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IMAX Soars to Highest Grossing Chinese New Year Ever with $53 Million
IMAX Soars to Highest Grossing Chinese New Year Ever with $53 Million

Zawya

time05-02-2025

  • Entertainment
  • Zawya

IMAX Soars to Highest Grossing Chinese New Year Ever with $53 Million

IMAX Box Office in China's Peak Moviegoing Period up +57% over Previous Best; Animated Blockbuster 'Ne Zha 2' Leads the Way with $36 Million and Counting NEW YORK, US and SHANGHAI, CHINA - Media OutReach Newswire - 5 February 2025 -IMAX Corporation (NYSE: IMAX) shattered its box office record for Chinese New Year, delivering $53 million during the 7-day holiday period concluded February 4. The busiest window annually for moviegoing in China, the 2025 Chinese New Year holiday saw IMAX exceed its previous record of $34 million set in 2023 by a whopping +57%. IMAX also delivered its highest attendance ever for the Chinese New Year, with 5.5 million admissions nationwide. While the holiday has concluded, IMAX's record-breaking slate of Chinese New Year films will continue to play throughout the IMAX China network for another month. IMAX delivered its highest market share of the holiday – 4.3% on only 1% of screens – and $7.3 million on the final day of the period, demonstrating the continued strength of the slate. "Chinese New Year unleashed one of the most impressive surges in moviegoing we've seen in recent years, anywhere in the world — leaving a slew of broken IMAX records in its wake," said Rich Gelfond, CEO of IMAX. "This is a shot of adrenaline for moviegoing in China that comes at just the right time, with a tentpole heavy slate of local language and Hollywood films ahead for 2025." Enlight's "Ne Zha 2" — the highly anticipated sequel to the 2019 smash hit — led the way with $36 million. The film scored the biggest opening weekend in IMAX history for an animated film with $22 million and is already the fourth highest grossing IMAX local language release of all time. "Ne Zha 2" took just seven days to top its predecessor "Ne Zha," which earned $35 million in China over its two-month IMAX run. Alibaba's fantasy "Creation of the Gods II: Demon Force" delivered $7.6 million and Bona's naval drama "Operation Hadal" added another $2.7 million in IMAX. Both films featured IMAX-exclusive expanded aspect ratio. China Film Group's martial arts actioner "Legend of the Condor Heroes: The Gallants" scored $3.7 million while Maoyan's "Detective Chinatown 1900" contributed an additional $2.7 million in IMAX. "The message from audiences is clear: IMAX is their first choice," said Daniel Manwaring, CEO of IMAX China. "Riding on a stronger-than-ever audience preference, IMAX has transformed moviegoing into a cultural phenomenon and a social talking point. We deeply value their brand loyalty and are confident that we can carry this momentum throughout what is poised to be one of the strongest years for Chinese local language films." With the 2025 Chinese New Year slate, IMAX continues to expand its strategy of bringing local language films to audiences around the world. "Creation of The Gods II: Demon Force" and "Detective Chinatown 1900" were also released in select IMAX locations across 11 countries worldwide, bringing in more than $1.2 million outside of China. "Ne Zha 2" will be shown exclusively in IMAX theaters in Australia and New Zealand beginning February 6 th. The Chinese New Year slate will continue to play in China for the next month, alongside Disney's "Captain America: Brave New World" and the re-release of the classic romance "In Mood for Love". Hashtag: #IMAX The issuer is solely responsible for the content of this announcement. About IMAX China IMAX China is a subsidiary of IMAX Corporation and was incorporated as a limited liability company under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX's business throughout Greater China. Shares of IMAX China trade on the Hong Kong Stock Exchange under the stock code "1970." About IMAX Corporation IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe. IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2024, there were 1,788 IMAX systems (1,714 commercial multiplexes, 12 commercial destinations, 62 institutional) operating in 89 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970". IMAX ®, IMAX ® 3D, Experience It In IMAX ®, The IMAX Experience ®, DMR ®, Filmed For IMAX ®, IMAX LIVE™, and IMAX Enhanced ® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit You may also connect with IMAX on Instagram ( Facebook ( LinkedIn ( X ( and YouTube ( IMAX Corporation

IMAX Rockets to Best Chinese New Year Opening with $12 Million
IMAX Rockets to Best Chinese New Year Opening with $12 Million

Zawya

time30-01-2025

  • Entertainment
  • Zawya

IMAX Rockets to Best Chinese New Year Opening with $12 Million

Shattering Dual Records for Box Office and Attendance SHANGHAI, CHINA - Media OutReach Newswire - 30 January 2025 - IMAX China set a record Chinese New Year opening day with a whopping $12 million in box office revenue, eclipsing the previous record set in 2021. Additionally, with 1.2 million admissions nationwide, IMAX achieved its highest day-one attendance in history, paving the way for a robust new year. IMAX captured 5% of the Chinese New Year box office to date with 1% of the total screens, marking its highest percentage of first-day results ever. Notably, 7 out of the top 10 highest-grossing theaters nationwide were IMAX venues, highlighting the audience's strong preference gravitating toward the IMAX experience. This year's Chinese New Year holiday is widely acclaimed as the strongest in history, with exceptional audiovisual effects recognized as a key factor in drawing audiences to theaters. Five blockbusters landed in IMAX theaters, marking the largest lineup in history, including "Creation of the Gods II: Demon Force," featuring IMAX's exclusive aspect ratio; "Operation Hadal," a Filmed for IMAX title shot entirely with IMAX certified camera; "Nezha 2," "Detective Chinatown 1900," and "The Legend of the Condor Heroes." With their strong IP appeal, diverse genres, and high-quality audiovisual spectacles, this robust lineup caters to a broad audience demographic, creating significant momentum for IMAX's Chinese New Year holiday window. Hashtag: #boxoffice #chinafilmmarket #chinafilm #Imax #ImaxChina #HK1970 The issuer is solely responsible for the content of this announcement. IMAX China

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