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25 Products If Your Hair Is In Its Glow Up Era

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Stop neglecting your locks. They're begging for attention. 1. A reparative Ouai hair treatment mask because your dry, color-treated, and damaged hair could use a glow-up. This formula contains shea butter, hydrolyzed keratin, and proteins that will work together to help hydrate and soften your hair. Plus, it's free of parabens and phthalates! Promising review:"Love this hair mask. My hair is recently processed and a little frazzled. This mask made it soft and touchable, and the scent is heavenly! It smells like high-end perfume, though much more subtle. I have used it both as rinse-out and as leave-in." — Mary Anne Mong Get it from Amazon for $38 (available in two formulas). 2. Or an inexpensive in-shower K-beauty hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair in just 5–20 minutes. TBH I'm already obsessed with your hair evolution! Promising review:"As someone who frequently colors and bleaches my hair, I've tried various repair treatments, including Olaplex, K18, and Boldplex. While all of them have improved my hair's quality, this protein treatment stands out as my favorite. The results are impressive—my hair feels repaired, with improved texture and shine, especially after chemical treatments. If you're looking for an affordable alternative for high-end brands like Olaplex or K18, this is definitely worth trying." — One Woman Says Get it from Amazon for $7.76. 3. A delightfully scented foaming mousse formulated with coconut and shea oils that'll help to hydrate hair, define curls, and combat frizz. It's also a great mousse to use atop natural protective styles like knotless braids. Promising review: "Possibly better than Deva Curl foam mousse, and I can buy six of these for the price of one Deva Curl. This stuff is awesome. I have type 2c curly hair that, without mass product, gets like Krusty the Clown frizzy. I've loosely been following curly girl routines, sulfate/paraben/yada-yada free shampoo and conditioner, curly girl microfiber towel, satin pillowcase, the whole nine yards. I usually have to put serum, mousse, and sometimes hairspray in it to make it look decent, but then it's all crunchy. I used this stuff on my damp hair and let it air dry, and my hair looked so nice, and it was soft, too, not crunchy. I actually had some nice curls form. So if you're at the end of your rope with your unruly hair, give this stuff a try, and if it doesn't work for you, it was only $4, not $24." — MrsT 111111 Get it from Amazon for $3.98. 4. Or a curly hair John Frieda air dry styling foam if you're avoiding heat but still want perfect ringlets. This smooth and non-sticky foam will help grant your wish while also creating a barrier around each curl so they stay in perfect shape. Promising reviews:"I have tried numerous products on my daughter's curly hair, and this is the first one that really seems to work!! It tames the frizz without leaving it crunchy." — Abbey "I love that this product does not weigh down my hair. I put this product in my hair and there's no blow-drying needed. My hair is not sticky or crunchy. I totally recommend this product. Natural curls with no frizz" — 1Kittydog Get it from Amazon for $9.39. 5. A Briogeo micro-exfoliating shampoo formulated with charcoal and coconut oil. Reviewers rave about this hair care essential because it helps their scalp feel clean and effectively removes dandruff. Amazon Promising review:"So for almost 2 years, my scalp was going through it and was always dry, creating pretty big and noticeable flakes. I had a great hair routine before and started exploring shampoo/conditioner brands and dandruff shampoo products. After giving these products time, nothing changed. I was hopeless. A friend recommended this shampoo to me. OH MY GOD. After two washes, it's a massive difference. Barely any flakes, probably even nonexistent. Highly recommend this product." — Briana Torres Get it from Amazon for $15+ (available in three sizes). 6. Or a clean and vegan shampoo since it was made with all hair types and sensitive skin in mind. If your goal is smoother hair with less frizz, and if you love a good lather, this sulfate-free shampoo is prolly for you! Seen is a small business created by Dr. Iris Rubin, who realized that haircare is an essential part of skincare. This woman-owned haircare business creates non-comedogenic products. Promising review:"I bought this product because my scalp was constantly itchy and dry. I have tried various dry scalp shampoos, dandruff shampoos, and coal tar products, hoping to find relief, but nothing worked. After a week of use, my skin feels relieved; not only is the itchiness gone, but my skin is no longer white and chalky. An added benefit is my hair feels so soft, and I seem to be losing less hair." — Lee Pilkington Get it from Seen on Amazon for $29 (available in two scents). 7. A hassle-free interlocking tool that'll help you maintain your gorgeous locs. This flexible and non-slip tool automatically adjusts to fit the size of your locs, so it's super easy to use! Amazon, Promising review: " I went from paying $165 and up per retightening to no longer having maintenance costs. If you have locs, this is a must, even if it's only used between appointments to freshen up your edges. It comes in a nice case and pouch, so between those two, I have not lost the tiny item yet. For me, this literally never happens because most small items I own are lost before I blink. Virtually pain-free compared to the sisterlock tool — because of its smooth coating, it glides easily through your locks. It is large enough to hold comfortably for hours because I am slow, and the instructions are easy to understand. I have small to medium sister locks and could not be happier with the new freedom I have." — Kiara Hepburn Get it from Amazon for $17.99. 8. A bottle of Fanola purple shampoo to help brighten your hair without spending $$$ on a trip to the salon. It tones down pesky, brassy hues so your hair's color is more even. Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!). "It tones my blonde very well and IMO is a bit better than Olaplex's purple shampoo. I've tried others and always go back to this." — Katie For more info, check out our Fanola No Yellow deep dive. Get it from Amazon for $12.25+ (available in two sizes). 9. An eight-second L'Oréal lamellar rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds. No need to wait 10 long minutes to rinse your hair out. This treatment targets damaged areas to help give you smooth and shiny hair that's easier to style. Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair. Promising review:"I don't usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" — Theressa Hailey Get it from Amazon for $10.97. 10. A bottle of dandruff shampoo made with ketoconazole to help relieve and control flaking, scaling, and itching caused by dandruff. If you're so scared of shedding dandruff that you haven't worn a black top in forever, you need to try this shampoo. Read more about ketoconazole shampoo at Cleveland Clinic. Promising review:"If I could give this product more than 5 stars, then I would!! My husband has suffered from extreme dandruff/Psoriasis for years to the point that he would pick constantly at his scalp. I would be able to visually see large sores and peeling skin chunks constantly, no matter what shampoo/treatment he would use. I found this product by chance and told my husband about it, who was willing to give it a chance (he'd more than given up on finding a solution to his problem at this point). After two shampoos he said that he absolutely noticed a difference and did not feel that he had to scratch his scalp. His sores healed within a week, and now he has a clean, itch- and flake-free scalp! This stuff worked absolute wonders for us, and I would recommend it to anyone with slight dandruff issues to extreme psoriasis conditions!" — Tabitha C. Get it from Amazon for $14.79. 11. A non-greasy 10-in-1 leave-in spray that conditions, detangles, and protects against heat. Basically it's a miracle in a bottle. If you're on the lookout for something to help prevent breakage that'll also leave you with a healthy-looking sheen, this is the hair treatment for you. Mane Club is a small haircare business making cruelty-free and vegan products. BuzzFeed editor Elizabeth Lilly loves this spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me not to recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends." 12. Or a 5-in-1 Elizabeth Mott leave-in hair primer and heat protectant because your flat iron is your hair's best friend and number one nemesis. Comprised of eight herbal extracts, this multi-tasking formula repairs, smooths, and polishes hair. Plus, some reviewers say this helps with humidity-induced frizz as well as dealing with tangles! Amazon Promising review:"I've tried various hair products, but this has quickly become a staple. This leave-in treatment is lightweight and doesn't leave any greasy residue, which is a major win for anyone looking to avoid buildup. I noticed a visible difference after just one use — my hair felt softer, looked shinier, and was significantly easier to manage. It also seems to cut down on frizz, which is a lifesaver in humid weather. It pairs well with my styling tools, protecting my hair from heat and helping my style last longer. This product feels like a professional treatment without the salon price. Definitely a new must-have in my hair care lineup!" — Tracy Get it from Amazon for $16.99. 13. A Revlon hot air brush for drying, styling, AND adding volume to your hair in one fell swoop! With this oval brush, you can say goodbye to tangles and frizz. And there's no need to go to the salon for a "proper" blowout when you've got this at home! Have coilier hair? This paddle brush might work better for you! Promising review:"I have a headful of thick, wavy, shoulder-length hair. I sometimes wear it curly, but when I want it smooth, this tool is a huge time saver. I used to have to section my hair and spend a half hour or more flat ironing it. I still section it a little, but I can go from a big mop of mess to a sleek flip in very little time. I just spritz my hair and go to work. I have arthritis, and it is a big bonus that the handle is big, so I don't have to use a pinch grip to hold it. I also have shoulder pain, and the less time I can spend with my arms over my head, the better. This tool is worth every penny." — Anonymous Get it from Amazon for $32.99+ (available in three colors). 14. A set of satin pillowcases so you can protect your hair (and skin) from the abrasiveness of cotton pillowcases. Its luxurious silkiness will also make you feel like the royalty you are. 👑 Amazon Promising review:"My mom started me with satin cases as a teenager. I'm 77 and have no wrinkles except when I smile. It doesn't tug your face, and it's also good for maintaining your hairstyle. I bought some for my 8-year-old niece because her hair is so tangled in the mornings!" — Margie Todd Get a set of two from Amazon for $7.99+ (available in five sizes and 35 colors). 15. An anti-frizz OGX curl-defining cream made with argan oil if you're looking to give your hair volume, shine, and bounce! And it'll keep your hair soft (no crunch here) and brushable while giving you long-lasting curls! Perfect for use with a diffuser to get that va-va-voom volume. Plus, it's sulfate- and paraben-free! Promising review:"I've been using this for a while, and a lot of people ask what I use for my curls. I highly recommend it. For reference, I have average/thin hair with 3a-style curls. This curl cream doesn't make my curls look greasy and doesn't weigh down my hair." — M.R. Get it from Amazon for $7.97. 16. A multipurpose honey-infused hair oil that can moisturize and soften hair, tame frizz and flyaways, and rebuild and repair dry hair. It's designed for all hair types and textures, so if you're looking for a shine that'll rival the sun's, you need to try this! Sephora Promising review: "I use this product every single day, and I love it so much. As someone with frizzy hair, this is a lifesaver. It leaves your hair soft and shiny. It also has a very pleasant honey scent that makes your hair smell better!" — Cbear205 Get it from Amazon for $46 or Sephora for $25. 17. An argan oil hair mask to help heal and hydrate dry and damaged hair. This sulfate- and paraben-free treatment will help wash away excess oils and dirt and restore your hair's shine. Get salon-quality hair in as little as five minutes! Promising review: "Absolute game-changer. My curls had absolutely no life in them, and now my curls are forming ringlets again. Before, whenever I wore my hair curly, I used so much product to make it look the way it does now. But now, all I do is put this in while I shower and then put oil in my hair when I get out, and then I'm done. My hair has never looked or felt better." — Morgan Get it from Amazon for $14.99. 18. A Sol de Janeiro hair and body fragrance mist whose notes of pistachio, salted caramel, and vanilla will have you (and those close enough to you to smell you) reminiscing about a Brazilian beach — even if you've never been to Brazil. Promising review:"It smells fresh and clean. Exactly what I was looking for. I bought some expensive Dolce perfume, but this body mist is stepping on necks. TRUST ME. No need to layer this scent unless you want to." — Noel Get it from Amazon for $25 (available in two sizes and seven scents). 19. A heatless curling set for getting overnight curls and luscious waves without the threat of heat damage! Promising review:"This fully took over my curling iron. I find no point in curling my thick hair when I can spend five minutes the night before twisting it around this wand. It's easy, sleeping isn't impossible, and I wear it all the way until I walk into work. I keep hairspray in my car. And I get compliments daily." — Carly Marie Get it from Amazon for $15.98+ (available in 10 colors). 20. And if you're not scared of heat, a rotating ceramic hair curler — just insert a section of your hair into the curler's chamber and let it work its magic! Getting the perfect ringlet just got easier. Promising review: "I have really coarse, thick curly hair that never wants to take a curl. This worked so well and the curls last most of the night even without hairspray. It is so easy to use and pretty quick. My arms didn't get tired and my hands didn't get burned. Absolutely love." — Krystin Hawkins Get it from Amazon for $72.89+ (available in four colors). 21. A nourishing, 3-in-1 Dae dragonfruit styling cream that'll define curls, prep blowouts, and smooth styled hair. Rich in antioxidants and moisture-locking enzymes, this hydrating formula will also help control frizz and shine. Basically, you can't really have a bad hair day with this magical cream! Dae is a small business that specializes in haircare and styling products. Promising review:"This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." — Pedro ramos Get it from Dae on Amazon for $30. 22. A lightweight Pattern (by Tracee Ellis Ross) leave-in conditioner whose blend of oils, aloe, biotin, and honey makes for a magical formula. It'll not only help detangle your hair but also prevent frizz and define your curls. And if you thought it was done, it'll also seal in moisture to keep your hair hydrated! Promising review:"Never has my hair so loved a leave-in conditioner! Excellent for after washing as well as for styling days after. Excellent slip and curl definition." — OrchidsInBloom Get it from Amazon for $12+ (available in three sizes). 23. An Arctic Fox semi-permanent hair dye to achieve out-of-this-world coloring sure to make you stand out from the crowd. This vegan formula is gentle enough for frequent use and even conditions your hair as it colors it! Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." — Rebecca Get it from Amazon for $13.99+ (available in 2 sizes and 33 colors). 24. A shower-friendly detangling brush — its flexible bristles will gently loosen knots, potentially preventing breakage or other damage. This Wet Brush can handle all hair types and even has a hook handle so you can hang it in your shower when you're done. 25. A super-strong large hair claw clip whose curve and grip are made to handle all hair types and textures. Got big hair? That's no problem for this cutie patootie! Amazon Teleties is a small business! Promising review:"I have very, very thick hair, and most clips are too flimsy. This one is very well made, I love that it has extra teeth, and it holds all my hair extremely well. Love the color and the style!" — Amazon Customer Get it from Teleties on Amazon for $14.99 (available in three styles). You when people ask if you've done something new to your hair.