Latest news with #DiannaSingh
Forbes
4 days ago
- Business
- Forbes
This New Effortlessly Chic And Inclusive Caftan Brand Will Be Your Summer Uniform
Models wearing Dianna Singh The Classic Caftan Life is better in a caftan. That's essentially Dianna Singh's motto. According to her philosophy, life is about to get a lot better for many people, thanks to her newly launched eponymous brand of caftans and matching sets. 'To me, a caftan is just the most joyful garment ever,' Singh says. 'I think it is scientifically impossible to be unhappy while you're wearing a caftan. What appeals to me about caftans and sets and anything that I'm making is that they are celebratory, they are non-exclusionary and they are statement making, but they're not fussy, and those are a lot of the same qualities that I love about beauty. So that is what brought me here.' A veteran beauty editor, Singh previously was on staff at InStyle and is currently the Features Director at Allure. She attended the Fashion Institute of Technology (FIT) with the intent to work in fashion but fell into the beauty world. 'I ended up staying there because I loved how joyful and celebratory it was, and the connectivity of it all,' she says. 'In my mind, there's always been a little voice that's said, 'what if you could bring that to fashion?' This feels like the vehicle to do that.' Dianna Singh wearing The Fancy Set True to her ethos, the entire Dianna Singh line is ebullient with a touch of whimsy. Don't expect any black or neutrals here—the line has a beautiful, bright color palette, featuring vibrant hues like Kelly green and tomato red caftans. The matching sets include the brand's cheery signature print and a classic lavender seersucker. Adding matching sets to the collection simply made sense. 'For those same reasons of caftans being cool and comfortable, easy-to-wear sets take the guesswork out of getting dressed, so they feel related to me in that way, in terms of ease, and you don't have to think about it,' Singh says. 'You put it on, you look good, you can go about your day. It gives options for folks who maybe aren't as familiar with the caftan world. It's a nice entry point as well; I suppose we can't wear caftans with absolutely everything, although I would argue you could. It adds a spice but still feels like it's that same core value.' Dianna Singh is a reflection of its founder's signature personal style. Unsurprisingly, Singh looked to her own closet while designing the collection. 'I've been collecting caftans for years,' she says. 'A pain point for me in collecting them has been the price point. There are a lot of great brands out there that are at a higher price point, and I certainly recognize that they're using handmade materials and perhaps they have hand-tied sequins and those details, and I certainly think there is a place for that. But in terms of those everyday, I want to feel really good in this, I could wear this to a wedding and dance in it kind of caftan, it was hard to find those. It's taken me years to amass my current caftan collection, so I figured I could take the guesswork out of that for folks.' Singh collects matching sets as well. Models in Dianna Singh The Swing Dress 'I love a great print,' Singh says. 'You can tell by my married name that my husband is Indian, and I really got into the Indian design world when I was working on planning our wedding a couple years back, and just fell in love with all the gorgeous prints and colors. That's reflected in the line as well.' Though Singh is clearly a dedicated caftan wearer, she is aware the silhouette can be overwhelming to some. That's why she shows plenty of ways to wear them on her social media platforms, including Instagram and TikTok. 'I want to show how people style and wear them in real life because it can be a little intimidating,' she says. 'It's more fabric than maybe people are used to wearing. I love a big, chunky earring. I love a little kitten heel to dress it up. The beauty of it, too, is if you want to ease into things, wear it as a beach cover up or by the pool, and get used to and get with the go the flow of it all. I was wearing one of our early samples on a dance floor at a wedding recently, and it just flows. It's hard to say no to; it's a very convincing garment. I don't do a belt typically, but you certainly could. Don't be surprised if the belt comes off by the end of the night; you'll be fully embracing it.' Singh had been dreaming of creating the line for years—she considers it a lifelong pursuit in many ways—and once she took action it took about a year to come to fruition. She started with mood boards, taking inspiration from Slim Aarons imagery from the 60s, with lounge-y poolside vibes top of mind. She brought those images, along with her own sketches, to her manufacturer. Models in Dianna Singh The Fancy Set and The Drawstring Dress 'I was lucky to be introduced to a manufacturer in India, and it felt like the stars aligned,' Singh says. 'That was a great partnership, and they've been lovely to work with, and it's great to know that the line is being made there. I'm excited to see the possibilities of the beadwork and fabrics that can be made there because the sky is the limit with their beautiful textiles.' Most of the textiles are sourced from India as well, and eventually they will be entirely. Inclusivity is also of the utmost important to Singh. 'One thing I love about the beauty world is the fact that it is non-exclusionary,' Singh says. 'Anyone can swipe on lipstick and that's something that I love about caftans too. At any body shape, at any body size, a caftan can work for you, and they grow with you. I've had a lot of folks reach out in the last couple days saying, 'I'm pregnant' or 'I'm going to be pregnant. Can I wear this?' Yes, it will grow with you. It might fit you a little differently, but the flexibility of the garments is so special and so universal.' To illustrate that size diversity, all of the models on and the social channels represent that. 'I want our models to reflect our world and you will always see a diverse range of models from us,' Singh says. 'Whatever size you are, I want you to look at our site and our social media and see yourself.' The Dianna Singh Bow Tie Caftan Dianna Singh is currently only direct to consumer, but Singh plans on doing trunk shows and expanding to select hotel boutiques, which is fitting given the nature of the line. 'Direct to consumer is a great fit for us right now so I can learn about our customer,' Singh says. 'I'm already seeing the orders roll in and what folks are gravitating towards, the sizes they're looking for, the questions they're asking. It's a great container for experimentation and figuring out next steps.' The brand is self-funded. 'I haven't received outside financial investment, but I'd be remiss not to mention the investment of time, advice and encouragement that I've received from many of my colleagues along the way,' Singh says. 'It was an investment to start it, but to be small and nimble, especially in the current climate, is an advantage. While we of course want to grow, right now we can use our size to our advantage.' With tariffs looming over many brands, Singh sees their small stature as a plus because they can react in real time. Dianna Singh in The Classic Caftan As the height of travel season commences, the launch timing isn't a coincidence. 'Caftans are certainly at their peak popularity in the summer,' Singh says. 'I am an advocate for caftans all year round, and I hope will convert a lot of folks into thinking the same way, but I do think the summer season is prime time. We've already heard from a lot of people who are headed off to places like Italy or Greece that they can't wait to wear their caftans there. They're also very packable. They might need a quick steam once they come out of your suitcase—because who doesn't after a long flight—but they are made to travel with.' This is just the beginning for Dianna Singh. She's considering expanding into knit sets and beyond. 'I'm excited to build relationships with our customers and follow their lead to perhaps other categories,' she says. 'I've had a few requests already for caftans for men and for children, so I'm listening. I'm hearing that a lot of folks like the idea of slipping on a little caftan on their mini me and matching, which I think is fun. Ultimately, I wouldn't rule out anything beauty related, maybe down the line; once a beauty editor, always a beauty editor. Obviously, I'm not a beauty brand, but I am armed with a lot of beauty knowledge and bringing that into fashion is a unique proposition, and I'm excited to see where it goes.'
Yahoo
02-06-2025
- Business
- Yahoo
Tylenol Has Launched Its First Supplement to Support Muscle and Joint Health
Tylenol is betting big on the supplement market. The company best known for its pain relief medications featuring acetaminophen on Monday is entering the supplement category with its base product Proactive Support From the Makers of Tylenol, $20, a muscle and joint support supplement and an additional product with added stress support for $24, both available at all retailers where Tylenol is sold. This marks the company's first foray into drug-free pain solutions. Both products come with a month's worth supply of a single daily capsule. More from WWD Dianna Singh Is Taking Beauty Cues for Her Fashion Brand EXCLUSIVE: Fifteen Years After Hitting the Market With Its Signature Greens, AG1 Is Launching a Sleep Supplement Can Beauty Dupes Coexist With - or Even Benefit - the Products That Inspire Them? According to the Tylenol team, the move into supplements was strategic in order to be able to offer consumers both reactive support with medication and proactive support with this new product. 'I constantly heard from consumers and pain sufferers that they want a full, robust toolkit to manage their pain,' said Jennifer Gow, head of U.S. pain at Kenvue, who has worked at Johnson & Johnson and now Kenvue for the past 17 years. 'Being the leader of the category and being Tylenol, it made sense for us to provide both drug and non-drug solutions… We hear from consumers that they want to be more proactive about managing [and] preventing pain.' According to Gow, the team had always been exploring the opportunity to enter this category, and given the increased consumer demand and discovery of a differentiated formula, now was the right time. The product specifically uses a proprietary blend of turmeric and tamarind called TamaFlex, as well as cucumber extract, which are clinically studied ingredients that show joint and flexibility supporting properties. According to the company, the product should start working within five days compared to a leading competitor at seven days. The version with added stress-relief benefits is also formulated with sceletium extract for its calming effects. 'We talked to health care professionals, and 84 percent of them said they would consider providing this specific formula,' Gow said. While Tylenol is targeting a variety of consumers who may experience pain with this launch, Gow identified a few specific ones, particularly those 40-plus. 'Recently, we have been reaching out to our transitional consumer… or that type of consumer who is going from acute, occasional pain to more regular, but it isn't always on a daily basis. Those transitional consumers are the people who can start being more proactive about their health,' she said. In addition, Gow pointed to perhaps a more niche consumer but a still important market, such as the person in their 20s experiencing joint pain from marathon training. It's also an ideal support product for someone experiencing chronic pain to help manage symptoms. 'You don't age out of this product, but the earlier you can start, as you're starting to feel that joint discomfort, that's the best time to be more proactive about this,' said Gow. As these products launch, they will be strategically placed directly next to Tylenol on the pain aisle rather than merchandised with other supplements. According to Gow, the company surveyed consumers and an overwhelming amount said they would want to see it in retail this way. To introduce the product, the company is employing traditional national media as well as tapping comedian and actress Molly Shannon for content that will be used primarily on social media. 'She's going to be talking a lot about this launch, and how she had a very active comedic career, and to stay active now, she partners with us and takes Tylenol Proactive Support, as well as all of the other things that she needs to do to stay active,' said Gow. In addition, the company will partner with other creators and experts to discuss their pain prevention routines, including this new product, sleep, exercise and more. As far as expanding in the supplement category, there could be more to come. 'I see big opportunities for us in the future. We're partnering with our research and development team to see what's next,' Gow said.
