Latest news with #Dodge.com
Associated Press
21-03-2025
- Automotive
- Associated Press
Dodge Brand Returns to SoCal Spring Fest Enthusiast Event, Showcases Customized Dodge Charger Daytona Muscle Cars
AUBURN HILLS, Mich., March 21, 2025 /PRNewswire/ -- Dodge customizes new Charger Daytona at Spring Fest 2025, a gathering of passionate Dodge enthusiasts set for March 21-22 in Southern California California has been among the top-selling states for Charger sales in the United States and is the largest EV market in the country, selling three times the number of EVs as the next largest market Fratzog dual stripes with red trim show off potential personalization paths for new Charger Dodge brand and design teams will participate in customer clinics at Spring Fest Spring Fest attendees can vote on potential future exterior colors for the next-gen Charger For more information on the all-new next-gen Dodge Charger, consumers can visit Spring is here, and Dodge is heading back to Spring Fest! Started in a Southern California parking lot in 2004 by enthusiast John Fortuno, over two decades Spring Fest became a mecca for Dodge Charger, Challenger, Magnum and Chrysler 300 fans who came to celebrate their beloved rides, drawing fans from around the country and the world. After a five-year hiatus, Spring Fest is back March 21-22, 2025. This year, Dodge is showcasing the all-new, next-gen Dodge Charger, and bringing some custom looks along for the ride. With its 1968-inspired design cues, aggressively broad stance, standard widebody frame, patent-pending R-Wing and high-impact exterior paint colors, the world's quickest and most powerful muscle car continues to push the boundaries of design, and Dodge is pushing even further with some custom looks. 'California has been among the top-selling states for Charger and is the largest EV market in the United States with more than 376,000 EV registrations last year alone – that's three times the number of EV registrations than the next closest state, so there's a huge opportunity to reach new customers and Charger fans alike,' said Matt McAlear, Dodge CEO. 'Spring Fest is one of the many customer events that gives us a great opportunity to meet with our owners in this region in person, give them a chance to learn about our newest products, show potential new customization options and get their direct feedback.' Open communication and hearing directly from enthusiasts drives new ideas and collaboration, and the Dodge brand and design teams are on hand for roundtable discussions and customer clinics at Spring Fest to generate feedback on the next-gen muscle car. Attendees can also vote on potential future exterior colors for the Charger. Stripes have long been a popular customization option for Dodge muscle lovers looking to add a distinctive look to their vehicle. Using the Fratzog logo – the new symbol of Dodge brand next-generation vehicles – Dodge brought to life a Charger modified with matte black Fratzog dual stripes that help the Charger stand apart from the pack with red trim accents and a unique, repeating Fratzog logo pattern that fills the inside of each stripe. The stripes are compatible on Charger Daytona muscle cars with both glass and steel roofs and are specially designed to allow occupants to view the Fratzog pattern while looking through glass-roof equipped Chargers. For complete information on the all-new Dodge Charger, consumers should visit Dodge//SRT For 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger. The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car, led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine. Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit Company blog: Media website: Direct Connection:
Yahoo
18-03-2025
- Automotive
- Yahoo
Dodge Brand Debuts New Interactive Mobile 360-degree Dodge Charger Virtual Experience, 2025 Charger Muscle Cars in Bludicrous Start Arriving in Dealerships
AUBURN HILLS, Mich., March 18, 2025 /PRNewswire/ -- Hosted by automotive enthusiast and gearhead Garrett Reed, the new, interactive, mobile Dodge Charger Virtual Experience showcases the all-new Dodge Charger and lets customers create their dream ride right on their phone The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code in Dodge dealership showrooms and at Dodge auto show displays, NHRA races and more throughout the year Bludicrous, a striking bright blue newly added to the exterior color palette, is one of eight exterior color options that can be customized in both the virtual and real worlds, joining After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle 2025 Charger Daytona models in Bludicrous now arriving on dealership lots; high-impact blue exterior will also be available on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year For more information on the all-new Dodge Charger, consumers can visit Dodge is making it easier than ever for enthusiasts to take a deep dive into the next generation of American muscle and create their dream vehicle with the new Dodge Charger Virtual Experience. Hosted by automotive enthusiast and gearhead Garrett Reed, this new, interactive, mobile, virtual, 360-degree world showcases the new Dodge Charger where many shoppers spend a lot of time: their mobile devices. The Dodge Charger is loaded with new tech and performance features and, guided by Reed, the Virtual Experience allows customers to get familiar with all of the Chargers' capabilities, helping them create their dream ride in the virtual world before they bring it roaring home. "Enthusiasts love Dodge muscle cars both for the game-changing performance and also for our brand's legacy of offering a custom look straight from the factory," said Matt McAlear, Dodge CEO. "Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it's choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips." Like the vehicle it represents, the new Charger Virtual Experience is next gen, elevating the way customers can access information and dig deep into this next generation of American muscle. Guided by Reed, navigating the system is simple and allows customers to explore topics that interest them most, such as: Get informational deep dives on the three pillars of the new Charger – performance, technology and design – with detailed sub-sections packed with information on each subject Choose to explore the Charger Daytona Scat Pack or Daytona R/T model, then virtually customize the Charger to view a variety of available exterior colors, interior themes and package features Animate exterior and interior features of the Charger, including opening and closing doors, activate Attitude Adjustment interior lighting or folding down/up the second-row seats, turning on/off the LED headlamps, opening/closing the rear hatch The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code that will be featured in Dodge dealership showrooms and in Dodge displays at auto shows, NHRA races, Radford Racing School and Dodge events throughout the year. Bludicrous Long known for high-impact colors with colorful names, Dodge is also launching the newest exterior color option to the Charger Daytona lineup: Bludicrous. The 2025 Dodge Charger Daytona models in newly released Bludicrous paint are starting to arrive on dealer lots. The striking bright blue is one of eight exterior options that can be dialed up on the Dodge Charger Virtual Assistant, joining After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle. The new Bludicrous exterior color is available at a starting U.S. manufacturer's suggested retail price (MSRP) of $795. Bludicrous will also be an option on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year. For more information on the all-new next-gen Dodge Charger, consumers can visit Dodge//SRTFor 110 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of the segments in which the brand competes while moving forward to a future that includes electrified muscle in the form of the next-generation, all-new Dodge Charger. The next-generation Dodge Charger electrifies a legend, with the Charger retaining its title as the world's quickest and most powerful muscle car, led by the all-new, all-electric 2025 Dodge Charger Daytona Scat Pack. The all-new Dodge Charger will also offer performance choices via multi-energy powertrain options, including the 550-horsepower Dodge Charger SIXPACK H.O., powered by the 3.0L Twin Turbo Hurricane High Output engine. Dodge also keeps its foot on the gas as a pure performance brand with the 710-horsepower Dodge Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet. Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit Follow Dodge//SRT and company news and video on:Company blog: website: brand: Connection: and @StellantisNAYouTube: View original content to download multimedia: SOURCE Stellantis
