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ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities
ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

Business Standard

time15-05-2025

  • Health
  • Business Standard

ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

PRNewswire Mumbai (Maharashtra) [India], May 15: For years, Indian women have explored skincare solutions built around global standards--that are not always tailored for their unique needs. Today, ITC Dermafique has endeavored to change the skincare narrative with the launch of the Dermafique Indian Skin Knowledge Centre (DISKC), dedicated to educate, inform, and build awareness around the uniqueness of Indian skin health and the need for customized solutions to address its care. As part of this initiative, the brand commissioned a survey with Kantar, to study the distinctiveness of Indian Skin, in a first-of-its-kind Dermafique Indian Skin Health Report. * ITC Dermafique establishes the Dermafique Indian Skin Knowledge Centre (DISKC) to provide education and raise awareness on Indian Skin * Launches a first of a kind Dermafique Indian Skin Health Report commissioned by Kantar, to highlight the uniqueness of Indian Skin Indian skin is unique and differs from other ethnicities - The Dermafique Indian Skin Health Report uncovers Indian skin truths, throwing valuable insights on how Indian skin requires focused solutions and innovation, specific to consumers' unique concerns. Together, the Knowledge Centre and the Indian Skin Health report mark a pivotal moment in India's skincare journey--bringing Indian skin to the center of scientific research and consumer focus. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, states, "Indian skin is unique and requires customized solutions. With the launch of the Dermafique Indian Skin Knowledge Centre, we are committed to fostering awareness and education on the distinct characteristics of Indian skin. Building on this initiative, the ITC Dermafique Indian Skin Health Report offers insights from Indian consumers that highlight the need for skincare solutions specifically designed for Indian skin. ITC Dermafique has always focused on advanced innovation, offering differentiated products that are tested on Indian skin. This initiative is a significant step towards empowering Indian consumers with knowledge and solutions to make informed choices for their skin." The report unveils some compelling findings that enables a better understanding of Indian Skin. 1. Wrinkles are often considered and understood as the first sign of ageing, but the report states nearly 50% of Indian women experience pigmentation, with a staggering 74% seeing it before they even hit 30 - long before wrinkles typically emerge. This is because Indian skin has more collagen*, which delays wrinkles, but the presence of 50% more melanin in Indian Skin than Caucasians*, predisposes Indians to pigmentation. 2. The study also reveals a curious gap between aspiration and reality when it comes to trends like 'glass skin'. While a staggering 98% of Indian women aspire to have glass skin, the reality is quite different. Indian skin has almost 4x larger pore size and close to 5x higher density of pores than Chinese, per independent research papers*. The larger and greater number of pores lead to uneven texture and appearance of Indian skin, making the achievement of Glass Skin tougher. However, consumers are not aware of these unique Indian Skin characteristics as only 7% consider large pores a significant concern as per the Dermafique Indian Skin Health Report. 3. While Indian Skin has more collagen than Caucasians*, it also has a weaker skin barrier and lower moisture retention* making it more prone to skin dryness. 4. Indian skin has a higher concern of dryness as compared to Caucasian skin due to lower presence of Natural Moisturizing Factor* - 80% of women experience dryness from environmental factors, and 87% struggle with under-eye dryness even after moisturizing, revealing a need for balanced hydration. Beyond these key findings, the report reveals several other insights: * Sun Tan and sensitivity: Indian skin has 50% more melanin compared to Caucasian skin and hence it has a higher incidence of tanning, unlike Caucasian skin which frequently faces sun burn. 81% of women report tanning more frequently than sunburn. * Acne prevalence: Acne is a larger concern for Indian skin than it is for Caucasians. The pores on Indian skin are larger*, owing to more sebum secretion, and can lead to more acne outbreaks. Acne remains a top concern for 68% of women, with a significant 94% of those aged 20-25 battling breakouts, highlighting it's not just a teenage woe. With world-class R & D and a team of scientists bringing international expertise, ITC Dermafique is committed to crafting solutions that are tailored, tested, and proven for Indian skin health. The brand has innovated cutting-edge solutions for targeted Indian Skin Uniqueness with a range of products which have all been tested and established to be safe and efficacious by Dermatologists in clinical studies: Dermafique De-Pigment Serum reduces hyperpigmentation, Dermafique Aqua Cloud Serum helps improve skin barrier function & provides 72 hours hydration, Dermafique Acne Avert Cleansing Mousse reduces acne lesions, Dermafique Pore Minimizing Toner exfoliates skin, unclogs and tightens pores and Dermafique Sun Defense contains niacinamide and which is known to regulate melanin and de-tans skin. ITC Dermafique has launched 5 Informercials based on unique characteristics of Indian Skin - Pigmentation, Tanning, Pores, Acne and Dryness, empowering consumers to know their skin and make more informed choices to address their specific needs. The ITC Dermafique range of products are science backed and are dermatologist tested on Indian Skin. Commenting on the launch of The ITC Dermafique Indian Skin Health Report, internationally celebrated Cosmetic Dermatologist and TEDx speaker, Dr. Jaishree Sharad, adds, "The Indian consumer is not only more informed today but also deeply invested in understanding the unique needs of their skin. It is vital to recognize the distinct nature of Indian skin, as it presents specific challenges and requirements that are often overlooked. Dermafique's Indian Skin Knowledge Centre will be a great step to bring to light these crucial insights, offering a science-backed perspective on the various characteristics of Indian skin. Raising awareness about unique Indian Skin needs is essential." "For too long, the unique needs of Indian skin have been overlooked due to a lack of awareness," says Dr. Aparna Santhanam, Dermatologist & Skin Care Expert at ITC Dermafique. "Through the Dermafique Indian Skin Knowledge Centre, we are committed to educating consumers about the unique characteristics of Indian skin. In line with this, the ITC Dermafique Indian Skin Health Report offers essential insights that underscore the need for a more informed and personalized approach to skincare, tailored specifically to the distinct needs of Indian skin. It's time to move beyond generic solutions and embrace skincare that is specifically designed and tested for Indian skin, empowering consumers to make better, more informed choices," she elaborates. By empowering consumers with knowledge and science-backed solutions, the ITC Dermafique Indian Skin Health Report, supported by the Dermafique Indian Skin Knowledge Centre DISKC, is ushering in a new era of skincare. This initiative celebrates the unique needs of every Indian woman, paving the way for personalized, effective skincare solutions. The Kantar Survey for The Dermafique Indian Skin Health Report was done with 800 women across Mumbai, New Delhi, Kolkata & Bengaluru. *Disclaimer: Basis information cited in independent Scientific research publications.

Expert tips to build the perfect skincare routine for Indian skin
Expert tips to build the perfect skincare routine for Indian skin

India Today

time15-05-2025

  • Health
  • India Today

Expert tips to build the perfect skincare routine for Indian skin

In a country where skincare often takes a backseat to internal health, the launch of the Dermafique Indian Skin Health Report marks a turning point. India today spoke with Dr. Jaishree Sharad, a leading dermatologist with over 26 years of experience, who notes that Indians are finally waking up to the importance of understanding their skin. 'People used to think skin didn't matter,' she says, 'but courtesy of social media, even if for the wrong reasons, the awareness has begun.'advertisementINDIAN SKIN: UNIQUELY COMPLEX, UNIQUELY BEAUTIFULThe report, based on a survey of 800 women across North, South, East, and West India (aged 20–40), reveals crucial insights: Indian skin is significantly different from Caucasian skin. It has five times larger pores, four times denser pore distribution, and produces 50% more melanin. This makes it more prone to tanning, pigmentation, and acne, yet slower to show signs of aging like wrinkles, thanks to higher collagen FIRST SIGN OF AGING ISN'T A WRINKLE"One of the most common misconceptions," says Dr. Sharad, is that ageing only starts when lines appear. 'Indian skin doesn't show fine lines as early as Caucasian skin does, so people assume they're not ageing. "But hyperpigmentation is our first visible sign of ageing.' Whether it's melasma, sun spots, or post-acne marks, these pigmentation issues are more than just cosmetic—they're cellular signs of skin Sharad strongly advises against blindly following skincare trends from the West or Korea. 'We are not Korean. "Our skin, diet, and climate are not Korean,' she emphasises. Many Indian consumers fall into the trap of using products that work for their favourite influencer or friend, ignoring their skin type, climate, and biological myth? That oily skin doesn't need moisturiser. 'Oiliness and hydration are not the same,' says Dr. Sharad. Indian skin has fewer natural moisturising factors (NMFs) and a weaker skin barrier, which means even oily skin can be dehydrated. She recommends moisturisers with ceramides and hyaluronic acid, and stresses that sunscreen is non-negotiable—even on rainy days or indoors. UVA rays penetrate clouds and glass. Blue light from your laptop and phone can cause pigmentation too.'THE DAMAGE TO DIY SKINCARE AND SCRUBBING HABITSIndians often rely on traditional home remedies, scrubs, loofahs, and pumice stones that can damage the skin's barrier, leading to irritation and pigmentation. 'I'm not against scrubs,' Dr. Sharad explains, 'but your skin is. Friction stimulates melanin production.' Harsh exfoliation often backfires, especially on Indian skin that's already more reactive due to melanin skincare is holistic. Dr. Sharad advocates for a routine that includes balanced nutrition, reduced sugar intake, less caffeine, and stress management. All of these reduce free radicals in the body that otherwise break down collagen and damage the skin. 'People think black coffee makes your skin glow. It dehydrates you.'advertisementWhat sets the Dermafique products apart, according to Dr. Vijay from ITC, is their India-first approach—formulated, tested, and proven in Indian climatic conditions on Indian skin types. 'Every product is dermatologically tested,' he says, 'and remains effective from the first to the last day of its shelf life.'EMBRACE INDIAN SKIN, DON'T FIGHT ITDr. Sharad's parting message is clear: 'Let's stop chasing Korean facials or Western skincare ideals. Let's understand our own skin, nourish it, protect it, and most importantly, embrace it.' The Indian Skin Health Report is not just a study—it's a wake-up call for the nation to take skin health seriously, the right way.

ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities
ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

The Wire

time15-05-2025

  • Health
  • The Wire

ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

• ITC Dermafique establishes the Dermafique Indian Skin Knowledge Centre (DISKC) to provide education and raise awareness on Indian Skin • Launches a first of a kind Dermafique Indian Skin Health Report commissioned by Kantar, to highlight the uniqueness of Indian Skin MUMBAI, India, May 15, 2025 /PRNewswire/ — For years, Indian women have explored … Continue reading "ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities"

ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities
ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

Business Upturn

time15-05-2025

  • Health
  • Business Upturn

ITC Dermafique Launches the Dermafique Indian Skin Health Report; reveals Indian Skin is Unique and Different from other Ethnicities

ITC Dermafique establishes the Dermafique Indian Skin Knowledge Centre (DISKC) to provide education and raise awareness on Indian Skin Launches a first of a kind Dermafique Indian Skin Health Report commissioned by Kantar, to highlight the uniqueness of Indian Skin MUMBAI, India , May 15, 2025 /PRNewswire/ — For years, Indian women have explored skincare solutions built around global standards—that are not always tailored for their unique needs. Today, ITC Dermafique has endeavored to change the skincare narrative with the launch of the Dermafique Indian Skin Knowledge Centre (DISKC), dedicated to educate, inform, and build awareness around the uniqueness of Indian skin health and the need for customized solutions to address its care. As part of this initiative, the brand commissioned a survey with Kantar, to study the distinctiveness of Indian Skin, in a first-of-its-kind Dermafique Indian Skin Health Report. Indian skin is unique and differs from other ethnicities – The Dermafique Indian Skin Health Report uncovers Indian skin truths, throwing valuable insights on how Indian skin requires focused solutions and innovation, specific to consumers' unique concerns. Together, the Knowledge Centre and the Indian Skin Health report mark a pivotal moment in India's skincare journey—bringing Indian skin to the center of scientific research and consumer focus. Sameer Satpathy , Divisional Chief Executive, Personal Care Products Business, ITC Limited, states, 'Indian skin is unique and requires customized solutions. With the launch of the Dermafique Indian Skin Knowledge Centre, we are committed to fostering awareness and education on the distinct characteristics of Indian skin. Building on this initiative, the ITC Dermafique Indian Skin Health Report offers insights from Indian consumers that highlight the need for skincare solutions specifically designed for Indian skin. ITC Dermafique has always focused on advanced innovation, offering differentiated products that are tested on Indian skin. This initiative is a significant step towards empowering Indian consumers with knowledge and solutions to make informed choices for their skin.' The report unveils some compelling findings that enables a better understanding of Indian Skin. Wrinkles are often considered and understood as the first sign of ageing, but the report states nearly 50% of Indian women experience pigmentation, with a staggering 74% seeing it before they even hit 30 – long before wrinkles typically emerge. This is because Indian skin has more collagen*, which delays wrinkles, but the presence of 50% more melanin in Indian Skin than Caucasians*, predisposes Indians to pigmentation. The study also reveals a curious gap between aspiration and reality when it comes to trends like 'glass skin'. While a staggering 98% of Indian women aspire to have glass skin, the reality is quite different. Indian skin has almost 4x larger pore size and close to 5x higher density of pores than Chinese, per independent research papers*. The larger and greater number of pores lead to uneven texture and appearance of Indian skin, making the achievement of Glass Skin tougher. However, consumers are not aware of these unique Indian Skin characteristics as only 7% consider large pores a significant concern as per the Dermafique Indian Skin Health Report. While Indian Skin has more collagen than Caucasians*, it also has a weaker skin barrier and lower moisture retention* making it more prone to skin dryness. Indian skin has a higher concern of dryness as compared to Caucasian skin due to lower presence of Natural Moisturizing Factor* – 80% of women experience dryness from environmental factors, and 87% struggle with under-eye dryness even after moisturizing, revealing a need for balanced hydration. Beyond these key findings, the report reveals several other insights: Sun Tan and sensitivity: Indian skin has 50% more melanin compared to Caucasian skin and hence it has a higher incidence of tanning, unlike Caucasian skin which frequently faces sun burn. 81% of women report tanning more frequently than sunburn. Indian skin has 50% more melanin compared to Caucasian skin and hence it has a higher incidence of tanning, unlike Caucasian skin which frequently faces sun burn. 81% of women report tanning more frequently than sunburn. Acne prevalence: Acne is a larger concern for Indian skin than it is for Caucasians. The pores on Indian skin are larger*, owing to more sebum secretion, and can lead to more acne outbreaks. Acne remains a top concern for 68% of women, with a significant 94% of those aged 20-25 battling breakouts, highlighting it's not just a teenage woe. With world-class R&D and a team of scientists bringing international expertise, ITC Dermafique is committed to crafting solutions that are tailored, tested, and proven for Indian skin health. The brand has innovated cutting-edge solutions for targeted Indian Skin Uniqueness with a range of products which have all been tested and established to be safe and efficacious by Dermatologists in clinical studies: Dermafique De-Pigment Serum reduces hyperpigmentation, Dermafique Aqua Cloud Serum helps improve skin barrier function & provides 72 hours hydration, Dermafique Acne Avert Cleansing Mousse reduces acne lesions, Dermafique Pore Minimizing Toner exfoliates skin, unclogs and tightens pores and Dermafique Sun Defense contains niacinamide and which is known to regulate melanin and de-tans skin. ITC Dermafique has launched 5 Informercials based on unique characteristics of Indian Skin – Pigmentation, Tanning, Pores, Acne and Dryness, empowering consumers to know their skin and make more informed choices to address their specific needs. The ITC Dermafique range of products are science backed and are dermatologist tested on Indian Skin. Commenting on the launch of The ITC Dermafique Indian Skin Health Report, internationally celebrated Cosmetic Dermatologist and TEDx speaker, Dr. Jaishree Sharad , adds, 'The Indian consumer is not only more informed today but also deeply invested in understanding the unique needs of their skin. It is vital to recognize the distinct nature of Indian skin, as it presents specific challenges and requirements that are often overlooked. Dermafique's Indian Skin Knowledge Centre will be a great step to bring to light these crucial insights, offering a science-backed perspective on the various characteristics of Indian skin. Raising awareness about unique Indian Skin needs is essential.' 'For too long, the unique needs of Indian skin have been overlooked due to a lack of awareness,' says Dr. Aparna Santhanam , Dermatologist & Skin Care Expert at ITC Dermafique. 'Through the Dermafique Indian Skin Knowledge Centre, we are committed to educating consumers about the unique characteristics of Indian skin. In line with this, the ITC Dermafique Indian Skin Health Report offers essential insights that underscore the need for a more informed and personalized approach to skincare, tailored specifically to the distinct needs of Indian skin. It's time to move beyond generic solutions and embrace skincare that is specifically designed and tested for Indian skin, empowering consumers to make better, more informed choices,' she elaborates. By empowering consumers with knowledge and science-backed solutions, the ITC Dermafique Indian Skin Health Report, supported by the Dermafique Indian Skin Knowledge Centre DISKC, is ushering in a new era of skincare. This initiative celebrates the unique needs of every Indian woman, paving the way for personalized, effective skincare solutions. The Kantar Survey for The Dermafique Indian Skin Health Report was done with 800 women across Mumbai , New Delhi , Kolkata & Bengaluru. *Disclaimer: Basis information cited in independent Scientific research publications. Photo: Logo:

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