Latest news with #DominikAngerer
Fibre2Fashion
07-05-2025
- Business
- Fibre2Fashion
E-commerce firms bet on AI despite modest gains: Storyblok
E-commerce companies are investing significant capital in AI to improve the customer experience, however, many businesses are yet to realise significant gains, as per the findings of a new survey of senior executives at 300 large and mid-sized e-commerce companies in the US and Europe by headless CMS Storyblok. E-commerce businesses have spent an average of $369,916 in the past year on developing or implementing AI solutions to enhance their digital customer experience, with 28 per cent spending more than $500,000. Yet almost a third (32 per cent) state that their AI investment has only made a slight improvement to their customers' digital experience. A Storyblok survey of 300 US and European e-commerce leaders found that while companies spent an average of $369,916 on AI to enhance digital experiences, 32 per cent saw only slight improvements. Despite this, 95 per cent reported a good ROI, suggesting a long-term investment view. Top AI uses include customer service, marketing analysis, and content creation. Surprisingly, nearly all of business leaders (95 per cent) say that their AI investment has delivered a good Return on Investment (ROI), of which 39 per cent perceive it as a very good ROI. This potentially indicates businesses are taking a longer-term view of AI investment to improve their digital offering. The research also explores the most popular use cases for AI amongst business leaders, which were cited as customer service (60 per cent), marketing analysis (48 per cent), website content creation (47 per cent), translation services (47 per cent), and automating admin tasks (43 per cent). 'The transformative potential of AI for the digital experience is enormous, but our research highlights a clear gap between expectation and reality. While e-commerce businesses are seeing some improvements, these remain incremental rather than truly transformative. What's particularly interesting is that despite this, most business leaders still consider the capital they have committed to AI a good investment. This could suggest that many companies do not expect big gains immediately, but are instead taking a longer-term view of AI to transform their digital offering,' Dominik Angerer, CEO and co-founder of Storyblok , said. 'To unlock AI's full potential, businesses must go beyond surface-level implementations and integrate AI in a way that drives meaningful transformation. Core to this is the flexibility to scale with ease, and that's where composable architecture comes in, enabling companies to seamlessly integrate AI-driven solutions across multiple channels without the restrictions of legacy systems. From hyper-personalisation to seamless localisation, nearly every possible AI use case could be implemented more effectively, and to a higher standard if businesses raised the digital bar and embraced modern marketing technology,' explained Angerer. Fibre2Fashion News Desk (RR)
Yahoo
30-04-2025
- Business
- Yahoo
Online retailers in the US spent an average of $400k on AI last year
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. U.S. businesses have spent $403,000 on average over the past year to develop or implement AI-powered customer experience tools, according to a survey of executives at 300 large and mid-sized e-commerce companies in the U.S. and Europe conducted by content management system provider Storyblok. Nearly a third (30%) of respondents said using AI has only made a slight improvement in their customers' digital experience. However, most (97%) of the respondents said their AI has delivered a good return on investment, the survey found. Among the common reasons why U.S. businesses adopted AI were customer service (61%), marketing analysis (60%), automating administrative tasks (42%), translation services (41%) and content creation (40%). As the AI race intensifies, U.S. businesses are pouring resources into the technology. Almost a third (30%) of the executives surveyed said their companies had spent more than $500,000 on their AI investments. But the report also illustrates the mixed results execs see after using AI despite spending hundreds of thousands of dollars. 'The transformative potential of AI for the digital experience is enormous, but our research highlights a clear gap between expectation and reality,' Dominik Angerer, CEO and co-founder of Storyblok, said in a press release. 'While U.S. businesses are seeing some improvements, these remain incremental rather than truly transformative.' Nevertheless, major brands and retailers have been using generative AI to create content and assist with administrative tasks. Last month, Walmart unveiled Wally, its generative AI tool that helps merchants enter and analyze data, identify product performance issues and answer operational questions. Earlier this month, L'Oréal Groupe announced its use of Google Imagen 3 and Gemini multimodal models to help its marketers build new concepts, create storyboards and redesign packaging. With more companies tapping into generative AI applications, retail execs at recent conferences have discussed both the potential and limitations of the technology. Retailers and technology companies at Shoptalk Spring discussed AI use cases ranging from localized ads to speeding along customer service work. Although retailers have been piloting the technology in areas like supply chains and personalization, companies remain largely in the exploratory phase. For the foreseeable future, the industry will rely heavily on a human touch, Target CEO Brian Cornell said during the National Retail Federation's Big Show conference.
