03-05-2025
Concertgoers share Channel 24 experience following debut of Sacramento music venue
Sacramento's newest music venue, Channel 24 at 1800 24th St., opened to thousands of fans during its debut weekend in midtown.
The venue launched Thursday with a performance by country artist Tucker Wetmore. Electronic musician Tycho followed Friday, and Grammy-winning country singer Sierra Ferrell headlined Sunday, drawing a sold-out crowd.
Jocie Douglas, 21, drove five hours from Arcata in Humboldt County to midtown Sacramento for Sunday's show.
Ferrell is one of Douglas' favorite artists, she said. She recalled first seeing her perform in Humboldt County before smaller crowds. After Sunday's set, she said it was 'the most beautiful thing ever.'
'Eleven (out of 10),' Douglas said. 'The way she performs, she performs with her soul and her heart and it just produces an energy that you can connect with on a personal level.'
'Her whole story, it's not generic. ... She went from rags to riches, and it's just such a beautiful, inspirational thing. It shows that you can really believe in your dreams no matter where you've originated from, because she did it, and she showed it to everybody here.'
Lillian Cantrell, 23, said she discovered Ferrell through TikTok, drawn in by the artist's openness about addiction. The video stuck with her, and she made sure to attend.
'Everyone in the audience has such a good vibe,' Cantrell said. 'It's been a great production.'
Douglas enjoyed the show alongside friends and her mother, Janelle, who was simply glad to be there.
'You learn about your kids and what they like and what they're into by the music they listen to,' Janelle said. 'She really likes this artist and she invited me along and it's been amazing.'
Though unfamiliar with Ferrell's music, Janelle said she was impressed.
'Her voice was amazing,' she said. 'I look forward to many more shows to come.'
Ferrell performed songs including 'American Dreaming' and 'Dollar Bill Bar' on a brightly lit stage that impressed many in the crowd.
'There were over 2,000 people in this arena, and it was the most beautiful thing I've ever seen,' Jocie said. 'If you listen to the lyrics, it all tells a beautiful story.'
Alec Miramontes, a Sacramento resident, said he has followed Ferrell for two to three years and welcomed the chance to see her live in midtown.
He and friends walked 20 minutes from K Street to Channel 24 and said the setup was easy to navigate.
'You have your downstairs general admission area if you want to get into it,' Miramontes said. 'Then you have your upper balcony sitting area if you want to sit down and not move around as much but still get a view of the artist.'
Miramontes sat in the balcony but said nearly everyone stood once the show began.
General admission tickets are standing-room only, while center balcony seating is assigned.
Jocie's advice for future attendees: arrive early for parking and a good viewing spot.
Anthony Johnston said he hadn't heard of Ferrell before Sunday but attended at Jocie's invitation.
'She made me a fan,' Johnston said. 'Her actual voice sounds the exact same when she's on stage.'
He praised the venue's production value and sound quality.
'I've been to Ace of Spades. It's kind of like the same kind of thing, but this is way cooler with more open space,' Johnston said. 'The backdrop was dope, the lighting, everything was dope.'
When asked if he'd return: 'For sure.'
Upcoming shows include Empire of the Sun on Sunday, Denzel Curry on May 7 and '80s pop band Madness the following week on May 14.
Tickets and a full lineup is available on Channel 24's website at
