Latest news with #DigimarcEngage
Business Wire
29-04-2025
- Business
- Business Wire
Digimarc Enables One of the CPG Industry's Largest Global Rollouts of 2D Barcodes with Unilever, Improving Retail and Consumer Experience
BEAVERTON, Ore.--(BUSINESS WIRE)-- Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking and product digitization technologies, today announced it will deploy one of the consumer packaged goods (CPG) industry's largest global implementations of GS1 Digital Link-enabled 2D barcodes with Unilever. This rollout will put Unilever at the forefront of the retail industry's preparation for Sunrise 2027, when 2D barcodes become standard at point-of-sale worldwide. It will also make Unilever one of the first companies to anticipate and adopt the European Union's Digital Product Passport (DPP) regulation, reinforcing its commitment to sustainability and accessibility. "We are proud to be leading the industry in pioneering how we help democratise access to product information," said Aaron Rajan, Vice President - Consumer Technology, Unilever. "Deploying innovative solutions such as Digimarc Engage means that our unmissably superior brands not only keep pace with technological advancements but also shape the future of retail. 'Unilever's multi-phased rollout will ultimately integrate 2D barcodes across 45,000 products (SKUs), spanning iconic brands such as Dove, Vaseline, Hellmann's and Knorr.' 2D barcodes, an advanced version of traditional barcodes, can store large amounts of data in a small, scannable and accessible format on packaging. Specifically, 2D barcodes have the potential to connect consumers to key resources online, including details on nutrition, recipes, and usage instructions. By adopting this innovative technology across its packaging, Unilever aims to improve product data accessibility and deliver superior experiences for both retail partners and shoppers. It also enables a future-ready solution to meet regulatory requirements and keep pace with industry shifts. "Unilever sets a benchmark for the CPG and retail sectors. Beyond revolutionizing point-of-sale processes, these solutions empower brands to foster deeper consumer connections, build loyalty, and unlock transformative data insights in the era of AI-driven decision-making,' said Ken Sickles, Chief Product Officer, Digimarc. 'This also paves the way to making products truly accessible for everyone.' As a leader in the development of the GS1 Digital Link standard, Digimarc has been instrumental in advancing industry-wide adoption. Digimarc Engage, built on the Illuminate platform, integrates GS1 Digital Link capabilities with dynamic intelligence, enabling brands to create a direct, personalized communication channel with consumers. This innovation supports regulatory initiatives like Europe's DPP while facilitating industry-wide transformations such as Sunrise 2027. About Digimarc Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global leader in digital watermarking technologies. For nearly 30 years, Digimarc innovations and intellectual property in digital watermarking have been deployed at a massive scale for the identification and the authentication of physical and digital items. A notable example is our partnership with a consortium of the world's central banks to deter counterfeiting of global currency. Digimarc is also instrumental in supporting global industry standards efforts spanning both the physical and digital worlds. In 2023, Digimarc was named to the Fortune 2023 Change the World list and honored as a 2023 Fast Company World Changing Ideas finalist. Learn more at About Unilever Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024. For more information about Unilever and our brands, please visit
Yahoo
27-02-2025
- Business
- Yahoo
Digimarc Corp (DMRC) Q4 2024 Earnings Call Highlights: Strategic Shifts and Market ...
Release Date: February 26, 2025 For the complete transcript of the earnings call, please refer to the full earnings call transcript. Digimarc Corp (NASDAQ:DMRC) has identified two compelling paths to near-term profitability, focusing on authentication use cases. The company is making significant advancements in the area of copy detection, copy deterrence, and tamper evidence, which open new market opportunities. Digimarc Corp (NASDAQ:DMRC) is focusing on retail loss prevention, particularly in securing gift cards and combating price lookup fraud, with a potential TAM of $900 million to $1.5 billion. The company has signed significant digital link deals and expects to capture a fair share of the market through its Digimarc Engage platform. A corporate reorganization is expected to reduce costs by approximately 25%, increasing agility and speed in operations. The large commercial customer deal discussed in previous calls has not been finalized, leading to uncertainty in revenue projections. A $3.7 million DRS contract is expected to lapse due to changes in government requirements, impacting revenue. Ending ARR at the end of Q4 was $20 million, down from $22.3 million the previous year, indicating a decline in recurring revenue. Subscription revenue decreased by 10% in Q4, reflecting challenges in maintaining existing contracts. The company is exploring strategic alternatives, including going private, which introduces uncertainty about its future direction. Warning! GuruFocus has detected 3 Warning Signs with DMRC. Q: How is Digimarc planning to allocate resources following the reorganization to pursue the large commercial customer opportunity while pivoting to a new go-to-market strategy? A: Riley McCormack, CEO, stated that the opportunity with the large commercial customer is still very much alive, and they are in ongoing conversations about potential next steps. The focus is currently on other areas, but they are prepared to support this opportunity when the customer is ready. Any agreement reached would likely be de-scoped, but this does not necessarily mean a reduction in potential revenue. The company is not building its 2025 plans around this opportunity, so any progress would be considered significant upside. Q: What products and opportunities are expected to drive sequential ARR growth throughout 2025? A: Riley McCormack highlighted that gift cards and physical anti-counterfeit solutions are expected to be significant contributors to ARR growth in 2025. While there are exciting greenfield opportunities in new types of watermark applications and other authentication technologies, these are expected to have a more substantial impact in 2026 and beyond. Additionally, revenue from Digimarc Engage and digital link deals in the U.S. and Europe are anticipated to contribute to growth. Q: How will the new run rate of operating expenses impact the path to free cash flow break-even or positive figures? A: Charles Beck, CFO, explained that the company expects to achieve significant cost savings from the reorganization, with over $5 million in cash costs being removed per quarter starting in March. This reduction, combined with expected revenue growth, positions the company to reach non-GAAP profitability by no later than Q4 2025. The trajectory of ARR growth will determine the exact timing. Q: What is the timeline and expected outcomes for the Belgium pilot project related to Digimarc Recycle? A: Riley McCormack stated that the Belgium pilot is intended to demonstrate the higher quality and quantity of recyclables, which is crucial for compliance with upcoming European regulations. The pilot will also highlight the novel data generated by Digimarc's technology, which could catalyze broader adoption. The focus is on proving the technology's impact on recycling quality and quantity, with the data's value expected to become more apparent during the trial. Q: What are the implications of the $5.8 million ARR contract that lapsed, and is there potential for it to be renewed? A: Riley McCormack clarified that the $5.8 million contract that lapsed is still under discussion for potential renewal. The company is in conversations with the customer about expanding the contract, and any renewal would be considered significant upside to current expectations. The lapse does not reflect a loss of relationship with the customer, as they remain engaged in discussions. For the complete transcript of the earnings call, please refer to the full earnings call transcript. This article first appeared on GuruFocus. Sign in to access your portfolio
