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Business Wire
02-05-2025
- Business
- Business Wire
The Role of Visual Content for Journalists and PR Professionals
Visual Storytelling in Journalism and Public Relations Public relations is only one component of a robust marketing communications strategy. In addition to press releases, it's essential to share your news through various channels, including advertising, content syndication, email, and social media. Using multiple avenues ensures your content has a broader reach and makes a greater impact. Visual content is a key tactic in communication strategies. Multimedia serves an important role for comms pros and journalists. Integrating multimedia elements such as videos, infographics, and interactive media content can capture audience attention more effectively than text alone. Visual assets allow for storytelling that resonates on an emotional level, driving higher engagement and conversion rates. Business Wire often sees multimedia press releases shared by clients outperform text-only releases in both release views and link clicks. Business Wire's multimedia Interactive Media releases engage audiences 30-50% more than traditional text-only releases. For journalists, multimedia enriches news stories by providing visual and audio context that complements written content, making complex information more accessible and compelling. Multimedia helps tell stories more dynamically, cater to diverse audience preferences, and improve overall understanding. Video is becoming a key source of online news, especially with younger groups. (Digital News Report 2024, Reuters Institute) Stories containing images or videos are more likely to be shared. (The State of Journalism, Muck Rack) Journalists consider multimedia assets to be the most valuable feature of a newswire service. (Business Wire Journalist Feedback Survey) Join Business Wire and The Associated Press for an insightful webinar exploring: Journalism's transformation over time and the impact on PR strategies Video content and how it enhances media coverage Insights about how journalists research the stories they cover The value of custom multimedia assets Meet the Panelists Peter Solomon Banda is an Assistant News Director within the world's most respected news organization, a role that follows a dynamic decades-long career in the field as a video journalist, text reporter, and ad hoc photographer. He has wide ranging experience in breaking news coverage in text, photo, and video and currently manages an all-formats team of journalists in four states. Banda most recently led a video team that produced some of the most iconic images of the devastating impact of COVID-19 in New York City as well as managed the on-the-ground team covering the assassination attempt on GOP presidential candidate Donald J. Trump. Anthony Brito is a business development professional with over two decades of experience in multimedia content creation and licensing, distribution, and publicity solutions. Currently serving as senior director of content services at The Associated Press, he leads a team dedicated to forging strong relationships with brands and media firms, helping them maximize AP's extensive content creation and distribution capabilities. Before his journey with the AP, Brito gained experience in sales, account management, and leadership roles at Automatic Data Processing (ADP), Reuters, Bates USA, and the US Navy. Jerry brings over 30 years of delivering brand marketing success through identity, development, and campaign solutions to his role at Business Wire. Jerry's creative solutions to brand challenges have helped companies in industries ranging from high tech to healthcare, oil and gas to food and beverage, consulting to consumer services. He has guided teams and created strong brand solutions for companies such as Microsoft, Shell Oil, Starbucks, Boeing, AT&T, Nissan, The Home Depot, and many other noteworthy brands. A former copywriter, his passion lies in bringing out the true essence of a brand and building highly effective language and storytelling frameworks that drive high demand and fuel growth. When he's not brainstorming or shaping ideas with his team, you can find him at home in Colorado, maybe hiking and fly fishing somewhere in the wilderness of the Rockies.
The Star
24-04-2025
- Business
- The Star
Star Media Group to launch initiative to empower youths in digital content creation
Photo: FAIHAN GHANI/The Star KUALA LUMPUR: Star Media Group Bhd (SMG) is planning to create a digital ecosystem through a comprehensive talent development programme. Aimed at strengthening engagement with its young audience, the initiative would focus on empowering youths to create the kind of content they want to consume, said Deputy Executive Editor Christina Chin ( pic ). 'We want to equip young participants of our BRATs (Bright, Roving, Ambitious Talents) programme with the skills, ethics and training of a professional journalist. 'With these, they will have the ability to craft relevant, authentic and most importantly – engaging content, for their peers. 'It's about stories they want to read,' she said, adding that the initiative would encompass the revitalisation of SMG's award-winning platform. Chin said a recent survey by the organisation found that while youths were interested in news, they were particular about how it is presented. She was speaking during the WAN-INFRA Digital Media Asia 2025 session on 'Digital News Consumption Trends and News Avoidance' on Thursday (April 24). 'They are keen on educational, hyperlocal and global trends. 'The challenge lies in delivering concise, entertaining, relevant, informative and authentic content—elements that hold significant value for this demographic,' she said, adding that collaborations with learning institutions would be key to ensure the initiative's success. Fellow speaker Amy Ross Arguedas, who is a Research Fellow at the Reuters Institute for the Study of Journalism at Oxford University, said trust in the news media has remained stable in many countries last year. She said the Reuters Institute Digital News Report 2024 found that an average of 40% of people trusted news media most of the time. She said Malaysia, along with Philippines, Japan and South Korea, were among the countries which stood out due to a notable rise in trust levels towards news media. 'There's been a slight uptick in recent years, possibly linked to the Covid-19 pandemic,' she said. At another session on Thursday, Star Media Group's Head of Technology, Kevin Seng, shared with the audience the Group's success in improving its customer data platform. Seng spoke about Star Media Group's data-driven strategy in a session titled, 'Effective Use of Data in Newsrooms.' The two-day WAN-INFRA Digital Media Asia 2025 event ended on Thursday.
