, offering a curated range of fruit-based and traditional food products. Moreover, Thai SELECT certified restaurants will feature special fruit-infused Thai dishes, offering diners a taste of Thailand's most loved fruits in both traditional and modern interpretations. This year's festival brings together not just food and fruit — but also storytelling, sustainability, and soft power through culinary diplomacy. Experience the colours, flavours, and spirit of Thailand this spring — right in your Choithrams neighborhood supermarket, Thai SELECT certified restaurants, or Thai grocery store.
