03-05-2025
Shah Rukh Khan's New Harpic Ad Has A DDLJ-Maratha Mandir Link
Harpic will promote their partnership with Shah Rukh Khan through the TVC premieres at Mumbai's Maratha Mandir.
Shah Rukh Khan has always ruled over both hearts and television screens. He's also been a catch for advertisers, guaranteeing attention for their products. The actor is now set to enter into a new partnership. Wondering what we are hinting at? In a landmark collaboration, Harpic has announced Bollywood's beloved superstar Shah Rukh Khan as its new brand ambassador.
This partnership marks a significant moment for both the brand and the actor, as one of India's most trusted hygiene products joins hands with King Khan himself. The brand has already spectacularly launched this high-impact campaign on May 1.
The brand will unveil the partnership through TVC premieres, featuring SRK, at Mumbai's iconic Maratha Mandir. The premiere will take place right before the 11:30 AM screening of Khan's timeless romantic classic Dilwale Dulhanina Le Jayenge (DDLJ). It's not only a marketing move associated with DDLJ, but also introduces Harpic's brand message to a loyal fanbase in a grand cinematic setting.
Harpic, a name synonymous with toilet hygiene in Indian households, has long stood for cleanliness, protection, and care. With Shah Rukh Khan on board, the brand aims to take this message even further.
Commenting on the collaboration, Shahrukh Khan expressed his enthusiasm and said, 'Cleanliness begins with small but meaningful actions. I am proud to partner with Harpic, a brand that has championed hygiene and dignity in Indian homes for decades. I have great respect for the unsung heroes — homemakers — whose dedication ensures the health and happiness of families. They deserve the best."
By aligning with a trusted and influential figure like Shah Rukh Khan, Harpic aims to deepen its emotional connection with consumers across the country. With SRK's charm and Harpic's reliability, this collaboration promises to be both iconic and impactful.
Coming to Shah Rukh Khan's work commitments, the actor is set to appear next in King. The movie also features Suhana Khan and Abhishek Bachchan in pivotal roles. Recent reports suggest that Deepika Padukone will also be a part of the project. The shooting for King will begin in May. Siddharth Anand, who directed Pathaan, will helm the movie.
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