4 days ago
- Business
- Travel Daily News
Direct ATPI announces global rollout of Avenir: Travel Edition
Direct ATPI expands Avenir: Travel Edition to Europe, offering a unified, tech-driven travel platform with real-time data, automation, and expert support globally.
Direct ATPI, the global travel management organisation formed by industry leaders ATPI and Direct Travel, announced the international expansion of Avenir: Travel Edition. Already live in the U.S., the platform delivers a modern, open approach to managed travel, connecting every part of the journey in one seamless, end-to-end experience.
Avenir: Travel Edition combines powerful automation, real-time insights, and always-on expert support. Powered by Spotnana Cloud for TMCs and enhanced by Direct ATPI's renowned customer service, it brings together the best of technology and human care to drive better results for travellers and organisations alike.
As the only TMC in the UK and Europe with exclusive access to the entire platform, Direct ATPI will create travel programmes fit for the future. Built on a cloud-native, API-first infrastructure, Avenir: Travel Edition, eliminates the fragmentation of traditional systems. It gives companies the control, cost efficiency, and traveller experience needed to thrive in today's fast-changing environment. Following its success in the U.S., Direct ATPI will launch the platform across the UK and Europe in the second half of 2025, with full global rollout planned throughout 2026. The company will draw on its established support network spanning 85 countries.
Key Benefits for Travel Managers and Organisations:
Single-instance architecture for simplified global management, faster feature rollouts, and a consistent traveller experience across regions
Smarter cost control and improved traveller satisfaction through greater choice, flexibility, and visibility
Broadest content access across air, hotel, rail, and car – via GDS, direct NDC integrations, and other supplier connections
Modern user interface that enables fast, personalised bookings – driving higher adoption and reducing program leakage
Real-time self-service for itinerary changes and cancellations
One unified platform for booking, service, and compliance – streamlining operations and elevating service continuity
Adam Knights, Regional Managing Director at Direct ATPI states: 'Avenir: Travel Edition is not just a platform, it's a blueprint for the future of business travel. By combining powerful, modern technology with the high-touch service we're known for, we're delivering the agility, consistency, and intelligence global travel programmes demand today. This is about giving our clients a smarter way to manage travel no matter where in the world their people do business.'
Christal Bemont, CEO of Direct Travel, added: 'This launch represents more than just technology, it's a continuation of the strong partnership we've built with ATPI over the years. Together, we've taken everything we've learned from decades of serving global clients and channelled it into a platform that simplifies travel, delivers real-time insight, and supports travellers at every step. Avenir: Travel Edition is the result of that shared vision for a better global travel solution.'
A Platform Designed to Meet Real-World Needs
With more business travellers turning to off-platform consumer sites due to complexity and limitations of traditional travel programmes, the demand for a modern solution is clear. A recent survey conducted by Direct Travel and GBTA found:
41% of travel managers cited inconsistent service quality as a top challenge
36% pointed to poor technology and user experience
63% wanted better integration between TMCs and booking platforms to improve service continuity
Avenir: Travel Edition directly addresses these concerns by providing high-tech, high-touch support across content, servicing, data, and compliance to ensure a unified, seamless experience for both travellers and travel managers.
Early Results from Forward-Thinking Clients
ZS, a global professional services firm specialising in pharmaceutical and medical technology consulting, was an early adopter of Avenir: Travel Edition. With a focus on innovation and employee experience, ZS sought a streamlined booking solution that delivered broader content access, stronger duty of care, and real-time program insights.
'With Avenir, the feedback we're hearing from our travellers is that booking a business trip finally feels modern and intuitive,' said Sarah Hayden, Travel Lead at ZS. 'The vision for our programme is to be as tech-forward as the industry is ready for and empower our travellers and arrangers to fully self-serve within the tools on which we've built our programme. Adding in the knowledge of our advisor team amplifies the traveller's experience and the support we receive from Direct Travel. As a travel manager, I love that I can keep a pulse on the programme through richer data reporting and get the data in real time. It's a big step forward for both the industry and our programme.'
ATPI and Direct Travel's relationship was formalised within a business partnership in 2017 and together they service thousands of businesses around the world. Two global leaders in corporate travel who have built a reputation for delivering unparalleled customer experiences and innovative technology capabilities to businesses in all sectors.
