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USA Today
7 days ago
- Business
- USA Today
Applebee's raises prices again on all-you-can-eat wings and shrimp deal
Applebee's raises prices again on all-you-can-eat wings and shrimp deal Show Caption Hide Caption In-N-Out set to continue expansion with 7 new locations The popular fast-food chain In-N-Out has announced that they plan to open seven new stores in the near future. unbranded - Newsworthy Eatin' good in the neighborhood might get a little more expensive the next time you go to Applebee's. The restaurant chain recently announced that its All You Can Eat offer has returned with endless Chicken Tenders, Riblets and Double Crunch Shrimp available for $15.99. But the new promotion has been met with some criticism on Reddit due to the increased price. "So Applebee's came back out with their all you can eat again this year and yet again raising the prices, used to be $9.99, then 12.99, and now a ridiculous 15.99 for subpar food that they don't cook fresh and make in batches," one user said on the subreddit r/fastfood. Press releases by the company in 2022, 2023 and 2024 show that prices have increased from $12.99 in 2022 to $15.99 in 2025. Applebee's did not immediately respond to USA TODAY's request for comment on Tuesday, May 27. Price increases not just happening at restaurants Food at Applebee's is not the only place where things are set to get more expensive. As tariffs implemented by President Donald Trump come into effect, various retailers across the U.S. have said they are set to increase prices to respond to the tariffs. On Sunday, May 25, Trump announced he is extending the deadline for a 50% tariff on the European Union until July 9, a measure he had earlier said would go into effect on June 1. Nike, Adidas and Puma have all said they are set to increase their prices due to tariffs. Moreover, Walmart's Chief Financial Officer John David Rainey said in a CNBC interview that shoppers in the U.S. will start to see prices rise at the end of May and certainly in June. And when it comes to consumer electronics, Best Buy CEO Corie Barry projected that prices for U.S. consumers would rise. "While Best Buy only directly imports 2% to 3% of our overall assortment, we expect our vendors across our entire assortment will pass along some level of tariff costs to retailers, making price increases for American consumers highly likely," Barry said in the March 4 call. Contributing: Anthony Robledo and Kathryn Palmer, USA TODAY Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at and follow him on X @fern_cerv_.
Yahoo
7 days ago
- Business
- Yahoo
Applebee's raises prices again on all-you-can-eat wings and shrimp deal
Eatin' good in the neighborhood might get a little more expensive the next time you go to Applebee's. The restaurant chain recently announced that its All You Can Eat offer has returned with endless Chicken Tenders, Riblets and Double Crunch Shrimp available for $15.99. But the new promotion has been met with some criticism on Reddit due to the increased price. "So Applebee's came back out with their all you can eat again this year and yet again raising the prices, used to be $9.99, then 12.99, and now a ridiculous 15.99 for subpar food that they don't cook fresh and make in batches," one user said on the subreddit r/fastfood. Press releases by the company in 2022, 2023 and 2024 show that prices have increased from $12.99 in 2022 to $15.99 in 2025. Applebee's did not immediately respond to USA TODAY's request for comment on Tuesday, May 27. Food at Applebee's is not the only place where things are set to get more expensive. As tariffs implemented by President Donald Trump come into effect, various retailers across the U.S. have said they are set to increase prices to respond to the tariffs. On Sunday, May 25, Trump announced he is extending the deadline for a 50% tariff on the European Union until July 9, a measure he had earlier said would go into effect on June 1. Nike, Adidas and Puma have all said they are set to increase their prices due to tariffs. Moreover, Walmart's Chief Financial Officer John David Rainey said in a CNBC interview that shoppers in the U.S. will start to see prices rise at the end of May and certainly in June. And when it comes to consumer electronics, Best Buy CEO Corie Barry projected that prices for U.S. consumers would rise. "While Best Buy only directly imports 2% to 3% of our overall assortment, we expect our vendors across our entire assortment will pass along some level of tariff costs to retailers, making price increases for American consumers highly likely," Barry said in the March 4 call. Contributing: Anthony Robledo and Kathryn Palmer, USA TODAY Fernando Cervantes Jr. is a trending news reporter for USA TODAY. Reach him at and follow him on X @fern_cerv_. This article originally appeared on USA TODAY: Applebee's raises price on all-you-can-eat deal Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
20-05-2025
- Business
- Miami Herald
Popular restaurant chain brings back all-you-can-eat meal deal
With food prices elevated and household budgets feeling the pinch, dining out has increasingly become a luxury. Families are looking for ways to enjoy a meal away from home or on vacation without overspending. That's one reason a deal like Disney's "kids eat free," is headline-making news. But loss-leaders - so-called because they are products sold below cost - are not always a gamble that pays off for restaurants. Remember in 2024 when Red Lobster promised customers endless plates of shrimp for just $20? It was a move the chain hoped would help shake off its pandemic hangover. Don't miss the move: Subscribe to TheStreet's free daily newsletter Consumers were looking to find value and stretch budgets, but since restaurants already operate on thin profit margins, the gamble didn't pay off for Red Lobster. The chain closed dozens of locations last year and eventually filed for bankruptcy. Red Lobster's loss-leader shrimp offer wasn't necessarily the reason for the filing, although it may have accelerated the process. Nevertheless, other restaurants are trying to reinvigorate in-person dining by introducing, or reintroducing, deals that many of us thought were long gone. Applebee's is one of them. Applebee's (DIN) just announced its popular "All You Can Eat" deal for a limited time. For $15.99, customers can gorge on unlimited servings of Riblets, Double Crunch Shrimp, and Chicken Tenders, plus endless bowls of fries and cole slaw. The deal serves up potentially enormous portions of food for a relatively small price. The all-you-eat plan allows diners a mix-and-match format so they can customize their meals. The meal includes a protein - chicken, pork, or shrimp slathered in one of Applebees' signature sauces - alongside fries and cole slaw. Related: Disney World makes families a generous offer The sauce lineup for this special includes honey BBQ, honey dijon mustard, buttermilk ranch, blue cheese, and hot honey glaze, along with fan favorites like classic buffalo and spicy honey mustard. "Every combination is a win," said Applebee's Vice President of Marketing, Reid Leslie in a statement. Diners can add a "dirty soda" with a swirl of cream, whipped cream, and a cherry for just $1 extra. More food: Iconic restaurant closing at Disney, fans get one last chanceNutella adds a new flavor few saw comingPopular Mexican chain reveals surprising growth plans Applebee's is hoping diners will also add dessert and some adult beverages to their ticket. The menu of seasonal cocktails on offer includes Bacardi Buckets in tropical flavors like Strawberry Daq-A-Rita and Rum Breeze as well as $6 Watermelon Mana Margaritas. Leslie says the drinks are meant to evoke summer. Applebee's is known for its family-friendly atmosphere and its huge list of appetizers offered at relatively budget-friendly prices. The new throwback offer speaks directly to customers' current cost-cutting priorities. Related: Aldi releases viral Trader Joe's item that's always out of stock As full-service restaurants like Applebee's face pressure from fast-casual competitors like Chipotle and Five Guys, as well as food-delivery options from fast-food and fine-dining spots alike, promotions like its All You Can Eat deal are meant to increase foot traffic (and bar tabs), and remind customers about the pleasures of the relaxing in-restaurant dining experience. Applebee's is also hoping that offering extras like cocktail and dessert specials that are only available in the restaurant will compensate for the dollars lost when people eat more than the food costs. Applebee's All You Can Eat deal is available for in-house dining only. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
