27-05-2025
- Business
- New Straits Times
Jom Heboh returns with Ejen Ali stars at KL Base kick-off
KUALA LUMPUR: Karnival Jom Heboh (KJH), the beloved roadshow-style carnival that has delighted Malaysians for over two decades, returns this year with five stops nationwide — kicking off on May 30 at KL Base, Kuala Lumpur.
The much-anticipated event will continue its tour across other states, including Penang, Johor, Kelantan, and Sarawak.
Adding to the excitement at KL Base will be a special appearance by cast members from the hit film Ejen Ali 2, which is currently screening in cinemas nationwide.
Media Prima Omnia (Direct Solutions) chief operating officer Datuk Mohd Efendi Omar said this year's KJH would offer a wide range of activities, with more than 200 booths set up to attract visitors.
He said that the programmes were curated to provide entertainment for the whole family, ensuring a fun-filled day for all attendees.
"This year's edition will feature over 200 booths showcasing a variety of brands, including products from small and medium enterprises (SMEs) and agro-based businesses.
"Visitors can also look forward to attractions such as hot air balloon rides and food festivals, which will be part of the festivities at each location," he said during the KJH convoy flag-off ceremony held at Balai Berita Bangsar today.
The convoy, which includes members of the DRKnight Malaysia Motor Club, was flagged off by Media Prima Berhad (MPB) chairman Datuk Seri Dr Syed Hussian Aljunid.
Also present was MPB Group chief financial officer Rosli Sabarudin.
Mohd Efendi said that KJH remained committed to supporting and promoting local entrepreneurs, with many established and emerging SMEs participating to expand their brand visibility.
"KJH has always been a platform for local products to gain recognition. Many SME entrepreneurs are leveraging this opportunity to grow their businesses and connect with a broader audience," he said.
He also said that about 50 celebrities, including popular artistes, would be making appearances throughout the carnival.
Visitors will have the chance to meet them and enjoy live performances.
"This time, we're bringing in the beloved Queen of Rock, Ella, to entertain the crowd. Other artistes such as Khai Bahar and Shiha Zikir will also be performing at KJH," he said.
