08-05-2025
Jens Schmitz has been appointed Vice President of Marketing at Dorint GmbH
Dorint Hotel Group has appointed Jens Schmitz as the new Vice President of Marketing, effective April 1, 2025. With a strong focus on digital marketing and brand strategy, Schmitz will oversee marketing efforts across Dorint's three brands: Dorint Hotels & Resorts, Hommage Luxury Hotels Collection, and Essential by Dorint.
Strategic focus on brand growth and Innovation
Jens Schmitz brings over 15 years of experience in senior marketing roles to Dorint, particularly in the areas of data-driven strategies, eCommerce, and omnichannel marketing. His appointment is seen as a key step towards enhancing the group's marketing approach and increasing brand visibility across its diverse portfolio.
In his new role, Schmitz will focus on driving the marketing strategies for Dorint's brands, aiming to strengthen their market presence and enhance customer engagement.
A well-rounded career in marketing and tourism
Schmitz's career spans across media, fashion, and tourism sectors. He has held senior positions in prominent companies such as RTL Deutschland and HRS GmbH, where he developed a deep understanding of brand strategy and market analytics. His experience in these industries positions him well to lead Dorint's marketing initiatives in an increasingly digital landscape.
Looking ahead
The appointment of Schmitz is part of Dorint's broader strategy to enhance its presence in Germany and across Europe. By further developing and optimizing its marketing approach, the group aims to continue its growth in the competitive hospitality market.
