Latest news with #DerekPang
The Sun
25-04-2025
- Business
- The Sun
Hang Lung's 65th Anniversary Celebrations Arrive at Shanghai Grand Gateway 66 and Plaza 66 Debut of 'ButterBear' & Takashi Murakami's Ohana Hatake Pop-up
HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 25 April 2025 - Hang Lung Properties Limited (SEHK Stock Code: 00101) (the 'Company' or 'Hang Lung') launched the second wave of its 65th anniversary celebrations in Shanghai. This wave, developed in partnership with globally popular IP 'ButterBear' for Grand Gateway 66 and renowned Japanese artist Takashi Murakami for Plaza 66, featured innovative cultural and immersive retail experiences that are proving popular with shoppers across the city. The celebrations have driven significant growth in foot traffic and sales at Shanghai's Grand Gateway 66 and Plaza 66, further enhancing the vibrancy of Xujiahui and Jing'an districts. Hang Lung continues its leadership of the '66' brand as the 'Pulse of the City' by bringing unforgettable retail and cultural experiences to the heart of the city. Cultural Tourism as a Commercial Growth Driver Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, 'For our 65th anniversary celebrations, the '66' brand has partnered with global powerhouses in art and culture to bring people truly unique and immersive retail experiences. These efforts also support the government's strategy to integrate culture, commerce, and tourism as part of its goal to build top-tier international consumption center cities.' He added, 'The celebrations feature thoughtfully curated, distinctive experiences that appeal to customers of all ages, which we believe will broaden our reach and boost the community's retail scene. Notably, both Shanghai projects offer an instant tax refund service, a great new experience for international shoppers, tapping into the trend of consumption upgrade, and fueling the city's commercial vibrancy.' 'ButterBear' Makes Shanghai Debut with Gen Z as Core Customers From April 19 to May 20, Grand Gateway 66 in Shanghai is presenting an interactive showcase featuring 'ButterBear' in various styles. Multiple photogenic scenes imbued with 'dopamine aesthetics' were a hit with younger Gen Z customers, including installations such as the 'Super Star Support Van,' 'Fashion Show Stage,' 'Celebrity Lounge,' and 'Idol Practice Room'. During the launch weekend of the event, Grand Gateway 66 recorded a foot traffic increase of more than 30% and sales growth by 36% on a week-on-week basis. Members of HOUSE 66, our customer relationship management program, contributed significant sales, which rose 40% from the previous weekend. Grand Gateway 66 also released popular 'ButterBear' limited-edition merchandise with distinctive Shanghai characteristics, such as the 'White Magnolia Pendant' and 'Spotted Pendant'. As the event concludes, the mall will gather 65 different styles of 'ButterBear' to commemorate Hang Lung's 65th anniversary. Takashi Murakami's Ohana Hatake Global Premiere – Perfect Integration of Art and Commerce From April 22 to 28, the highly anticipated global premiere of renowned Japanese artist Takashi Murakami's Ohana Hatake Immersive Garden Experience takes place in Plaza 66. With the theme 'Full Bloom,' Plaza 66 is transformed into a dazzling flower field, combining Murakami's iconic sunflower symbols with cherry blossom trees. The location also features a limited-time coffee experience zone, and consumers may receive exclusive branded tote bags as souvenirs. From April to May, over 100 international brands within the mall will curate various events and interactive installations, offering guests exclusive encounters and limited-edition merchandise. This includes Asia's first garden-themed pop-up store by the French luxury brand Goyard, lasting from May 1 to 11, which will bring a refined, spring-inspired touch of luxury to shoppers. Enthusiastic crowds of fashionistas and art lovers flocked to the Murakami pop-up on its opening day, driving a 30% increase in foot traffic compared to normal days. This highlights the global appeal of Murakami's artistic works and strengthens Plaza 66's position as Shanghai's top lifestyle landmark. Hang Lung's 65th anniversary celebration extends beyond Shanghai with multiple exciting events planned nationwide. The 'Wiggle We Go' tour, launched in early April as the first signature event and now making its way across mainland China in six cities, showcases immersive installations and limited-time offerings that bring global pop culture to local customers – reinforcing Hang Lung's leadership in shaping retail and new lifestyle experiences.
Zawya
25-04-2025
- Business
- Zawya
Hang Lung's 65th Anniversary Celebrations Arrive at Shanghai Grand Gateway 66 and Plaza 66 Debut of "ButterBear" & Takashi Murakami's Ohana Hatake Pop-up
Fuel double-digit growth in foot traffic and sale HONG KONG SAR and SHANGHAI, CHINA - Media OutReach Newswire - 25 April 2025 - Hang Lung Properties Limited (SEHK Stock Code: 00101) (the "Company" or "Hang Lung") launched the second wave of its 65 th anniversary celebrations in Shanghai. This wave, developed in partnership with globally popular IP "ButterBear" for Grand Gateway 66 and renowned Japanese artist Takashi Murakami for Plaza 66, featured innovative cultural and immersive retail experiences that are proving popular with shoppers across the city. The celebrations have driven significant growth in foot traffic and sales at Shanghai's Grand Gateway 66 and Plaza 66, further enhancing the vibrancy of Xujiahui and Jing'an districts. Hang Lung continues its leadership of the "66" brand as the "Pulse of the City" by bringing unforgettable retail and cultural experiences to the heart of the city. Cultural Tourism as a Commercial Growth Driver Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, "For our 65 th anniversary celebrations, the '66' brand has partnered with global powerhouses in art and culture to bring people truly unique and immersive retail experiences. These efforts also support the government's strategy to integrate culture, commerce, and tourism as part of its goal to build top-tier international consumption center cities." He added, "The celebrations feature thoughtfully curated, distinctive experiences that appeal to customers of all ages, which we believe will broaden our reach and boost the community's retail scene. Notably, both Shanghai projects offer an instant tax refund service, a great new experience for international shoppers, tapping into the trend of consumption upgrade, and fueling the city's commercial vibrancy." "ButterBear" Makes Shanghai Debut with Gen Z as Core Customers From April 19 to May 20, Grand Gateway 66 in Shanghai is presenting an interactive showcase featuring "ButterBear" in various styles. Multiple photogenic scenes imbued with "dopamine aesthetics" were a hit with younger Gen Z customers, including installations such as the "Super Star Support Van," "Fashion Show Stage," "Celebrity Lounge," and "Idol Practice Room". During the launch weekend of the event, Grand Gateway 66 recorded a foot traffic increase of more than 30% and sales growth by 36% on a week-on-week basis. Members of HOUSE 66, our customer relationship management program, contributed significant sales, which rose 40% from the previous weekend. Grand Gateway 66 also released popular "ButterBear" limited-edition merchandise with distinctive Shanghai characteristics, such as the "White Magnolia Pendant" and "Spotted Pendant". As the event concludes, the mall will gather 65 different styles of "ButterBear" to commemorate Hang Lung's 65 th anniversary. Takashi Murakami's Ohana Hatake Global Premiere – Perfect Integration of Art and Commerce From April 22 to 28, the highly anticipated global premiere of renowned Japanese artist Takashi Murakami's Ohana Hatake Immersive Garden Experience takes place in Plaza 66. With the theme "Full Bloom," Plaza 66 is transformed into a dazzling flower field, combining Murakami's iconic sunflower symbols with cherry blossom trees. The location also features a limited-time coffee experience zone, and consumers may receive exclusive branded tote bags as souvenirs. From April to May, over 100 international brands within the mall will curate various events and interactive installations, offering guests exclusive encounters and limited-edition merchandise. This includes Asia's first garden-themed pop-up store by the French luxury brand Goyard, lasting from May 1 to 11, which will bring a refined, spring-inspired touch of luxury to shoppers. Enthusiastic crowds of fashionistas and art lovers flocked to the Murakami pop-up on its opening day, driving a 30% increase in foot traffic compared to normal days. This highlights the global appeal of Murakami's artistic works and strengthens Plaza 66's position as Shanghai's top lifestyle landmark. Hang Lung's 65 th anniversary celebration extends beyond Shanghai with multiple exciting events planned nationwide. The 'Wiggle We Go' tour, launched in early April as the first signature event and now making its way across mainland China in six cities, showcases immersive installations and limited-time offerings that bring global pop culture to local customers – reinforcing Hang Lung's leadership in shaping retail and new lifestyle experiences. Hashtag: #HangLungProperties The issuer is solely responsible for the content of this announcement. About Hang Lung Properties Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong, Hang Lung Properties develops and manages a diversified portfolio of world-class properties in Hong Kong and the nine Mainland cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan and Hangzhou. With its luxury positioning under the "66" brand, the company's Mainland portfolio has established its leading position as the "Pulse of the City". Hang Lung Properties is also recognized for leading the way in enhancing sustainability initiatives in the real estate industry, all the while pursuing sustainable growth by connecting customers and communities. At Hang Lung Properties – We Do It Well. Hang Lung Properties
Associated Press
03-04-2025
- Business
- Associated Press
Hang Lung's 65th Anniversary Celebration Begins
Wiggle We Go Tour Launches Nationwide Cultural-Retail Experience HONG KONG SAR & SHANGHAI, CHINA - Media OutReach Newswire - 3 April 2025 - Hang Lung Properties Limited (SEHK stock code: 00101) ('the 'Company' or 'Hang Lung') celebrates its 65th anniversary with an extraordinary retail experience, kicking off a nationwide celebration through its groundbreaking partnership with Korea's viral pop-culture phenomenon, Wiggle Wiggle. The 'Wiggle We Go', debuting at Center 66 in Wuxi, marks the first in a series of high-energy events that reshape premium lifestyle retail experience with immersive IP-commerce integrations. Kicking off at Center 66 in Wuxi, the 'Wiggle We Go' themed event will subsequently be showcased at 6 properties Celebrated for its vibrant colors and distinctive designs featuring the signature Wiggle Bear and the smiley flower, Wiggle Wiggle has become a global symbol of urban style and joyful living. Through this partnership, Hang Lung's six properties, Center 66 in Wuxi, Heartland 66 in Wuhan, Spring City 66 in Kunming, Olympia 66 in Dalian, Parc 66 in Jinan and Riverside 66 in Tianjin will transform into wonderlands of creativity, connecting every space with the brand's playful energy through whimsical installations and happiness-themed experiences. Immersive large-scale installations are featured in all six malls Center 66, Wuxi Heartland 66, Wuhan Parc 66, Jinan Riverside 66, Tianjin This landmark 'Wiggle We Go' activation reimagines the landscape of cultural-retail integration through three captivating dimensions: immersive art-commerce installations that elegantly blur the lines between gallery and retail space; popular collectibles and merchandise that spark viral engagement; and social media-optimized interactive scenes destined to become talk-of-the-town must-visits. Beyond these enchanting offerings, the six malls will embrace specialized elements to unveil even more unique surprises, in addition to the HOUSE 66, loyalty club promotions and events adding another layer of engagement. We invite you to stay connected with our official media platforms for the latest information. Mr. Derek Pang, Senior Director – Mainland Business Operation of Hang Lung Properties, said, 'For 65 years, Hang Lung has transformed cities and redefined retail by creating landmarks through our '66' brand, where commerce connects with the community, establishing our leading position as the 'Pulse of the City'. Our collaboration with Wiggle Wiggle exemplifies this vision – blending global pop culture with local experiences to create immersive, engaging spaces. This anniversary celebrates both our legacy and future ambitions. We extend our gratitude to our partners and customers — your trust fuels our next chapter of growth, innovation, and unforgettable experiences.' Throughout the year, Hang Lung will unveil other signature celebratory events in Hong Kong and mainland China, continuing our deep engagement with customers and the broader community. These initiatives will set the stage for an inspiring era of collaboration, innovation, and shared success. Hashtag: #HangLungProperties The issuer is solely responsible for the content of this announcement. About Hang Lung Properties Hang Lung Properties Limited (SEHK stock code: 00101) creates compelling spaces that enrich lives. Headquartered in Hong Kong, Hang Lung Properties develops and manages a diversified portfolio of world-class properties in Hong Kong and the nine Mainland cities of Shanghai, Shenyang, Jinan, Wuxi, Tianjin, Dalian, Kunming, Wuhan and Hangzhou. With its luxury positioning under the '66" brand, the company's Mainland portfolio has established its leading position as the 'Pulse of the City'. Hang Lung Properties is also recognized for leading the way in enhancing sustainability initiatives in the real estate industry, all the while pursuing sustainable growth by connecting customers and communities. At Hang Lung Properties – We Do It Well.
