Latest news with #DevinAllen
Miami Herald
15 hours ago
- Entertainment
- Miami Herald
HBCU Greek Life celebrated in shoe campaign
Under Armour has launched a new HBCU-focused social media campaign, "Sisterhood in Style," to celebrate the Spring/Summer release of its latest lifestyle sneaker, the UA Echo. The campaign spotlights historically Black colleges and universities (HBCUs) and Greek life. Shot on the campuses of Bowie State University and Morgan State University, the series highlights the creative energy and cultural pride found at these Maryland-based institutions. Baltimore photographer Devin Allen led the visual production. His work captures members of Alpha Kappa Alpha Sorority, Inc.-the first Black Greek-letter sorority for college women-styled in bold and expressive outfits. These looks honor deep traditions while showcasing individual flair. Alpha Kappa Alpha Sorority was founded at Howard University in 1908. The UA Echo sneaker features a striking pink and green colorway, inspired by the signature colors of AKA. It is now available for purchase online at $150. According to a news release from Under Armour, "Sisterhood in Style" goes beyond a product showcase. The campaign underscores the company's broader commitment to innovation, culture, and community. "This campaign empowers the next generation to show up boldly, break boundaries, and define their own style codes," Under Armour stated. Bowie State and Morgan State are long-standing HBCU partners with Under Armour. This initiative continues the brand's focus on inclusive design, cultural storytelling, and authentic campus engagement. Devin Allen is a Baltimore-based photographer and activist known for capturing powerful images that highlight Black life and social justice. He rose to national prominence in 2015 when his photo of the Baltimore protests after Freddie Gray's death appeared on the cover of Time magazine. Allen uses his lens to tell authentic stories of his community, blending art with activism. Committed to youth empowerment, Allen also founded "Through Their Eyes," a program teaching photography to Baltimore's inner-city youth. The post HBCU Greek Life celebrated in shoe campaign appeared first on HBCU Gameday. Copyright HBCU Gameday 2012-2025
Yahoo
3 days ago
- Entertainment
- Yahoo
Under Armour highlights Maryland HBCUs in new sneaker launch
A new social media campaign from Under Armour highlights Greek life at two of Maryland's historically Black universities. For a launch of Under Armour's newest lifestyle sneaker, the UA Echo, Baltimore-based photographer Devin Allen shot the 'Sisterhood in Style' campaign on Bowie and Morgan state university campuses, according to a Monday news release from Under Armour. 'The campaign spotlights collegiate women from the nation's first Black Greek-letter sorority for college women, styled in bold, expressive looks that reflect both tradition and individuality,' it says. 'More than a product spotlight, Sisterhood in Style reflects UA's broader commitment to innovation and community, empowering the next generation to show up boldly, break boundaries, and define their own style codes,' the news release says. The UA Echo sneaker, now in a pink and green colorway, is on sale online for $150. This isn't Under Armour's only collaboration with local schools. The company donated to the athletic programs at Baltimore City College and Baltimore Polytechnic Institute in October when it created new merchandise for the high schools. Have a news tip? Contact Racquel Bazos at rbazos@ 443-813-0770 or on X as @rzbworks.
Yahoo
3 days ago
- Entertainment
- Yahoo
Under Armour highlights Maryland HBCUs in new sneaker launch
A new social media campaign from Under Armour highlights Greek life at two of Maryland's historically Black universities. For a launch of Under Armour's newest lifestyle sneaker, the UA Echo, Baltimore-based photographer Devin Allen shot the 'Sisterhood in Style' campaign on Bowie and Morgan state university campuses, according to a Monday news release from Under Armour. 'The campaign spotlights collegiate women from the nation's first Black Greek-letter sorority for college women, styled in bold, expressive looks that reflect both tradition and individuality,' it says. 'More than a product spotlight, Sisterhood in Style reflects UA's broader commitment to innovation and community, empowering the next generation to show up boldly, break boundaries, and define their own style codes,' the news release says. The UA Echo sneaker, now in a pink and green colorway, is on sale online for $150. This isn't Under Armour's only collaboration with local schools. The company donated to the athletic programs at Baltimore City College and Baltimore Polytechnic Institute in October when it created new merchandise for the high schools. Have a news tip? Contact Racquel Bazos at rbazos@ 443-813-0770 or on X as @rzbworks.
