Latest news with #DimitrisPsillakis
Business Wire
01-05-2025
- Automotive
- Business Wire
Mercedes-Benz USA Helps Fuel the Dreams of the Next Generation During 2025 "Dream Days"
ATLANTA--(BUSINESS WIRE)--Mercedes-Benz USA (MBUSA) is proud to announce the launch of its 2025 'Dream Days' campaign, highlighting its partnership with Junior Achievement to provide students with long-term outcomes in areas such as financial literacy, career readiness, and entrepreneurial spirit. As part of MBUSA's commitment to corporate social responsibility, every 2025 Mercedes-Benz CLE Coupe sold helps send a student to a Junior Achievement program during the company's Dream Days campaign, running from May 1 to July 31, 2025. 'Mercedes-Benz USA is proud to help contribute to the education and long-term success of the next generation as part of our longstanding partnership with Junior Achievement. This collaboration unlocks a world of possibilities for students, and we're honored to continue working alongside Junior Achievement USA to bring transformative professional education and development to students across the country.' Dimitris Psillakis, President and CEO of Mercedes-Benz USA 'Junior Achievement is committed to helping young people pursue their dreams by giving them the learning experiences and support needed to lead choice-filled lives as adults. We are immensely grateful for the partnership with MBUSA and the ability to reach and impact more students through this joint effort.' Jack Harris, CEO of Junior Achievement USA "Mercedes-Benz Dream Days" Campaign Created in partnership with Merkley + Partners, the campaign supports a key moment in the year to build brand equity while breaking through the busy automotive summer sales season. This year's Mercedes-Benz Dream Days campaign helps connect customers to the Mercedes-Benz vehicle of their dreams that best expresses their individual style. The vehicles featured in the campaign include (all from model year 2025) the E-Class Sedan, CLE Coupe, C-Class Sedan, and EQE Sedan. Featured technology highlights include the Mercedes-Benz User Experience (MBUX) technology and Superscreen in the E-Class Sedan, which provides passengers with a groundbreaking digital experience. With the CLE Coupe, Mercedes-Benz is continuing its long tradition of sporty, elegant dream cars offering striking design and luxurious comfort to raise the benchmark in its segment. For more information on the Mercedes-Benz Dream Days campaign and more information on special offers, please visit: "Dream Days" Community Initiative MBUSA is dedicated to making a positive impact in the communities where employees live and work as part of the brand's national corporate social responsibility program, Driving Your Future. In addition to MBUSA's and Junior Achievement's combined efforts during the campaign and throughout the year, MBUSA will host an on-site job shadow day at their Atlanta office as part of Junior Achievement's annual student conference, Future Bound. During the event, students from across the country will experience various roles and responsibilities throughout the MBUSA organization. This event will help foster curiosity and show young people endless possibilities when it comes to choosing a future career path. MBUSA is honored to support and provide resources for students through this beneficial partnership and ongoing CSR efforts. To learn more about MBUSA's CSR initiatives and the Junior Achievement partnership, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Junior Achievement USA® (JA) Junior Achievement is the world's largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA learning experiences are delivered by corporate and community volunteers and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness, and entrepreneurship. Additionally, Junior Achievement is expanding its reach to 18-to-25-year-olds to provide young adults with critical life skills, as well as to pre-K youth to ensure children get a solid head start. Today, JA reaches more than 4.6 million students per year in nearly 100 markets across the United States as part of 12.5 million students served by operations in more than 100 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. For more information, visit
Yahoo
23-04-2025
- Automotive
- Yahoo
Mercedes-Benz USA and Atlanta Falcons Running Back Bijan Robinson Join Forces with Backpack Buddies of Metro Atlanta to Fight Childhood Hunger
More than 500 MBUSA employee volunteers packed over 6,000 meals with 7,200 pounds of food for children across the Metro Atlanta area during National Volunteer Week The National Volunteer Week initiative is part of MBUSA's corporate social responsibility mission, Driving Your Future, which supports educational and safety programming to empower the next generation ATLANTA, April 23, 2025--(BUSINESS WIRE)--In celebration of National Volunteer Week (April 21-25, 2025), Mercedes-Benz USA (MBUSA) and Atlanta Falcons Running Back Bijan Robinson teamed up with nonprofit Backpack Buddies of Metro Atlanta to provide essential food supplies and complete meals to Atlanta-based children facing food insecurity. Many students rely on subsidized school meals to receive proper nutrition throughout the week, leading them to face hunger on the weekends – an issue that can lead to difficulties learning, low self-esteem, delayed social and physical development and more. Backpack Buddies of Metro Atlanta works to bridge the gap for students who don't have access to nutritious food on the weekends and holidays, enabling the kids to focus, learn and fully thrive outside of the classroom. The meal-packing event was part of MBUSA's fourth annual National Volunteer Week initiative, featuring a week-long series of employee volunteer events that took place across the country. These efforts underscore MBUSA's national corporate social responsibility mission, Driving Your Future, which supports programming and resources necessary to foster development and empower young people for future successes. "At Mercedes-Benz, we understand the power of community and the importance of working together to empower the next generation. Volunteering has always been an integral part of our culture, and National Volunteer Week is a testament to the collective dedication of our employee volunteers who devote their time to causes that create positive change and help build stronger communities."Dimitris Psillakis, President and CEO of Mercedes-Benz USA "It breaks my heart to know that there are children in our city living in hunger. Food should never be a luxury — it's a vital resource and a basic necessity for everyday life. Providing resources to youth has always been incredibly important to me, which is why I'm so grateful to have partnered with Mercedes-Benz USA and Backpack Buddies of Metro Atlanta to provide nutritious meals to kids in our community. Every child deserves access to food and the resources they need to thrive—in the classroom, on the playground, and in life."Bijan Robinson, Atlanta Falcons Running Back and Mercedes-Benz USA Brand Ambassador The Backpack Buddies of Metro Atlanta volunteer event was held at MBUSA's headquarters in Atlanta on Monday, April 21, bringing together more than 500 MBUSA employee volunteers who assembled over 6,000 meals, totaling 7,200 pounds of food. These nutritious meals will be distributed to children across the Metro Atlanta area, helping to fuel their mental and physical well-being. "At Backpack Buddies of Metro Atlanta, we are so grateful for the support of partners like Mercedes-Benz USA. Their commitment to uplifting communities around the country, and those right in their backyard, allows us to continue our mission to address food insecurity in our neighborhoods and ensure that every child in the Metro Atlanta area has access to healthy meals every day."Denise Bjurholm, Executive Director of Backpack Buddies of Metro Atlanta As part of MBUSA's National Volunteer Week initiatives, employee volunteers also participated in Earth Day environmental efforts with the Chattahoochee Nature Center, promoted youth literacy work through Learning Ally, assembled over 4,750 safety kits with Safe Kids Worldwide, and volunteered with Junior Achievement to help prepare students for the workforce. To learn more about MBUSA's CSR initiatives and Driving Your Future, please visit About Mercedes-Benz USA Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Driving Your Future is Mercedes-Benz USA's corporate social responsibility initiative to support educational programs that empower the next generation. As part of our commitment to positively impact communities where employees live and work, MBUSA has partnered with Safe Kids Worldwide and Junior Achievement USA to create and support programs focused on technology and sustainability, career readiness, and injury prevention to help the next generation succeed. To learn more about Driving Your Future, please visit About Backpack Buddies of Atlanta Backpack Buddies of Metro Atlanta is a nonprofit organization that provides weekend meals to food-insecure children in Metro Atlanta to enhance their mental and physical health as well as their ability to learn. Backpack Buddies of Metro Atlanta provides food at no cost to 37 community, civic, and faith-based organizations, called Community Buddies, that help deliver the weekend food bags to 50 Title 1 Metro Atlanta schools to support 2,500 food-insecure students each week. For more information, please visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Teamcorporatecommunicationsmbusa@ Sign in to access your portfolio
Forbes
23-04-2025
- Business
- Forbes
How The Masters Helps Drive Mercedes-Benz's Golf Partnerships
As one of four Champion Partners for the Masters, Mercedes-Benz has an on-site hospitality cabin at ... More Augusta National. The Masters Tournament is significant in many ways. Not only is it the first major in men's professional golf each year, but the annual April event at Augusta National serves as the unofficial start to the golf season. Steeped in tradition and prestige with typically high TV ratings and social media engagement, everyone wants a piece of the Masters, including Rory McIlroy, who spent over a decade trying to don the green jacket and complete his career Grand Slam, which he finally accomplished earlier this month. But getting involved is easier said than done as the Masters Tournament and Augusta National Golf Club are very protective of and strategic with their brand, IP and who they work with. The tournament only has four Champion Partners—Mercedes-Benz, AT&T, IBM and Bank of America (new for 2025)—and three Tournament Partners—Delta Air Lines, Rolex and UPS. Only merchandise sold on-site is considered officially licensed Masters apparel and gear as endemic and non-endemic brands alike try to capitalize on the tournament's popularity every spring. Can you blame them? The tournament's final round on Sunday, April 13 was the most-watched golf telecast on any U.S. network in seven years, averaging 12.707 million viewers with a peak of 19.543 million from 7-7:15 p.m. ET, according to CBS Sports. For Mercedes-Benz, which has been a Champion Partner since 2008, the Masters Tournament and Augusta National serve as ideal opportunities to spread their messaging, technology and products to coveted audiences and consumers. The final around of the 2025 Masters was the most-watched golf telecast on any U.S. network in seven ... More years. 'Being a sponsor of the Masters for so long is remarkable,' said Mercedes-Benz USA CEO Dimitris Psillakis, who will transition into a Strategic Senior Advisor role starting July 1. 'It's more than just a sponsorship—it's a partnership.' Not only do Masters patrons see fleets of Mercedes-Benz automobiles and vans coming and going to and from Augusta National during tournament week, but the German automaker continues to increase its investment in and around the highly coveted event. Ahead of the 2025 Masters, Mercedes-Benz unveiled an in-vehicle Masters app integration, enabling the ability to watch the tournament live via the car's MBUX screen. The brand also signed 25-year-old Swede Ludvig Åberg as a global brand ambassador, while it celebrated long-time ambassador and two-time Masters champion Bernhard Langer with a personalized S-Class prior to his 41st and final start at Augusta National. Mercedes-Benz is also one of five presenting partners of the Augusta National Women's Amateur, taking place the week before the Masters. 'The brands align perfectly,' Psillakis said. 'From the moment you step onto the grounds, you're struck by the organization, the style and the prestige. It's an event people aspire to be part of. 'It's a perfect fit for both Mercedes-Benz and the Masters.' ESPN's Scott Van Pelt interviewed Roger Federer on behalf of Mercedes-Benz during the 2025 Masters. While the Masters and Augusta National serve as the preeminent opportunity for Mercedes-Benz to reach targeted audiences, the luxury auto manufacturer doesn't stop there. Mercedes has been activating in golf for more than 30 years at the professional and amateur levels. Mercedes-Benz has been a Patron of The Open since 2011, as well as organizers of the MercedesTrophy, a worldwide amateur golf series for Mercedes-Benz owners, for more than three decades. To help spread awareness of the brand's messaging, Mercedes has enlisted the help of Langer and Åberg in golf, on top of other athlete and celebrity ambassadors including 20-time Grand Slam tennis champion Roger Federer, who has gotten into golf since retiring in 2022. 'It looks just like the pictures, so I'm very happy to be walking around and enjoying the beautiful nature and landscaping,' Federer said of his first on-site Masters experience. 'It's so peaceful here, and I love the gardens. The weather's been great too—no storms or anything, which is a real treat. 'I've recently gotten into golf, so I appreciate being here much more than I would have a few years ago. It's great to see the players compete, meet some of them, and just take it all in.'
Yahoo
15-04-2025
- Automotive
- Yahoo
Mercedes-Benz Announces Leadership Transition: Adam Chamberlain to Succeed Dimitris Psillakis as CEO of Mercedes-Benz USA
Adam Chamberlain returns to Mercedes-Benz USA (MBUSA) to lead North American Marketing and Sales, bringing years of U.S. automotive experience and fresh momentum to the brand's next chapter Dimitris Psillakis transitions into a new role as Senior Strategic Adviser until the end of 2025, after a distinguished leadership journey across global markets ATLANTA, April 15, 2025--(BUSINESS WIRE)--Mercedes-Benz is announcing a leadership transition in its North American operations. Effective July 1, Adam Chamberlain will become CEO of Mercedes-Benz USA (MBUSA) as well as Head of Marketing and Sales, Mercedes-Benz Cars North America. He will succeed Dimitris Psillakis, who will transition into the role of Senior Strategic Adviser. "We're excited to welcome Adam back to Mercedes-Benz. Adam is a proven executive with over 30 years of global automotive experience including the past nine years in the U.S. He brings an exceptional blend of strategic and operational excellence in both the manufacturer and retail businesses as well as a strong connection to our team, dealers, and customers. Working together with newly appointed CEO of Mercedes-Benz North America, Jason Hoff, Adam and his team will play a key role in navigating transformation and laying the groundwork for long-term success. At the same time, we're extremely grateful to Dimitris for his commitment and impact, and we're pleased that his insights will continue to guide our strategy in his advisory role throughout the end of the year." Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, Marketing & Sales Over his 33-year career at Mercedes-Benz, Dimitris Psillakis has held leadership roles across key international markets, including Europe, South America, and Asia. Most recently, he has been a driving force behind Mercedes-Benz's success in the U.S. and Canada. Since taking on the role of Head of Sales for North America in late 2020, Psillakis has worked closely with dealer partners to successfully navigate a challenging market environment shaped by supply chain instability and an accelerating pace of industry and technological change. He played a pivotal role in charting a clear and transformational path forward for the company—leading efforts to modernize the customer experience through digitalization and advancing the company's electrification strategy with the introduction of new all-electric and plug-in hybrid vehicles to the North American portfolio. In his upcoming role as Senior Strategic Adviser, Psillakis will continue to support key strategic initiatives until the end of this year and work closely with the leadership team to ensure a seamless transition. Adam Chamberlain rejoins Mercedes-Benz with extensive leadership experience across the automotive value chain. Most recently, he served as Executive Vice President and Chief Operating Officer at one of North America's largest dealership groups, Lithia & Driveway, where he was responsible for the operational performance of over 300 dealerships across the U.S., overseeing more than $30 billion in revenue. Prior to that, he was President of Aston Martin The Americas. From 2016 to 2021, Chamberlain served at Mercedes-Benz USA as Vice President of Sales and Product Management, helping to lead the brand's retail and product strategy in the dynamic U.S. market. With more than 30 years of global experience in the industry, Chamberlain is known for his collaborative leadership style and ability to drive performance. He will lead MBUSA's more than 1,600 employees and more than 380 dealer partners throughout the U.S. as well as an additional 200 employees and 59 dealers in Canada. Chamberlain lives in Atlanta with his family. This leadership change reflects Mercedes-Benz's continued commitment to innovation, customer excellence, and long-term growth in the USA. With Chamberlain at the helm and a dedicated, highly skilled MBUSA team, the company is well-positioned for the road ahead. About Mercedes-Benz Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with 18 model lines ranging from the sporty GLA SUV to the flagship S-Class and the dynamic all-electric vehicles from Mercedes-Benz. MBUSA is also responsible for Mercedes-Benz Vans in the U.S. More information on MBUSA and its products can be found at and To learn more about all Mercedes-Benz entities in North America, visit Accredited journalists can visit our media site at View source version on Contacts Corporate Communications Teamcorporatecommunicationsmbusa@
